What exactly does hotel public relations do?

The responsibility of this position is to consolidate the relationship with existing customers, develop potential customers, continuously expand market share and maximize hotel sales revenue.

Specific work content: 1. Assist the sales manager to study the market situation and formulate the hotel sales strategy and market resource allocation policy; 2. According to market demand, analyze reports and statistical data to confirm potential customers and their needs, and make specific sales plans; 3. Visit competitive hotels regularly to learn about competitors, make SWOT analysis report and submit it to the sales manager; 4. Keep in touch with customers, consolidate the relationship with existing customers through regular sales visits, and discover the potential needs of customers in time; 5. Be responsible for the negotiation with customers and determine the price contract according to the hotel price policy; 6. Responsible for collecting and sorting out market information and maintaining good relations with travel agencies and hotel reservation agencies; 7. Responsible for establishing and constantly improving customer files; 8. Be responsible for inviting important customers to the hotel cocktail party, collecting and sorting out the feedback from the guests, and putting forward suggestions for improvement in time; 9. Regularly complete the marketing progress report and report to the marketing director, and put forward reasonable suggestions for sales decision-making; 10. Be responsible for all services of important customers or teams during their stay in the hotel, and solve the needs of the guests in time; 1 1. Be responsible for the work focus and regional division of sales representatives, and ensure that the sales team has a clear division of labor; 12. Responsible for training the sales skills of sales representatives; 13. Responsible for coordinating with the finance department, front office and other departments to handle the accounting settlement of the team and long-term guests; 14. Complete other tasks assigned by superiors in time. Answer any questions! Give a compliment