Do you know the four trends of home improvement O2O?

The rapid development of home improvement O2O also shows that the mobile Internet (smart terminal, 3G/4G network) is exploding and complementing each other. It is conceivable that in two or three years, the outlet of home improvement O2O will really come. If you want to seize the opportunity, you must look at the trend.

Entrance trend: don't fight on the PC side, grab the mobile side.

Earlier home improvement O2O people have been deeply involved in PC for many years, accumulated certain user resources and content, and the website has been continuously optimized. At present, some of them still focus on personal computers. However, with the arrival of the mobile Internet, the starting point is almost the same, so many rising stars have tasted the sweetness. Tuba Rabbit's various mobile terminal layouts have contributed to the platform traffic. The most important thing is that home improvement O2O is mobile O2O, which is a trend, and there is a lot of imaginable space on the mobile side; The PC can't catch up, and the mobile terminal can't catch up. Those who are "late" can also take the lead!

Product trend: be a traffic portal, guide traffic for additional products or services, and improve conversion rate.

In the era of PC internet, it is often through a free killer product to obtain a large amount of white traffic, rather than users, and then let some users pay the bill through value-added services or products. In the mobile Internet, although it is essentially C2B, home improvement O2O also needs attractive products or services as traffic portals, such as free house inspection, house testing and even free design; It seems that the decoration is tricky, but everyone who knows it knows that the construction is transparent, the profit is meager, and the income from adding missing items is unsustainable. It is a direction to take hard clothes as imported products and then recommend them for sale through the design of furniture and soft clothes. There is a good attempt in this regard.

It should be noted that this requires a high level of integration of decoration-related resources and must have a strong premium ability. In addition, the design ability is beyond the imagination of users, and the furniture and soft clothes with high cost performance can be sold through the designer's "rhetoric".

Channel trend: group buying sinks to the third and fourth lines, and the whole package sticks to the first and second lines.

Qijia furniture building materials group purchase products. Com and Zhuang Jie. Com is still very promising in the third and fourth lines, but it is necessary to intensively cultivate and strengthen the team, because online drainage can not support the flow of group buying activities, and it is necessary to establish a strong ground promotion. It is still useful to go shopping, sweep the building and advertise the car body. After all, the city is so big! According to industry sources, the furniture and building materials group purchase meeting can be done in the third and fourth lines at present, and the order effect is better. I want to rely on the advantages of strong push to decorate the net (the original group installed the net) to ensure the effect of the activity.

Although group buying can save money, one-stop shopping still needs to be selected and compared, which meets the needs of users who find construction teams to decorate and buy their own materials in the third and fourth lines. The pace of life is not fast and there is plenty of time. Saving money and being affordable is the core demand. Although the decoration products of home improvement O2O package are a price or package discount, they are definitely not cheap compared with the construction team. What can be seen is that first-and second-tier cities will still stabilize with the Internet and geeks for at least 2-4 years. The third-and fourth-tier markets can't do it.

Experience trend: what you see is what you get. Don't joke about word of mouth.

Whether the decoration design is tall, or the integration of furniture and soft clothes allows users to pay the bill, furniture customization is the same. If it is not the same as the user's imagination, it will not be fun. Give you "free advertising" everywhere, friends circle, Weibo is saying. The forum will be interactive and influential, and the homepage will be pushed. That smell is enough to keep the user complaints department and brand public relations busy. Therefore, what you see is what you get. We should do a good job of process control for users through project management and product supervision, and give more consideration to users' usage scenarios. Only when it exceeds his expectations can it be called user experience, which will amplify the word-of-mouth benefits.

For decoration users, it is best to solve all the decoration troubles in one stop, eliminating blind choice, but almost all decoration users are the pain point of consumption, so be sure to accurately locate your user group; The other is the integration of supply chain, and the profit depends on the intensity of integration. The phrase "remove the intermediary" embarrassed traders.

Some people say, stand at the C end, not the B end. Stand on the demand side, not the resource side. Make tools into toys, socialize organizational services, have symmetrical credit, understand human nature better and have more feelings. It's easier said than done. Grasping the trend is to find demand, make toys, understand human nature and have feelings, depending on how you understand it.