Cheng Rengong: How to make a comeback after three despairs?

Cheng Rengong: How to make a comeback after three despairs?

This duck farm, located in Lingbi County, Anhui Province, has 60,000 ducks and can lay more than 50,000 eggs every day, which is one of the best in Anhui Province. It is always advisable to raise ducks and lay more eggs, but Cheng Rengong is not happy recently.

Cheng Rengong: The market for raising ducks is very poor this year. For example, I raised 60,000 ducks this year. I raise ducks for tens of thousands of dollars a day in the morning, and the ducklings sell for a few cents, almost all of which are lost.

Jin: In the first half of 2008, the market was good in February, March and April. One more duckling was sold to 4 yuan, that is, after the end of April, the duckling began to shrink. The key is that a few years ago, it was very good, and the amount of aquaculture increased, and the supply exceeded demand.

The investment in raising ducks is very large. It takes 180 days for ducks to lay eggs. During this period, the investment of each duck needs at least 100 yuan. If ducklings can't be sold later, the capital chain of duck breeding farm will often break. Now the price of ducklings is rising slowly, but there are still many closed hatcheries. Although Cheng Rengong also faces difficulties, he still has his own way. Since he returned to his hometown to start a business in 2002, the difficulties he has encountered are far greater than now.

Lingbi County, Cheng Rengong's hometown, is a big agricultural county with many ducks. In 2002, a large local duck fry farm suddenly closed down, and many farmers could not buy duck fry at once. After learning the news, Cheng Rengong, who has been doing duck fry business for five years in Jiangsu Province, felt that life in a foreign land was wonderful, but unstable. On second thought, he decided to go back to his hometown to set up an incubator. At first, the scale was not large. A duckling can sell for 5.6 yuan, and the profit is still considerable.

Cheng Rengong: Hundreds of thousands. In addition to my original market, I am confident to win our local area, Suzhou, including parts of Henan, and go north to Xuzhou.

But in half a year, Cheng Rengong earned more than 100,000 yuan, which made Cheng Rengong, who had just returned to his hometown to start a business, very excited. However, no one expected that an accident happened and Cheng Rengong lost everything overnight.

Cheng Rengong: My car hit a tree, and the driver's leg was broken, and then it got infected. It cost thousands of people and cars.

The car accident not only emptied Cheng Rengong's savings, but also left him in debt of 65,438+tens of thousands of yuan. Cheng Rengong is in a desperate situation. How to get out of the predicament? What he wants is to sell more ducklings and earn more money. Although the market was good at that time, the number of ducklings in Cheng Rengong was very limited, less than 500,000 a year. How can we make ducks lay more eggs?

Cheng Rengong: Men and women are better matched. In addition, put them together in advance. From the point of view of animals, they also have certain feelings. This is a mother duck with black spots in her mouth. Like this, it's a drake with a clean mouth and a cocked tail.

In order to improve the fertilization rate of female ducks, Cheng Rengong strictly controlled the ratio of male ducks to female ducks as 1: 6, and provided water for breeding ducks. But even so, Cheng Rengong's ducklings are still hard to keep up with. The only way is to expand the scale of raising ducks, but he doesn't have that much capital. He thought of another way to save money but not effort.

Cheng Rengong: I was transferred from the south. It takes more than 600 kilometers to Huzhou and hundreds of kilometers to Jining, Shandong, so I sell it alone every day and hardly sleep in bed for 24 days.

After a year of fighting day and night, Cheng Rengong finally paid off the foreign debt caused by the car accident and had a savings of more than 200,000 yuan. Seeing Cheng Rengong's duck farm on the right track, I didn't expect Cheng Rengong to make an amazing decision at this time.

Cheng Rengong: I think it's really tiring and hard to do this job for so many years. I don't want to do it, so I want to buy a house in the city. I have more than 200 thousand in my hand. At that time, our house in Suzhou was also very cheap, 89 10 square meter.

Cheng Rengong was exhausted and decided to hand over the incubator to his adopted son Zhang Jifei. Zhang Jifei is the nephew of Cheng Rengong's wife. Due to the early death of his father,/kloc-was adopted by Cheng Rengong at the age of 0/2. He used to travel with Cheng Rengong and do duck frying business. Their relationship is no different from his biological father and son.

Nephew: Give me the hatchery and fish pond, and he will buy a house in the city and do some small business to develop in the city.

At the end of 2003, Cheng Rengong got the key to his new house and prepared to move there after the Chinese New Year to live a stable life. However, a sudden accident not only spent all his savings again, but also sold his house at last.

One day, Zhang Jifei rode a motorcycle to a friend's house for a wedding reception. When he came home, his motorcycle crashed into a ditch on the side of the road and his head was seriously injured. His life is in danger. Zhang Jifei was taken to the city hospital overnight. If you go to the operating table, including various follow-up treatments, it is estimated that you need 200,000 yuan, and the possibility of cure is extremely small.

