Wu Jun: The most successful choice in the world is not to give a choice.

according to the research, most modern people have a certain degree of selectivity syndrome and fear of regret, which are full of our lives.

and the following scene may be familiar to you.

a friend looked at all kinds of delicious dishes on the take-away platform and struggled for half an hour. He still didn't know what to order at noon.

A recent college graduate sees all kinds of job opportunities pop up on the recruitment website.

I haven't submitted a resume after reading it for several days for fear of regret.

There is a particularly interesting phenomenon. I wonder if you have noticed it.

The reason why most people don't achieve much is that they waste a lot of time on constant choice.

Especially in this era of information explosion, more choices and shallower thinking, we become extremely anxious.

in his book knowledge, Mr. Wu Jun said that the best choice in the world is "no choice".

From the perspective of education that I am most familiar with, I have worked in comprehensive education and training for some time before.

here, children and parents have many choices, such as dancing, painting, musical instruments, taekwondo, hosts and so on.

After a parent brought his child to a trial class and signed up, he learned dance for a semester. The child felt too tired to like it and didn't want to learn.

Parents are sympathetic to their children and negotiate with teachers to change their interest classes.

Anyway, the class fee is the same, so the teacher promised to learn musical instruments instead.

It was fun at first. After studying for a semester, the child felt bored and told his mother that he didn't want to learn.

Mother thought it was the most important thing to cultivate interest anyway, and children liked it, so she consulted with the teacher again.

The teacher said that it is normal to have difficulties in learning.

and the mother didn't want to force the child, so she changed.

As a result, after a few years, the children studied for one semester in every interest class, knowing a little about everything, but not mastering anything.

At the same time, bad habits have been formed, and training institutions have not received good reputation.

on the contrary, let's take a look at the better trainings around us, almost all of which focus on only one field.

instead of giving customers too many choices, the quality of teaching and reputation are good, and students naturally don't have to worry.

The same is true of my own street dance education. We only focus on street dance education for children aged 3.5-12, and the sections for teenagers and adults are directly cut off.

It's not that we can't do it, but that the street dance education over 12 years old is too rampant.

With the recognition of hip-hop, the demand of 3.5-12-year-olds is growing, but only a handful of them do well.

so we will focus on this and gradually have our own core competitiveness.

It is said that professional affairs should be entrusted to professional people. Although the unit price is a little more expensive, the output is much better than the quality.

Except in the field of education, Apple's mobile phones in the field of mobile phones are single in style, but they are the best sellers, while Honda in the field of automobiles is the same, and customer satisfaction is still very high.

know that customers are not afraid to buy expensive things, but are afraid to buy worthless things.

what you have to do is to polish your products well and give customers the value they need, not to choose.

a good product designer will try to guide customers, instead of doing things that cater to every customer.

Teacher Wu Jun told such a story about the choice of the company's travel destination in the book "Knowledge":

There is a welfare in Tencent, that is, each department pays for organizing everyone to travel at home and abroad once a year.

Secretaries are very responsible and always want to satisfy every employee. At the end of one year, the secretary of a certain department took a plan to travel abroad and asked my advice.

out of kindness, she offered you two choices, one is to ski in Hokkaido, and the other is to enjoy the sunshine in Phuket.

I asked her to keep only one destination. I saw her looking at me in confusion and explained that the reason was actually very simple. We can't turn a good thing into a bad thing.

if you only have one choice.

For example, when you go skiing in Hokkaido, most employees in Shenzhen have never skied, and some people have never even seen snow, not to mention that you can not only ski in Hokkaido, but also experience authentic Japanese cuisine and hot springs.

everyone will be very happy to have such a trip before the end of the year. When they come back, they will definitely think about the company and departments and be more active in their work.

But if we are given two choices-going to Hokkaido or Phuket-it will be bad.

let's talk about this group of people going to Hokkaido first.

Most people can't ski, and it's actually hard to really enjoy skiing. People who ski for the first time get tired after standing on skis for half a day.

It's cold and humid in that place in Hokkaido in winter, and it will be dark at 4 pm at the end of the year.

Although everyone was excited in the first two days, they will start to complain about the bad weather.

Then I will imagine that my colleagues who went to Phuket are lying on the comfortable beach in the sun, and I will inevitably regret it.

conversely, so did those who went to phuket.

When I first arrived in a tropical island, I was excited to see the beautiful beaches and take some photos to bask in Weibo (there was no WeChat at that time).

It will be boring next, because there is no cultural landscape in Phuket.

those people think that their colleagues in Japan are enjoying hot springs and delicious food, and they will regret it.

in the end, the two groups came back feeling dissatisfied.

after listening to my words, the secretary gave the employees a choice, and people who have participated in that foreign trip sometimes say yes when they see me.

From this story, we can see that the more choices, the better.

Because the more choices, the more investigation and understanding of the options. At the same time, as mentioned above, people have a regret mentality.

Even if I choose this one, I am very happy at first, but if I see someone else's one is better than myself, my mind will be unbalanced.

in the end, it leads to dissatisfaction in both aspects, but it is laborious and thankless.

a good manager needs to make a simple and effective system that can satisfy most employees.

there is no need to try to please every employee in everything.

As the saying goes, "People die more than people, and goods have to be thrown away."

How many single men and women miss the time with their lovers at the best age in endless choices?

How many so-called "Fenqing" missed the best opportunity to improve themselves in the endless course selection.

the best choice is not to choose.

when you can eat whatever you have and do whatever you can, you become more relaxed and less anxious.

Everyone has limited time and energy. There are no perfect people and things and no perfect choices.

just do what you think is less, but better and worthwhile, within your present ability and vision.

moderate choices give us freedom, but too many choices will be counterproductive.

I hope you can face all the choices in the world calmly.