What is a newspaper group?

Newspaper group is an economic union of newspaper industry, industry with newspaper extension as the main body and other non-newspaper economic entities.

For example, from newspaper interviews, editing, printing, distribution, advertising, websites and other aspects, as well as from printing houses, advertising companies and other non-newspaper entities, such as property management companies, distribution companies, catering, entertainment and other aspects of group companies.

Section 1 Definition of Newspaper Group

Newspaper group is a form of enterprise group, which is an industry with newspaper as the core, newspaper and newspaper extension as the main body, and an economic union of other non-newspaper economic entities.

Whether a newspaper economic entity can become a newspaper group has three basic elements.

1, the newspaper group must adhere to the influential newspapers as the main body.

2, the newspaper group should include a number of news publishing media and other business areas developed by relying on the inherent functions of the newspaper industry.

3. The newspaper group should have relatively strong economic strength.

The above three elements can be called newspaper group at the same time.

Section 2 Newspaper Group: A Gathering Place for Excellent Journalists

Talent is the most precious social resource and the most dynamic factor in productivity, especially in the media industry with high efficiency and large mental labor input. The core competitiveness of excellent news works comes from the hard power of news information collection and the soft power of packaging planning. The key is soft power, which actually comes from excellent talents. Therefore, an important part of the core competitiveness combination of newspaper group is the gathering and training ability of outstanding talents. In the past two years, at every large-scale job fair for college students in this province, you can see XX Daily Newspaper Group participating in campus recruitment activities. At the same time, it is not difficult to see that news organizations that have been established as newspaper groups have gained more loosening in mechanism and system, breaking the rigid, extensive and loose management mode of traditional organizations, which is extremely attractive to famous school students full of news dreams, making young talents and heroes useful, and how wide the stage and heart are.

Excellent journalism graduates enter the newspaper group after layers of selection. The main reason for their rapid growth is that they have received good training and exercise in their posts. The soft power of news organizations is to have a group of talented people who can judge valuable and attractive news. Therefore, young, talented and passionate college students will stand out in a series of large-scale reporting competitions and become the backbone of the future newspaper group.

Section III Brand Strategy of Newspaper Group

What is the brand of newspaper media? Brand, which comes from the old Norwegian word "brandr" and means "branding", was first used to identify products, making them easy to identify and confirm, and became an important concept in modern marketing in 1980s. Newspaper brand is not only equivalent to "the reputation of the newspaper", but symbolically refers to the name, logo, slogan, attribute, personality, style, popularity, reputation, value of the newspaper, or their combination. But in a broader sense, the brand of newspaper media is a sign that distinguishes a newspaper from its competitors, which embodies its unique attributes and is a valuable intangible asset with exclusiveness and development. Brand is cultivated in every process of newspaper management, and at the same time, it can bring intangible advertising value to the main newspaper and sub-newspapers under the newspaper group.