What are the job responsibilities of new media operation?

New media operation positions involve: copywriting planning, activity planning, network promotion, business ignorance, enterprise specialist, short video operation, network operation, etc.

According to the recruitment needs of major recruitment websites, the responsibilities of new media operation are:

Responsible for the daily operation and promotion of the Internet from the media platform;

Independent operation of WeChat official account (Weibo), planning high-quality articles and publicity models, articles and services with content;

Increase the number of fans, increase the attention and fan activity of WeChat official account (Weibo), and interact with fans regularly;

Analyze and accompany the habits, emotions and experiences of netizens, update and master news hotspots, and effectively complete thematic planning activities;

Keep up with the development trend of WeChat (Weibo), interact with users and innovate the operation mode;

Fully understand user needs, collect user feedback, and analyze user behaviors and needs;

Unique vision, writing promotional articles, regularly updating the latest activities of the company, and promoting interaction with users;

The main work of new media operation is media promotion on the one hand, and media management and development on the other. The specific work is aimed at personal media platforms with new interests, such as WeChat official account and Weibo. The main job is to write propaganda articles, regularly update the latest activities related to the company and promote interaction with users. Plan, promote, organize and coordinate the company's major business plans, track market development and adjust strategies; Formulate the strategic development and business plan of the operation department, coordinate all work, build and develop excellent operation team, formulate operation indicators and annual customer development plan, and promote and ensure the smooth completion of business indicators.