How to conduct big data marketing?

With the development of big data technology, enterprises hope to discover business rules and tap customer needs through data. Because this will bring direct value to the business and help to optimize and upgrade the business, data has become a valuable weapon for marketers. Whoever has valid real data and can use it efficiently wins the market.

From a strategic point of view, in the past, in enterprises, it was mainly decision makers who made decisions according to their own subjective judgments, which was very risky because people would be influenced by their own environment and emotions. Therefore, enterprises must make decisions with the help of data, make objective verification and prediction, and change from original experience to data.

Tactically, enterprises can try three tactical directions. First of all, we can do operational optimization through user portraits and precision marketing. Secondly, fine management is realized through operation analysis and product pricing. Finally, through real-time feedback and product data evaluation, the management and control capabilities are improved, and finally the core values and capabilities are comprehensively improved.

Social Media's Views on Big Data

The data used when opening Baidu search, visiting websites or shopping online are all collected by enterprises among many users. However, although enterprises have accepted and used this resource, the younger generation of entrepreneurs have begun to look for the importance of these data, that is, the most valuable information reflected by people in the most unstructured way. All along, enterprises not only use social media to collect data, but also change their accounts, methods and marketing efforts to get the required feedback, and encourage customers to participate in online activities to provide the most valuable data. The younger generation not only makes use of the existing data, but also provides the best service for themselves.

Wearable big data

Looking at wearable technology, you will think that this is a convenient next step. But for modern business owners, this is a typical example of big data achievements. The data collected from smart watches can let enterprises not only know your habits and places you often go, but also know which functions are more attractive to you and used less. These are the data they can analyze to improve your overall experience, and they can boldly predict which trends and tastes can lead you to provide the best service in an unrelated field. Enterprises provide their own brands of wearable products or simpler designs, which not only hype wearable products, but also make full and creative use of big data to provide information.

Young entrepreneurs are adjusting the way big data operates and the way it is collected and used, both in the general direction and in the small aspect. With the emergence of cloud services and other technologies, it can be said that the use of big data has become more and more creative.