What kind of profession is opening your own store?

In recent years, many factors such as increasingly fierce competition in the workplace, corporate layoffs, and the pursuit of dream life have prompted some white-collar workers to give up their office jobs and choose to open a small store. The "2020 Spring White-Collar Job-hopping Index Survey Report" released by Zhaopin Recruitment shows that due to the epidemic, 24.3% of white-collar workers' companies have laid off employees, and 20% of white-collar workers born in the 1970s and 1980s expressed their intention to start their own businesses. Overcome unemployment anxiety.

Wang Kexin opened a beauty shop in partnership with her cousin after the epidemic this year. She didn't know the relevant technology, so she chose to join a well-known chain brand and hired two technicians to maintain the normal operation of the store. She told Jiemian Workplace that the beauty shop is considered a part-time job and she has not given up her job.

“I don’t need to go to the store often, and if I open a store, I can also make more income.” Wang Kexin said, “There are many people doing beauty treatments now, and there are also many men who come to have their faces done. ’, I feel that this industry has more prospects.”

Compared with the overall situation, white-collar entrepreneurs have a higher proportion of part-time employees and are relatively less dependent on small shops. Data show that 62.7% of white-collar workers chose to work full-time after opening a small store, and 22.0% chose to have a small store as their main business and other side businesses; 15.3% chose a small store as a side business and other main businesses.

It is worth noting that many delivery riders have also switched to opening restaurants. The survey shows that 43.4% of riders chose to open restaurants, followed by beauty, life services, flower shops, etc.

There is a natural connection between the work of a rider and catering. In the process of working as a rider, he comes into contact with many restaurants and consumers. He is familiar with popular catering categories, best-selling stores, best-selling products, etc., and also has the opportunity to come into contact with them. Restaurant owners, these have accumulated experience for riders to open restaurants.

Song Jian ended his three-year career as a food delivery rider in August this year and opened a shrimp pot restaurant with two friends in his hometown of Yingkou, Liaoning. The three of them used the money they saved when they were riders to explore from scratch, constantly changing plans, cooking, and tasting, and finally experimented with a healthy and nutritious formula that was well received by customers. After the store opened, the food was well received, with 8,000 repurchases within ten days.

Song Jian also used the business experience he learned as a rider to form good relationships with surrounding merchants. It is reported that the three plan to open another branch in 2021 and continue to improve and upgrade the dishes.

Dreams and interests are the main purposes of opening a store

In the past, opening a store was mainly to support the family, but now, more young people open stores based on interests and dreams. The report shows that in terms of the original intention of opening a small store, only 21.2% of people chose "to support their families", 51.6% of shop owners chose "want to start a business", 36.9% wanted to "realize their dreams", and 29.6% of shop owners chose Selected "Hobbies".

The original intention of the store determines the composition of the store's employees. The survey shows that most of the employees in small stores are recruited through the market, followed by introductions from friends. Mom-and-pop stores account for only 24.4%. This shows that small service stores in my country have to a certain extent gotten rid of the traditional mom-and-pop store model and are developing towards professional and market-oriented operations.

Based on hobbies and young people’s grasp of consumer trends, some new areas have become entrepreneurial directions for small shop owners, such as homestays, hair care, organization and storage, party halls, theme restaurants, private cinemas, E-sports hotels, hot spring leisure hotels, light medical beauty, trampoline halls, floral training, VR experience halls, Hanfu experience halls, parent-child parties, etc.

However, running a small store well is not easy. Some small store owners reported problems such as “more and more similar stores”, “strong competition, low profits”, “high financial pressure and high rent”. In the context of economic downturn, small store operations are facing increasingly fierce market competition. Data shows that 19.0% of small stores are operating at a loss, and the proportion of small stores with operating profits of 5% or less reaches 24.4%