Promotion planning plan

A compilation of 7 popular promotion planning plans

In order to ensure that things or work are carried out smoothly, it is usually necessary to prepare a plan in advance. The plan is a method plan drawn up before the case is filed. So what kind of plan is good? The following are 7 promotional planning plans that I have compiled for you. I hope they can help you.

Promotional planning plan 1

1. Activity time:

September 1st - October 10th

2. Activities Location:

Longnan Tianyin Mobile Supermarket

3. Purpose of the event:

In order to improve the image and brand of the store, as well as its popularity, and increase sales. Due to the fierce competition in the current mobile phone industry, each mobile phone company must increase its sales volume. Therefore, this promotion can borrow the theme of "9.10" Teachers' Day and make corresponding plans with "9.10" as the starting point of planning.

IV. Preparation work:

1. Promotional models of various brands, styles and functions must be prepared in the store.

2. Learn more about whether each manufacturer has promotional activities, so that you can use the models promoted by the manufacturers as highlights, which can effectively reduce costs.

3. Training of sales staff, special training for targeted models to increase sales during the event.

4. Advertising media: promotional leaflet (a4), store outreach page (size to be determined), newspapers (to be determined).

5. Activity content:

1. Invest a considerable amount of money to purchase gifts to attract potential consumers passing by.

2. Find high-level hosts from the society who can mobilize passers-by to participate in the event when the road show is not popular.

3. Prepare some very simple questions and games about teachers so that consumers can see the hope of winning prizes, thus motivating customers to participate.

4. Design a simple and fun game based on consumer psychology and habits: Ask all customers at the event who are interested in participating to participate in a text message writing competition, write "Teacher, you have worked hard." and send it to Specify number. The writer with the shortest time wins and a prize is set.

5. From September 8th to September 10th, an original text message contest will be held at Tianyin Supermarket, and the first, second, and third prizes and finalists will be selected based on the theme of "Teacher's Day" award. (To be determined)

6. Hold a lottery for in-store phone purchases: Those who purchase a phone for more than 1,500 yuan (including 1,500) can participate in the lottery.

7. Launch group purchase models: xx, xx, xx, xx, etc. (models to be determined). Group purchase conditions require more than ten people.

6. Activity process:

Morning of September 9:

1. Starting at 9:30, cannons were fired, music was played, and the general manager made a speech.

2. At 9:40, the host will speak and announce the start of the event, and the etiquette company will arrange performances.

3. At 10:10, the model will display the promotional models of this event.

4. At 10:25, the etiquette company will arrange a performance.

5. On-site quizzes will start at 10:45, and prizes will be given.

6. The etiquette company will arrange a performance at 10:00.

7. At 11:30, the host will inform the audience about the opening time and activities of the afternoon.

Afternoon of September 9th:

1. Starting from 15:00, the company will arrange performances.

2. The on-site text message competition will start at 15:30, and prizes will be given. The winner will be selected and prizes will be awarded.

3. The company will arrange to appear in the program at 15:40.

4. The machine purchase lottery will start at 16:00.

5. The company will arrange to appear in the program at 16:20.

6. The event ends at 17:30

7. On-site arrangement of the event:

1. Venue arrangement: Set up a stage in front of the mobile phone store, the premise is Does not affect store access.

2. Personnel arrangement: Only 4 people are arranged in each store, and 2 people per shift distribute promotional leaflets and guide customers to the store to purchase machines. Strong conversational skills are required. One on-site controller to ensure good communication with the etiquette company. One person will keep the gift, and the winner will be designated as required to distribute the prize. 1 person will direct traffic to ensure smooth passage in front of the store.

3. Determination of prizes: to be determined

4. Budget: omitted

8. The activities before, during and after the event are controlled in three parts. Some issues that should be considered:

1. Before the event, recruitment and simple training of staff, reservation of promotional venues, communication and coordination with other departments, budget application for funds, on-site safety issues, time length and time.

