The development history of coca-cola

The history of Coca-Cola is divided into two parts: origin and development. Details are as follows:

1, the origin of Coca-Cola:

1On May 8th, 886, Dr. john pemberton of Atlanta, Georgia, USA mixed carbonated water with soda water to make a dark syrup, which has the functions of refreshing, calming and relieving headache. The drink is Coca-Cola.

2, the development of Coca-Cola:

From 65438 to 0887, john pemberton registered the trademark "Coca-Cola syrup and concentrated solution" in the US Patent Office, obtained its intellectual property rights, and used coupons to promote Coca-Cola for the first time.

1888, Asa Chandler saw the delicious market prospect, bought its shares and mastered all its production and sales rights. Chandler began to sell the stock solution for making drinks to other pharmacies, and also began to advertise on billboards in railway stations and town squares.

190 1 year, and the advertising budget has reached 100000 USD. 1899, Chandler sold the first assembly franchise of this beverage for 1 USD, because he believed that this beverage would be mainly sold in beverage machines in the future. Coca-Cola Company was founded in 1886, and Chandler is called "the father of Coca-Cola".

19 19, Ernst woodruff bought the Coca-Cola Company from Asa Chandler's heirs for $2.5 million. 1923, Robert W.Woodruff, one of the most important figures in the history of Coca-Cola, became the CEO of Coca-Cola.

1929, Coca-Cola and its bottlers sold bottled Coca-Cola to shops and gas stations at extremely low prices. 1937, the company launched the first coin-operated vending machine.

1954, Coca-Cola's sales and profits declined for the first time since World War II. 1955, the company changed the bottle used from 19 16, and the capacity was expanded to 12 ounces.

In the late 1950s, Coca-Cola introduced a larger coke bottle, which can be sold in food stores. 196 1 year, Coca-Cola began to sell canned drinks like bottled cola.

1976 Paul Austin, CEO of Coca-Cola, pointed out in an article that the consumption of soft drinks in the United States has matured (saturated), and the biggest sales growth of Coca-Cola will come from the international market.

198 1 year, when Robert Goizueta, a Cuban-born chemical engineer, was elected CEO of Coca-Cola Company, he took the stage and made a strategic statement of 1200 words, proposing that Coca-Cola Company should make major changes and focus on the growth of the soft drink market in the United States.

1982, Coca-Cola changed its advertising theme and acquired Columbia Pictures.

From 65438 to 0899, Coca-Cola Company decided to bottle Coca-Cola by franchise. Bottled Coca-Cola was very popular as soon as it came on the market.

19 15, coca-cola bottle Company launched a "challenge" to the glass manufacturing companies in the United States, demanding to design a unique glass bottle, which can be recognized by touching it in the dark, even if it is broken to the ground.

1915 165438+1October16, the design was patented and the Coca-Cola arc bottle came out. In order to adapt to the bottling equipment at that time, the bottle was mass-produced in 19 16 after being modified and slimmed down.

In the following 40 years, the bending bottle was the only packaging bottle used by Coca-Cola Company. It was not until 1955 that the oversized packaging bottle was introduced. 1950, Coca-Cola's curve bottle became the first commercial product on the cover of Time magazine.

1960, Coca-Cola arc bottle was approved as a registered trademark by the US Patent Office. Today, it is still the most recognized bottle shape in the world, used for everything from new aluminum bottles to 2-liter household packaging.

Since 1992, Coca-Cola China has spared no effort to let more China people directly participate in the Olympic Games through the Olympic torch relay.

In 20 15, when Beijing and Zhangjiakou won the right to host the 2022 Winter Olympics and Paralympics, Coca-Cola launched the gold limited edition "Coca-Cola Beijing 2022 Winter Olympics Congratulations Commemorative Tank". ?

Extended data:

Reasons for Coca-Cola's success:

1, selling quality products:

Products don't have to be able to talk and fly, but they must have some useful functions and be widely accepted by people. Accustomed to the taste of Coca-Cola, you will find it delicious and make people develop a hobby. Coca-cola can tickle the nostrils, quench thirst and have a little caffeine effect.

2. Believe in your product:

It is necessary to establish a lofty image for products and make related occupations sacred. Let employees think that the products are world-class and they are working for the best company. Salesmen should have the skills of missionaries, not just paid salesmen.

3, the product cost is low;

The cost of each bottle of coke is extremely low, less than 1 cent. Coca-Cola is not a capital-intensive product, and its production is not difficult and labor intensity is not great, although its production process is highly confidential.

4. Make it affordable for everyone:

From 1886 to the 1950s, the price of a bottle of coke was only 5 cents, which is not very expensive in the world today. So people in third world countries can afford it. Even in difficult times, Coca-Cola still sells well. During the Great Depression of the 1930s and the recent economic recession, Coca-Cola manufacturers were still rolling in money.

6. Products should be everywhere:

We should make the product within reach, make it everywhere, and make it available at any time in dance halls, barbershops, offices, trains and other places. Harrison jones, an early Coke salesman, once said in 1923, "We must make people unable to avoid Coca-Cola".

7. Promote the image of your product:

A Coca-Cola advertiser once warned his employees with rich imagination and creativity: We are selling something that doesn't exist at all, and they are only drinking an image instead of a product. Promoting Coca-Cola as a refreshing drink instead of a patented drug can attract more customers and avoid unnecessary legal disputes and troubles.

8, rational use of celebrity effect:

Coca-Cola Company hired celebrities to advertise from the beginning, hoping that consumers would follow the example of baseball superstar Ty Cobb or female star Hilda Clark.

Reference: Baidu Encyclopedia-Coca Cola Company