Exposing Gome's true happiness app began to lay off employees, with a ratio of 60%

Exposing Gome's true happiness app began to lay off employees, with a ratio of 60%

According to sources, Gome's true hAppiness app began to lay off employees, accounting for 60%. According to insiders, Ding Wei, the executive vice president of True Happiness Company, has been removed from his post and the team has been greatly laid off. Exposing Gome's true happiness app began to lay off employees, with a ratio of 60%.

Gome's true happiness app began to lay off employees, with a ratio of 60% 1. Gome, which was mired in layoffs, ushered in major adjustments. Ding Wei, executive vice president of Gome True Happiness Company, has been dismissed and the team has laid off a lot of staff; Zeng Zhining, CEO of Gome Butler after-sales company, was dismissed, and this position was concurrently held by Lin Chao, chairman of Gome Butler Company; Zhang Bin was appointed CEO of Gome Communication Company. Gome declined to comment.

Since the return of the founder of Gome, the top management of Gome has changed frequently, the organizational structure has been adjusted several times in a row, and its core business has been continuously transformed. In February, 20021,the founder of Gome delivered an internal speech on the first day of preparation. He said that he would strive to restore the original market position of the enterprise in the next 18 months.

At the Gome Retail Global Investor Conference in April, the founder of Gome made a public appearance and specifically stated that in the next 18 months, Gome plans to develop offline stores in a grid-based manner, with franchising as the mainstay and self-operation as the supplement. The number will break through from 3,000 today to 6,000, and the possibility of cooperation with any one is not ruled out. At the beginning of this year, the founder of Gome issued a message in 2022, saying that in 2022, Gome will fully promote the full implementation and deepening implementation of the second phase of the "home and life" strategy.

According to the strategy of Gome's founder, Gome follows the online platform "True Happiness" App and the offline platform "Gome Home".

Construction and promotion of key departments. But the really happy app didn't arouse much splash, and then there was news that it began to lay off employees. On July 22, 2022, several Gome employees claimed that Gome's real happiness department owed employees wages for two months, and the wages were not paid in June and July. The former offline retail giants keep trying to break through, but the effect is not good at present.

Exposing Gome's true happiness app began to lay off employees, accounting for 60%. In recent years, the Internet industry has ushered in a wave of layoffs. August 3, according to Caixin. Com, Gome's e-commerce platform is really happy and has undergone major adjustments. According to the insider, Ding Wei, executive vice president of True Happiness Company, has been removed from his post and the team has been greatly laid off.

Not only that, Gome has made major personnel adjustments in many business sectors. Among them, Zeng Zhining, CEO of Gome Butler after-sales company, was dismissed, and this position was concurrently held by Lin Chao, chairman of Gome; Zhang Bin was appointed CEO of Gome Communication Company.

At present, Gome has not responded to this news.

In June 5438+10, it was reported that the founder of Gome adjusted its organizational structure after the reunification, including adding the post of chairman (Huang Xiuhong). At present, Gome's top management is still unstable. According to the original plan, after adjusting the organizational structure, Gome needs to exert its strength from three aspects: channel, all-category procurement platform and digital channel platform, with the aim of "restoring its original position".

However, Gome is still developing new businesses, including Metauniverse. In June this year, Gome has positioned Metauniverse as the most important strategic direction and is actively recruiting Metauniverse talents. Related projects were partially launched in early July this year. At present, Gome has not made any big moves on the track of the meta-universe, but has just launched a virtual artwork independently developed by Gome's folding platform.

According to sources, Gome's true hAppiness app began to lay off employees, accounting for 60%. Recently, it was reported that the team of Gome's e-commerce platform "True Happiness" had been laid off, and Ding Wei, executive vice president of True Happiness Company, was also dismissed. On August 3, a reporter from Nanduwan Finance and Economics interviewed Gome on the above content, but as of press time, Gome still did not respond.

On July 6, Gome CEO Wang Wei told the reporter of Nanduwan Finance and Economics that Gome is currently iterating and adjusting its business model. In the future, Gome will gradually optimize the store network and enhance the offline store display and interactive experience.