2. During the event, ensure the active atmosphere of the venue and the sales cooperation of the store.

3. After the event, evaluate the event, analyze the profit and loss of this event, and analyze intangible benefits. If the promotion effect is obvious, you can use the later holidays to promote again (such as Mid-Autumn Festival, National Day, etc.). Promotion planning plan Part 2

(1) Determination of promotion time

The promotion time arrangement is generally 10 days, spanning 2 weekends. The weekend starts on Friday and ends on the following Sunday. If it is a big festival, the promotion time can be arranged longer, but generally it should not exceed one month.

(2) Promotional target design

Generally speaking, the promotional objectives for consumers are (1) to increase sales and expand sales; (2) to attract new customers and consolidate old customers. Customers; (3) Establish corporate image and enhance visibility; (4) Respond to competition and win customers. Promotional goals should be determined based on corporate requirements and market conditions. Promotional goals can be a single goal or multiple goals.

To determine the promotion goal, you need to explain the background and explain the reasons. That is, give a description of the situation related to this promotion goal. Such as the current market, consumer and competitor conditions, the current situation of the company and the motivation for this promotion, etc. The writing requirements for this part of the content should be "objective" and "concise."

(3) Promotional theme design

1. Theme is the core of the program design. The promotion theme is the core and central idea of ??the program design, and is a red thread that runs through the entire marketing plan. Every project has a theme. Only when the theme is clear can the program design have a clear and definite positioning, so that the various factors that make up the promotion can be organically combined into a complete plan. The promotion theme is expressed through the "theme language". For example, the theme of Carrefour's "March 8th" promotion event in XX is "The world is wonderful because of you."

2. Theme establishment requirements. Things to consider when establishing a promotional theme: (1) The theme must obey and serve the company's marketing goals; (2) The theme must be targeted at specific promotions and their goals; (3) The theme must cater to consumers' psychological needs and arouse consumers' interest. Strong scream.

3. Theme language expression. Promotional theme language performance: (1) Clear interests and emotional appeal points. (2) Highlight a distinctive personality; (3) Have vivid vitality; (4) Be concise and easy to understand.

4. The theme needs to be creative. Establishing a promotional theme is a highly creative activity and a certain degree of difficulty. It is the focus of this course training. Through such training, students' creative abilities can be strengthened.

(4) Promotional activity plan design

"Promotional activities" is the core content of plan design. Here the designer’s ingenuity and innovative ideas must be fully demonstrated. Requirements for the design of promotional activity plans:

1. Closely adhere to the promotional objectives and reflect the promotional theme.

The design requirements of the promotion plan should be centered around the promotion theme. The plan should be as specific as possible, and the action plan should be broken down into different periods of time, and of course the key points should be highlighted. The key points of the design are based on market analysis and giving full play to the innovative spirit of the designer. Strive to create new and distinctive solutions.

2. Select promotional products and determine the promotion scope. Taking holiday shopping mall promotions as an example, the ultimate goal of all promotional activities is to expand sales. Before designing a specific plan, you must first determine which products and quantities will be selected as the main products for this promotion. Generally speaking, holiday products include snack foods, general merchandise, gifts, health products, and daily necessities. Of course, as a promotional product, it must also have: (1) a certain brand awareness; (2) an obvious price advantage; (3) a large demand for holiday consumption.

3. Choose promotion methods and make reasonable combinations. Design specific promotional activity plans based on the determined range of promotional products. In shopping mall promotions, several methods of promotional combinations must be considered. However, the most popular ones currently used by consumers are "special promotions", "gift promotions", "public relations promotions" and "prize promotions". Service Promotion” etc. In program planning, various forms can be used, but attention should be paid to the "effectiveness" of the promotion method.

4. Promotional activity design requirements must be “specific” and “operational”. Emphasis on designing promotional activities is not only clear how many? What is it? It is also necessary to clarify the actual operation. For example, the "Special Promotion of 50 Kinds of Commodities" designed in the coursework example is specific to the determination of the special price of each commodity and how to display each special commodity. Some plans place more emphasis on the arrangement of activity procedures, such as the "emotional promotion activity arrangement plan" mentioned in the example.

