What preparations should I make in the early stage of opening a physical store?

Who are the target customers and their consumption level, so as to determine your positioning, high-end or low-end.

2. Site selection.

It is very important to choose the location of the store according to the positioning and capital situation, and it is difficult to explain the specific problems clearly in one or two sentences. You can't just consider the rent. Doing business is not afraid of high rent. It is best to gather in a mature business circle. Generally speaking, it is best to have similar stores (especially catering and clothing), but some are exclusive (laundries and pharmacies, etc.). ).

3. Team.

Your team should have a good division of labor and complement each other, as well as the recruitment of new employees, the work arrangement of new employees, and the formulation of work rules and regulations (don't think that small shops have no rules, and people who open new stores tend to indulge employees, which belongs to management)

4. Decoration.

This depends on positioning and capital. Some industries are particularly important in decoration, which is the key factor to reflect positioning, while others are not very sensitive.

5. Liquidity.

Prepare a certain amount of liquidity and prepare for the initial market cultivation, which can last for some time.