Doctor: It is entirely possible that there was no talent, no money and no one at that time.

Wife: I said at that time, otherwise I wouldn't show it to him, because the doctor also said that it was the same reason to look at it and not look at it. Looking at it is also dead.

To save or not to save, Cheng Rengong made a decision. Even if he sold the house, he could not give up.

Cheng Rengong: Don't talk about selling the house. As long as I could do it, I not only sold my house, but also borrowed tens of thousands of dollars in usury money to save patients at all costs. I can't think about money.

Doctor: This kind of treatment itself is very expensive. What impressed me most was that he went back and sold the house.

After selling the house and adding the money borrowed by Cheng Rengong, a * * * raised 6.5438+0.6 million yuan. Zhang Jifei finally recovered his life, but he was disabled for life. Cheng Rengong's shoulder is debt, and Zhang Jifei's annual medical expenses still need 20,000 yuan. Cheng Rengong was once again in a desperate situation. He can only return to his old job, but he faces great difficulties.

Cheng Rengong: At that time, I heard that there was a car accident, and several friends came to see me. At that time, my family didn't even have money to buy food. Just then, the belt broke. This belt is 1 6 yuan. It was said that the belt was broken, and I didn't even have the money to buy this belt.

How can we get ducklings under the condition of insufficient funds? Just when Cheng Rengong was embarrassed, someone was willing to give him the duckling on credit. This man is Jin Hongsheng. He is an incubator in Jiangsu Province. The number of ducklings hatched every year is about 1 100 million. In the past, he sold ducklings to take delivery to Cheng Rengong, but because of an incident, he changed his view of Cheng Rengong.

Manager Jin: I just raised a batch of ducklings. This was extremely difficult at that time. I said there will be more ducklings tomorrow, so you must help. Later, he called me at night. Boss Kim, please. You try your best to help the duckling. I can't help you anymore. I'm not at home now. Something happened to my nephew. Now people don't know whether to live or die. Later, I entrusted a friend to sell my duckling, but I still sold it.

His family suffered misfortune and did not forget to help his friends. Jin Hongsheng thinks that Cheng Rengong is a kind person, who can not only be a business partner, but also be a lifelong friend. With the support of Jin Hongsheng, Cheng Rengong can also get a large number of ducklings under the condition of insufficient hatching ability. However, before long, the duck market began to decline, and farmers reduced the number of ducks.

Cheng Rengong: For example, his duckling is unsalable today, with one or two thousand left. He didn't say hello, but a phone call came. My duckling will arrive at your place tomorrow. I told him at that time that the ducklings in my place were not easy to sell, so it was up to you to pour them into the river.

Manager Jin: In fact, he only sold a few thousand. He fed the rest at home, sold it all the way and helped me sell it.

If the duckling can't be sold, Cheng Rengong can't pay off his old debts at all, let alone make a comeback. In 2004, Cheng Rengong visited Shandong and came back with an idea.

Cheng Rengong: There are many slaughterhouses in Shandong. Large factories kill the big ones and small factories kill the small ones. The business that was slaughtered at that time was very good.

If a slaughterhouse can be built to ensure that farmers can recycle ducks, farmers will definitely raise more ducks, and the ducklings will not be sold. Cheng Rengong told Jin Hongsheng this idea. Jin Hongsheng did not hesitate to lend him 4 million because he believed in Cheng Rengong. In August this year, Cheng Rengong built a slaughterhouse in Lingbi County. With the backing of the slaughterhouse, Cheng Rengong and the farmers agreed that as long as the farmers bought his duckling, no matter how much, they would eventually recycle it at a fixed price to ensure that the farmers had money to earn.

Reporter: What does the contract say?

Farmer: A catty of ducks sells for 8 yuan, and 3 yuan is still profitable. If you can't sell it, you will be given a profit of 3 yuan.

As soon as farmers figure out that a duck can earn a few dollars, they will increase the number of breeding. In just a few months, Cheng Rengong put 400,000 ducklings into farmers in Lingbi County, including selling feed, which brought Cheng Rengong a profit of 6.5438+0 million yuan. However, this seemingly assured business, by the end of the year, because of the drastic changes in market conditions, Cheng Rengong was once again in danger of losing all his money.

Cheng Rengong: When the ducks are released, we will give 3.4 yuan to farmers, and the market is 2.4 yuan. In this way, every time I buy a duck weighing 6 or 7 pounds, we lose 6 or 7 yuan.

At the peak of duck slaughter, farmers transport ducks to slaughterhouses every day. The freezer won't fit, and the market is not good. What makes Cheng Rengong have a headache is that there is a long queue selling ducks at the entrance of the slaughterhouse.

Farmers have more than 2:/kloc-0: 000 cars, and only accept the scales of ducks, and they keep loading and collecting.