5. The design of promotional activities pursues "creativity". The success of a program design mainly depends on how "creative" it is. Only promotional activities that are innovative, have strong personality, and are vivid and dynamic can arouse strong appeal from consumers, and this is where the value of design lies. Of course, these "creative ideas" must take into account the current objectivity, and more importantly, the recognition and acceptance of consumers. Otherwise, no matter how good the "creative ideas" are, they will be shelved on the shelf.

(5) Promotional publicity plan design

The publicity of promotional activities is comprehensive. Consumers must be informed of promotional information, and a promotional atmosphere must be created in the sales place. During the promotion, To display the corporate image, advertising, product display and shopping mall broadcasting must be used well.

2. Main matters for promotion implementation. It usually takes about two months to prepare for shopping mall promotions. The preparation items include: (1) purchase of promotional products; (2) production and distribution of DM advertisements; (3) production and layout of pop advertisements; (4) display of promotional products and environmental layout; (5) preparation for promotional activities. There is also a lot of work to be done during the shopping mall promotion period, and many activities need to be organized.

3. Develop a “promotion implementation schedule”. In the design of the plan, a "promotional implementation schedule" must be drawn up to clearly arrange when these tasks and activities will be done, who will do them, and what the requirements are. In this way, the plan is transformed from a simple idea into a specific implementation plan, and it can also be used as an inspection standard for controlling plan implementation activities. It can be seen that the promotion implementation schedule is a necessary guarantee for the implementation of the promotion plan. For specific operations, please refer to the coursework examples. Promotional Planning Plan Part 3

1. Purpose of the event: What is the current market situation? What is the purpose of the event? Only when the purpose is clear can the activities be targeted.

2. Target audience: specific groups in the target market? What is the scope of activity control? The main goal of the promotion? Secondary goal of promotion? Whether these choices are correct or not will directly affect the final effect of the promotion.

3. Activity theme: In this part, we mainly solve two problems:

1. Determine the activity theme

2. Packaging the activity theme

This part is the core part of the promotional activity plan and should strive to be innovative, shocking and unique.

4. Activity method: Describe the specific method of carrying out the activity.

There are two issues to consider:

1. Determine the partner:

2. Determine the degree of stimulation:

5. Time and place of the activity: Time of the activity Choosing the right place and location will get twice the result with half the effort, but choosing the wrong place will cost you money and have no effect. The timing and location of starting a promotional campaign are also very important.

6. Advertising coordination methods: What kind of advertising creativity and expression techniques should be chosen? What kind of media should you choose to promote? These all mean different audience reach rates and cost investments.

7. Preparation: Preparation is divided into three parts,

1. Personnel arrangement

2. Material preparation

3. Emergency Plan

The key is to achieve: people have things to do and things are taken care of.

8. Mid-term operations: Mid-term operations are mainly on-site control of activities.

The key is to be well organized, busy but not chaotic.

9. Post-continuation

Post-continuation is mainly a matter of media publicity. What method and media will be used to carry out follow-up publicity for this event?

10. Cost budget: Cost inputs and outputs should be budgeted.

11. Accident prevention: Make emergency preparations for all possible unexpected events.

12. Effect estimation: predict what effect this event will achieve, and summarize the success and failure points.

The above twelve steps are a framework for the promotional activity plan. In actual operation, they can be adjusted and innovatively optimized according to the actual situation to achieve the best benefits. Promotion Planning Plan Part 4

Convenience store promotion method one: holiday promotion

Convenience store promotion method two: buy and give promotion

Due to the large number of stores , the buy-and-give promotion is limited to Category A stores. For other stores, if there is no store requirement, try not to do buy-and-give promotions. Excessively large purchase and gift promotion scope will make it difficult to maintain personnel and control the flow of gifts

Convenience store promotion method three: new store opening promotion

New store opening promotions must be paid attention to. Many times manufacturers and dealers believe that "convenience stores" do not want to spend a lot of energy and time on new store promotions. Adding new stores will not contribute much to sales, and will waste people and money! In fact, this idea is wrong. Every time a new chain store opens. The management of the "convenience store" chain will be on site, and if they are fully prepared for the opening of a new store, they will create an atmosphere of a crowded on-site event. They will win praise from the supermarket chain management and "accumulate" a good corporate image. More support will be gained later.