Nandu Wancaishe reporter learned that 202 1 1, the original Gome APP was renamed as "True HAPPiness" app. At that time, Gome told the reporter of Nanduwan Finance and Economics that the launch of the "True Happiness" app meant that Gome fully blew the horn of entertainment social retail, and "True Happiness" was positioned as an entertainment social retail platform.

True happiness application page

The reporter from Nandu Wancai Society combed Gome Retail 202 1 Annual Report and found that it was really happy to mention it many times in the annual report. Gome Retail 202 1 Annual Report shows that the average daily activity of Zhenkaixin platform has risen to 3 million, and the number of SKUs is close to 2 million, further enriching the inventory goods. The number of cooperative enterprises has increased to more than 6,000, with more than 240 million service members. During the reporting period, the transaction volume (GMV) of "True Happiness" APP increased by 65,438+008.4% year-on-year, with monthly active users (MAU) stable at more than 50 million and daily active users (DAU) nearly 654.38+million.

However, this "true happiness", which Gome has placed high hopes on, has recently been exposed to wage arrears and layoffs. Nanduwan Caishe reporter found in the pulse that many netizens certified as Gome employees posted that at the end of July, True Happiness Company had notified 60% of layoffs, involving multiple departments.

The happiest time of Gome is N+ 1. Some netizens said that on Tuesday, August 2nd, the company talked about the N+ 1 redundancy compensation, but the compensation of more than 20,000 yuan needs to be distributed in three batches (this year 10,12). It also said that he resigned today (August 3), and the remaining employees may be merged into Gome after layoffs.

In this regard, some netizens said, "This scene is very familiar, just like the dresser announced layoffs that year." At that time, the dresser of Gome's Internet home improvement platform also compensated N+ 1, which also delayed the payment of compensation. "Dresser" was previously reported to have left the top management, had operational difficulties and owed employees wages. A number of employees said that since April 2022, the dresser has stopped paying all employees' wages and has not paid wages for more than three months.

On July 22nd, Gome replied to the reporter of Nanduwan Finance and Economics, saying that Cui Jian, the founder, chairman and CEO of the company, had indeed left the company, "which led to the adjustment and change of the company's management, leading to its strategic promotion, business development and declining operating income. Limited to a certain level. "

"At present, the wages of employees in the company are indeed affected to a certain extent, and some employees have great emotional fluctuations." Gome also said that the company is assisting the company to actively promote the adjustment and reconstruction of the internal management team, and actively urges the company's management to communicate with employees, "trying to solve employees' difficulties and reissue employees' wages." In addition, Gome has moved the company to Pengrun Building, the headquarters of Gome, to reduce the company's operating costs.

Regarding the follow-up treatment plan of the incident, Gome said that at present, Gome Group, as a major shareholder, is actively taking responsibility to assist the company in dealing with its previous problems. "In the case that the epidemic environment is still full of uncertainty, assist the company to re-formulate a reasonable strategy, expand its business model in multiple dimensions, actively carry out self-help and restore the normal operation of the company."

Prior to this, in May this year, Gome was also reported to have delayed the payment of employee provident fund. At that time, Gome responded to the reporter of Nanduwan Finance and Economics. "Gome is applying for deferred payment of provident fund in response to the relevant policies of the state to help enterprises save enterprises, and is still applying according to the process."

It is worth mentioning that on July 6th, Gome Retail announced that the company had completed the placement of 65.438+96.3 million shares, and raised a net fund of HK$ 776 million. The raised funds are intended to be used in the following aspects: about HK$ 77.646 million or 65,438+00% is used to repay debts; About HK$ 466 million or 60% will be used to expand online and offline dual-platform business; About HK$ 233 million or 30% will be used as general working capital.

At that time, people in the industry thought that this was a signal that Gome was once again preparing to launch offline. However, after this announcement, news of unpaid wages and layoffs broke out on Gome's online platform.