Clothing store marketing planning scheme?

The rapid development of the Internet has dealt an unprecedented blow to physical commerce, and the physical clothing industry is no exception.

But isn't it that there is no development prospect in doing physical clothing business? The answer is no, of course. As long as effective marketing strategies are formulated, the physical clothing business can still have a steady stream of passengers and even very loyal fans.

For physical clothing industry, there are many ways to attract customers. But for many people, some methods are out of date, and many people already know the routines inside. Frequent discounts and promotions may even lead to a vicious circle. Once the discount is cancelled, customers will not patronize.

Such marketing activities are not worth the loss, which will reduce brand value and drain old customers. We must use new marketing thinking to conduct offline drainage.

There are several stores in Yantai Intimate Clothing Chain, Shandong Province. However, due to the epidemic, the performance is slowly declining and the business is bleak. The boss, Ms. Sun Yanling, is in a hurry. How to increase passenger flow and turnover has become an urgent problem for Mr. Sun.

Mr. Sun groped hard for himself, but there was no good way to break through the development dilemma.

By chance, Sun summed up what he wanted. Through the teaching of Mr. Zhang Yiming, we have broadened our thinking, expanded the pattern, promoted the realm and changed our way of thinking.

More importantly, this helpful teacher went to Yantai to make a big comeback on Sun Zong's enterprise development process and sort out the root of the problem.

Help the teacher to sum up: new customers can't get in, old customers are seriously asleep, performance can't go up, employees are difficult to manage, employees are difficult to recruit, work has no process, the team has no execution, and the boss is too tired. ...

Among these problems, the first thing that must be solved is internal staff management. To this end, help teachers redesign the employee performance appraisal and store management system.

Change the reward and punishment system, change the basic salary to no basic salary, high commission and high reward, and the prize will be in high spirits and the penalty will be scary; Store-to-store PK, personal PK, to create key benchmark stores and key benchmark employees. Make employees' work enthusiasm greatly improved and full of enthusiasm.

After that, I helped the teacher to investigate the local market, sorted out the systematic research report, and designed an activity plan for Deng Zongshen according to the research report.

The theme is "Celebration of the Store", and the activities are: Recharge 500 yuan to become a member of our store;

1, send a non-threshold consumption recharge card to 500 yuan.

2. Send the consumer card to 720 yuan (get 60 yuan high-grade underwear for free every month for one month *** 12 months).

3. After becoming a member, the clothing in the whole store will be 15% off.

This is the step of drainage locking, which helps the teacher to make a fission plan on the spot.

After the customer arrives at the site → fill in the membership information, recharge 500 yuan to the membership card → add the manager's WeChat to the membership group → send the fission copy+video and pictures to the circle of friends to promote the hot atmosphere at the site.

In order to expand the scale of publicity and create momentum for clothing stores, the teacher also asked internal employees to send videos of hot atmosphere to friends circle and Tik Tok.

activity