Convenience store promotion method four: franchisee purchase promotion

There is a dedicated franchise store management department and product display room in the "convenience store". Strengthen communication with this department, share your latest products and promotions with the franchise store management department in a timely manner, and display products in the exhibition hall. will bring long-term returns. The promotion can be in the form of buying A and getting B as a combined gift. When choosing gifts, it is best to choose products that can be sold in supermarkets. Such as: edible oil, toothpaste, toilet paper, etc. Gifts that can be sold directly on the shelves and turned into cash for franchisees. Promotions are similar to dealer purchase incentives and gifts.

The fifth method of convenience store promotion activities: group purchase promotion

To target the promotion policies of enterprises and institutions surrounding the "convenience store". Every holiday and semester begins; schools, enterprises and institutions will sell a lot of sales. Since "convenience stores" are widely distributed in cities, there are greater opportunities to obtain group purchases. Develop a group purchasing policy. Special group purchasing plans and service procedures should be developed. For example: rebates will be given to "key people" when reaching a certain amount; free door-to-door delivery for a certain amount; buy A, get B or C free, and other various forms of plans to choose from. The preliminary basic work must be in place, such as: communicating the group buying policy to the store; key people in the group buying in the store can contact your tally clerk at any time; selecting gifts, etc.

The above are several main methods of convenience store promotion activities. Choose the right promotion method for convenience store activities, help convenience store owners carry out promotions, and help increase convenience store sales.

Promotional Planning Plan Part 5

1. Promotional Purpose:

Use the May Day holiday to carry out large-scale promotional activities, increase product sales, digest inventory and seasonal products, and stimulate channel activity , and effectively grasp the customer information of consumers.

2. Promotion target:

xxx’s target consumer group

3. Promotion time:

Until May 1, 20xx On May 3, the promotion interval can be advanced or extended as needed to ensure that the promotion reaches the maximum number of consumers

IV. Promotion cities:

xxx retail outlets nationwide. Large-scale promotional activities are mainly held in tertiary markets and cities with poor sales performance. This can not only avoid large-scale damage to the brand image, but also greatly improve xxx's local sales performance and popularity.

5. Promotion methods:

Use powerful and effective price tools and multiple preferential combinations to create a revolution and popularization of colored cotton, and highlight the style of strong brands and strong marketing .

Six. Promotional theme:

Three days of shopping, happiness every day

Subtitle: Four major gifts to surprise you

Seven , Promotional products:

Special series of debest products

8. Promotional operations:

Promotional strategy

In order to complete the season change of inventory before the year In order to clear sales, this promotional activity is mainly based on profit transfer to consumers; in order to demonstrate the integrity of the debest brand product line and convey the comprehensive image of the first-line brand to consumers, this promotional activity will be carried out for all terminal sales products. , according to the inventory time arrangement of the product, the discount of the inventory product is enlarged to generate sufficient sales, and the newly launched products are appropriately discounted, with the purpose of contacting the consumer terminal and generating a certain sales volume;

Promotional form

This event takes into account that during the May Day Labor Day, major shopping malls will launch various theme promotions and low-price discount activities for female consumers. In order to avoid being confused with these activities, three types of activities will be adopted The plan of superimposing promotional content uses four major gifts to surprise you as the sub-theme subtitle, and attracts consumers to buy with multiple benefits:

1. If you have bought it before, you will definitely get it! (The first gift) If you I once bought xxx products and used my accumulated shopping receipts of 300 yuan to exchange for a pair of colorful cotton socks at a business outlet.

