Is Amway legal direct selling in China?

Amway is a legitimate direct selling enterprise.

Amway (China) Commodity Co., Ltd. is not a pyramid scheme, but one of the direct selling enterprises approved by the Ministry of Commerce. In China, direct selling needs to be approved by the Ministry of Commerce and registered with the administrative department for industry and commerce. The list of legitimate enterprises /front/getEnterprises can be found in the direct sales management system of the Ministry of Commerce.

According to the direct selling management system of the Ministry of Commerce, Amway (China) Commodity Co., Ltd. was approved by the Ministry of Commerce for direct selling on June 5438+February 1 2006. At present, there are 34 branches, 2286 direct selling outlets and 449 kinds of direct selling products in 5 categories.

Direct selling is a kind of distribution mode, which is divided into single-level direct selling and multi-level direct selling. Single-level direct selling refers to an enterprise recruiting salesmen and selling products directly to users. Multi-level direct selling is to form a sales team to sell products to users. Direct selling has four characteristics: a clear target customer base; No intermediate links, as few as possible intermediate links; The products actually sold have measurable sales effect; The remuneration of salespeople is determined according to the performance of the products sold.

Amway (China) Commodity Co., Ltd. belongs to multi-level direct selling type.

the State Council

regulation on administration of direct sales

Article 9 An applicant shall submit an application to the competent commercial department of the State Council through the competent commercial department of the province, autonomous region or municipality directly under the Central Government where he is located. The competent commercial authorities of provinces, autonomous regions and municipalities directly under the Central Government shall submit the application documents and materials to the competent commercial authorities of the State Council within 7 days from the date of receipt. The competent department of commerce of the State Council shall, within 90 days from the date of receiving all the application documents and materials, make a decision on approval or disapproval after soliciting the opinions of the administrative department for industry and commerce of the State Council. If approved, the direct selling business license shall be issued by the competent department of commerce of the State Council.

The applicant holds the direct selling business license issued by the competent commercial department of the State Council, and applies to the administrative department for industry and commerce for change registration according to law.

When issuing the direct selling business license, the competent commercial department of the State Council should consider the national security, social interests and the development of the direct selling industry.