Brief introduction to the function of Shanghai International Fashion Center

The workspace and people-oriented functional area design of Shanghai International Fashion Center put respect for fashion designers in the first place. The corresponding mature business operation and management mechanism and many other advantages, together with the six interactive supporting functions of fashion multifunctional show, fashion reception club, fashion creative office, fashion boutique warehouse, fashion hotel apartment and fashion catering and entertainment, provide structural advantages for the development of Shanghai International Fashion Center. Specific functions are as follows

1. Fashion reception: It includes the functions of meeting, receiving guests, seeing and hearing, and provides a place for fashion celebrities, design elites and VIP guests in various fields at home and abroad to learn and exchange fashion culture, creative design, brainstorming and important business activities. There are reception rooms, negotiation rooms, meeting rooms and lounges. Reflect the characteristics of "fashion, elegance, dignity and privacy";

2. Fashion multi-functional show: The multi-functional show retains the industrial architectural style of the serrated roof of the original factory building, reflecting its distinctive features, making it a professional show with the most complete facilities in Shanghai and even the whole country. It not only provides a stage for local designers to display their works, but also builds a channel for national brands to go global; It can also meet the fashion release of the world's top brands and create a space for cultural interaction of fashion brands at home and abroad. It will also become the bearing base for Shanghai International Fashion Culture Festival, the opening and closing ceremonies of Fashion Week, various releases, large-scale fashion shows, parties, concerts, fashion forums, brand clothing releases, wonderful activities and large-scale conferences. There is a runway and movable seats that can accommodate 800 spectators during the performance;

3. Fashion boutique warehouse: based on fashion, introduce international first-and second-line clothing brands and well-known sports and leisure clothing, lead fashion trends and trends, spread international fashion cultural concepts, and enhance the cultural connotation of domestic clothing brands. Let people know about fashion, get in touch with fashion, accept fashion, and get the pleasant experience brought by brand clothing;

4. Fashion catering and entertainment: There are various leisure catering and entertainment places along the Yangtze River, including theme restaurants, leisure bars, music cafes and other high-end brands. People who pursue fashion and love life, fashion creative talents and designers can gather here, have a drink, chat, exchange and share, get decompression and feel fashion in a leisure environment with fashion elements;

5. Fashion Hotel Apartment: Invite internationally renowned designers to carry out the overall design of some rooms, and become the exclusive area to experience their unique design style and brand culture accumulation, become the mobile workstation of fashion masters and the home of high-end creative talents, and provide places for fashion people to stay and rest;

6. Fashion Creative Office: a design and research institution that introduces brand clothing from all over the world; Become a creative design studio for China original and cutting-edge designers to brainstorm and create a place in the fashion industry; Various creative offices, including information, media, entertainment, planning, training, etc. All of them have concentrated on realizing interactive docking, and become the residence of China fashion circles and fashion circles in the world's five "international fashion capitals", such as the United States/new york, France/Paris, Britain/London, Italy/Milan and Japan/Tokyo. Create a green, convenient, creative, complete and free office environment.

What I have to mention is a multi-functional show with the reputation of "the first show in Asia". Since its opening in May, 20 10, Shanghai World Expo has held or hosted hundreds of events from Australia, India, Mexico, Japan, South Korea, the United States and other countries and regions in the world. At the same time, as a long-term organizer of Shanghai Fashion Week and Shanghai Fashion Culture Festival, it provides a good communication platform for Shanghai and the international fashion industry, shows the Asian fashion power to the world in Shanghai, builds a communication platform for the top Asian model industry, and selects outstanding people from the global fashion industry. The multi-functional show of Shanghai International Fashion Center is located in Shanghai International Fashion Center, with a building area of nearly 9,400 square meters, and is equipped with a wooden platform, exhibition hall, reception hall, main show, backcourt, lecture hall and other functional blocks.

The main show covers an area of about1500m2. It is a column-free space, 58 meters long, 26 meters wide and 7 meters high. Equipped with professional lighting and audio equipment including shaking lamp, dyeing lamp and imaging lamp. It is an excellent place to hold designers' works release, clothing brand release, new car display, large-scale celebrations and annual corporate meetings.

There is a 35-meter-long T-shaped glass stage on the ground of the show, and there is a colorful LED strip, which can accommodate 200 to 1000 spectators. In addition, with the tacit cooperation of lighting engineers, sound engineers and other professionals, it can not only meet the various needs of event organizers, but also bring perfect fashion audio-visual experience to viewers. At the same time, it is also equipped with professional dressing tables, men's and women's dressing rooms and so on. Fully considering the work needs of the cast members from the perspective of humanization can provide support and guarantee for the smooth holding of the event.

In addition, there are outdoor wooden platforms for tourists to rest, communicate and relax; A 700-square-meter exhibition hall provides more space for exhibitions, auctions and transactions of various garments and artworks; Preface hall, used for holding various cocktail parties and preheating activities; The lecture hall, which can accommodate 150 people to hold news release, product promotion, training forum and business negotiation, has jointly achieved the reputation of Shanghai International Fashion Center as "the first show in Asia".