2. Buy now and get it immediately! (Second gift) For seven days on May 1st, designated products will enjoy a happy May 1st price! New products are 12.2% off, see the tag for details on the May 1st price. Purchase any top Guagua products will give you a pair of underwear when you spend 200 yuan or more, and you can get it after discount!

3. Special offer, special offer! (The third gift): The company will provide special products to dealers, and the special products cover underwear. , sweaters, pants, underwear, home furnishings, shirts, etc. The detailed list of special products, supply prices, and market sales prices are provided by the customer service department.

4. Even if you don’t buy it, you can still give it away! (The fourth gift): Use additional benefits that women are more interested in to attract female consumers to come to buy and contact the product. At the same time, a high-value beauty product is used as the first prize to strengthen the connection between the promotional activities and the psychological needs of female target consumers, thereby attracting consumers to contact the brand and creating the possibility of offline communication and trial purchase.

Rule setting: Even if you don’t buy anything at the xxx counter, as long as you are willing to fill in customer information, you can participate in the lottery.

Prize setting: First prize of beauty and skin care products worth 400 yuan (can also be replaced by xxx products of higher value)

Second prize: a pair of debest colored cotton underwear or equivalent value of debest Products

The third prize is a pair of debest socks or an equivalent debest product

Note: The number of first prizes is set to three, but the specific execution quantity and execution price can be arranged according to actual conditions. This event is for female consumers.

The first prize prizes are purchased locally by the dealer. The number of second prizes and third prizes is set by the dealer based on the daily sales estimate of local xxx. The lottery box is purchased by the dealer himself. The customer information card used for the lottery is It can be made into the size of a business card, and the material can be the same as the business card material. This is made by the customer himself.

Customer information card design (luck draw card) reference:

Note: Those who purchase special items will no longer participate in the purchase and gift activities. Those who purchase special items and participate in the purchase and gift activities can also participate in the lottery activities. . Buying a gift refers to buying genuine or new products for a certain amount, and you will receive a set/piece of underwear or sweaters. The gifts can be selected from the special items and will not be sold at a special price, and are specially used for gifts.

Terminal requirements

1. Strong organizational skills for customer activities, willing to invest and cooperate.

2. There is a large amount of stocking before the May Day event, and there is a certain amount of advertising before the event.

3. Strictly follow the promotional prices set by the company. If you cannot sell at the unified promotional price, the company will impose severe penalties.

Preparation of promotional materials (per event point)

1. Hanging flags 16--20 sides/10 square meters;

2. DM leaflet 1,000/point

3. 1 poster/dot

Note: Hanging flags, DM orders, and posters can be produced by the company in a unified manner. The marketing manager needs to communicate with the customer in advance and make statistics. April 15 Each quantity must be reported to the company's customer service department before so that the company can arrange printing in a timely manner.

9. Preparation for large-scale promotional activities:

1. During the event, sales staff will be dispatched to distribute event DM leaflets at the entrances of major shopping malls;

2 , event points will hang event-themed flags and posters in stores or specialty points after the store or specialty point closes on April 18 to attract consumers to stop and watch and enhance the atmosphere of the theme event;

3. Place a theme background and content explanation material (x display rack or other materials) in a conspicuous place at each exclusive point of sale;

4. The activity area must be at least 50 square meters, and shopping malls can be selected

You can also choose an open-air square in front of the door or on foot, or an event square in a shopping mall. Because there are many brands and manufacturers organizing May Day activities, the venue must be negotiated in advance, and the earlier the better.

5. In order to enhance the attraction of the event and the atmosphere of the scene, the client can also hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue. When engaging in these activities, preparations must be done well. The setting up of the live stage, the selection of the host, the determination of the actors, and the selection of entertainment content must be meticulous and thoughtful.

