Is it easy to do financial education sales?

Financial and educational sales are not easy to do.

1, education and training industry sales belong to consultative selling. Teaching and training belongs to the education service industry, and the product form is intangible, which not only costs students money, but also takes time and costs a lot of money. So the payment will be very cautious. At the same time, customers who come to consult will have diversified needs and high expectations for the future, so course consultants (sales in teaching and training industry) need very professional knowledge to guide them correctly. On the contrary, it is easy to disgust customers, especially high-end customers. But to use professional knowledge, meticulous service, thoughtful display, so that customers can recognize, so as to achieve the transaction (sales success).

2. It will be very difficult to sell different products. Due to the particularity of the education industry, the resources of some institutions are very scarce. For example, some institutions in Huang Zhuang, Haidian have strong teachers. At this time, sales are just a decoration, and even sales are not needed. Not every client can sign up with money, but he has to pass the test and meet the standard before he can enter the school. These are the actual conditions of good institutions. Therefore, in a particularly strong organization, we will find that the sales awareness of course consultants is extremely weak, which is completely different from FMCG. On the contrary, if the teaching quality is poor, no matter how strong the sales consultant is, it will be difficult to sell the course. Over time, people will get lost and enter a vicious circle. However, there are still many institutions in the teaching and training industry that mainly focus on sales.

3. In terms of personal development, the sales in the teaching and training industry are more professional. The sales of the teaching and training industry are well done, and the income may not be higher than other industries. For example, the monthly income of course consultants in general training institutions is 1 10,000 to 20,000, and the income of good consultants in particularly good institutions may be higher. In the past, when I was in charge of immigration business, the annual income of top immigration consultants was several million, but all these required very professional knowledge, such as customers' concern about RMB for foreign exchange, tax planning under the global tax situation, and how to reduce tax costs for family immigrants. But it is undeniable that this kind of professional knowledge does have barriers, but after a long time, your moat has also risen. Compared with high-end standardized fast-moving consumer goods, the gold content of curriculum consultants is much higher. To sum up the above three points, financial education sales are difficult to do.