Venue requirements: A T-shaped stage can be built in the center of the venue. The large-scale background spray painting produced at the back can be used for catwalks and performances. There are several models placed around the T-shaped stage and 10-20 floats surrounding it. Goods All are placed between the float and the T-stage. All available places on the scene must be decorated with advertising to create a good atmosphere on the scene

10. Personnel arrangement:

This activity is operated by local dealers according to the plan. In order to ensure the smooth execution of this activity, special personnel need to be designated to be responsible for two details during the execution of the activity:

1. Single-page distribution personnel

During the event, DM single pages will be distributed every day during business hours at the channel with the largest traffic at the event venue, responsible for delivering first-hand information about the event to female consumers. Requirements: good image and temperament, neat clothing, and matching There is a clear sign of debest.

2. Lottery management personnel:

In order to ensure the orderly conduct of the lottery, a dedicated person must be designated to manage the lottery boxes, lottery tickets, and prizes to avoid unnecessary disputes and impact on the lottery. to brand image.

3. Activity inspection personnel:

During the execution of the activity, debest will send personnel from each region to conduct activity inspections. If some deviations in the operations of dealers in various regions are found, they will be adjusted immediately to ensure that all regions Synchronization of activities.

Promotional Planning Plan Part 6

Foreword

With the arrival of Qingming Festival, "outing" has become a frequently occurring phrase. Chengdu merchants, who are always sensitive to the market, inevitably launch promotion themes suitable for each season. During this year’s Tomb Sweeping Day, major merchants continue to set up numerous product promotions in the name of “outing”. Skin care products, outdoor clothing, mobile digital products, snack foods, etc. have become the key products for merchants. At the same time, many businesses have also arranged interesting activities such as outdoor sports lectures and outing photography competitions for the Qingming Festival.

Since the year before last, Qingming Festival has been included in the list of statutory holidays. After two years of exploration and summary, smart businesses have avoided the sadness of Tomb Sweeping Day. The reporter learned from various department stores that in the spring-filled store atmosphere, all merchants have taken advantage of the "outing" travel card, allowing citizens to relax the solemn atmosphere and integrate into the embrace of nature while offering sacrifices and reminiscing.

1. Purpose of the event:

(1) Organize related products for promotion based on the theme of spring outing;

(2) Target all spring products in the library Fully launched, focusing on new product promotion, combining related industries, and conducting key promotions in the form of special weeks. While promoting performance, relevant PR activities are supplemented to establish the image of "Xianshuai Department Store" and support the main customer base.

(3) The main products of this event: Department Store (clothing, cosmetics, jewelry, shoes and bags), Home Appliances Department: (First wave of air conditioners), Supermarket Department: (Outing Festival activities continue, Store atmosphere creation).

2. Activity theme:

Let’s go for an outing together

Early news of April news

3. Activity time:

April 1st - 5th

IV. Scope of activities:

Tongzhou District People’s Shopping Mall and surrounding areas

V. Activity plan ;

(1) Department stores:

Dress up for the New Year

Activities: Combine shopping mall clothing, cosmetics, jewelry, shoes and bags and other industries, focusing on new brands and flagship brands, producing exquisite shopping posters and posting them in prominent locations in the special halls. Each special hall can also notify VIP members of the event in advance through text message reminders. During the event, you can send text messages (copy is valid) ) Receive a gift for the Outing Festival;

Theme of each district: Cosmetics spring spring makeup code Spring Cosmetics Festival

Clothing category new early spring clothes are on the market

Neutral leisure outdoor sports Modification sale

Play with personality and grab fashion

Show off my style in jewelry category

Shoes and bags sale in spring sweet shoes and bags

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(2) Supermarket

Outing and outing - looking for the first touch of spring

Main products: travel wear, home wear cosmetics, moisturizing skin care products, accessories, spring needles Textiles, barbecue supplies and barbecue-related products (outdoor tents, shovels, buckets, barbecue grills, sausages, seafood, drinks, snacks, tablecloths, napkins, wet wipes, disposable supplies, crisper boxes, storage buckets, etc.;)

(3) Home Appliances

Launch the air-conditioning campaign (first wave), use the slogan of "Xian Shuai Home Appliances with the lowest prices" as the campaign slogan, ask for policy support from major home appliance manufacturers, and then the Ministry of Home Appliances With unified activities and gift giving.

Note: Xianshuai Home Appliances, according to the arrangement of the company’s leadership this year, will focus on exploring the purchasing power of villages and towns. The Home Appliances Department will assign dedicated personnel to take charge of the management at two levels, 5 kilometers east and 10 kilometers east and north of the new city. First, open the situation and find the key people of the natural village, such as electricians, and people with prestige and appeal in the village according to the village-by-village public relations policy. We will use them as the main targets of our publicity and develop them into our marketers. These personnel are registered and registered, and designated personnel are contacted and managed regularly to pave the way for the next step of advertising distribution.

(4) Theme Lottery

During the event, those who spend more than 300 yuan on a single ticket on the same day can participate in the computer lottery once, those who spend more than 1,000 yuan can participate twice, and those who spend more than 5,000 yuan can participate in the computer lottery. Participate 3 times, a maximum of 3 times for a single ticket, and you will win 100. Prizes to be determined.

(5) Cultural Activities

1. Shopping for paper kites on a warm spring day in April

Form 1: Purchase a batch of kites with novel styles, the customer purchases 300 yuan Above, you can add 2 yuan to exchange for a kite. Each person can only exchange for 1 kite. The daily limit is 500, while stocks last. (This event will be very attractive to young people and children)

Form 2: Collect handmade kite works in advance, display them during the event, and vote by customers. At the end of the event, based on the number of votes, Awards will be given to reward kite authors. This event can also pave the way for subsequent kite flying events and kite competitions.

2. Feel the nature and breathe from the "heart" - hiking around the lake during Qingming Festival.

Start from the canal - hike around the lake. A reception point will be set up along the way to provide drinking water and stamps. Ranked according to time spent. (This activity is mainly to advocate environmental protection, closeness to nature, and reflect public welfare. It can also encourage employees to participate and improve morale.)

6. DM Planning

This issue of DM Plan 8th edition, Supermarket version 4 (including Zhongyuan store and Baihua store special activities), department store version 2, and home appliance version 2.

DM products: 100-120 types in supermarkets, all department stores participate, and home appliances mainly focus on large and small appliances.

DM printing quantity:

1. Comprehensive edition, 25,000 copies.

2. 0 copies of the household appliances township edition (2 editions per A4)

Distribution time:

1. The comprehensive edition will be distributed 2 days before the event, in March Issued on the 29th.

2. The household appliances township version will be distributed 4-5 days before the event and will be distributed on March 26.

Distribution scope:

1. The comprehensive version is mainly distributed to living communities in the city.

2. Home appliances are mainly distributed in township editions. Promotional Planning Plan Part 7

My friend’s company is a cosmetics company. Their XXX brand cosmetics are seriously unsalable. If they don’t sell anymore, they will expire. What should I do? Their leader asked him to write a report about A promotional plan for unsalable cosmetics. I hope that this promotional activity can eliminate the unsalable products. The following is the promotional plan they formulated.

1. In-store promotions for all employees

The current inventory of Orifo is: gross profit margin is:

Meiyouchen, Simple Life, and Skin Joy*** are:

For the above four categories, 50% bonus will be given to the individual based on the gross profit (excluding tax). After the bonus is withdrawn, it will not affect the salary accrual. (Computer display: If the gross profit from each sale is 10 yuan, then the reward will be withdrawn as follows: 10*50=5 yuan)

The reward amount will be paid in the next month’s salary.

In February and October, the store will carry out large-scale promotional activities for the anniversary store

At that time, we will ask the company’s marketing department to cooperate and invite well-known cosmetic brand promoters to help us and carry out large-scale washing. goods.

The plan is temporarily to be determined (due to my weak cosmetics promotion ability, I need to discuss and finalize it with relevant personnel of Vichy).

The unsalable cosmetics in xxx store include the following brands: Xiehe (off the shelves after expiration date, no damage report), Orifu, Meiyouchen, Simple Life, Jiyue, Olay (gradually digested) .

20xx-9-19;