Business plan of snack bar

Entrepreneurship is a risky business activity. In order to minimize the risk of starting a business, all necessary preparations should be made before starting a business. One of the most important preparation measures is the writing of business plan, because through business plan, you can better understand your business direction, business objectives, project positioning and detailed business plan. Next, I sorted out the business plan of the snack bar. I hope you like this article!

Snack Shop 1 Summary of Business Plan

1. Store name: snack shop.

2. The purpose of the store: to create the most fashionable snacks.

3. Business items of the store: all kinds of sweets, biscuits and local specialty snacks.

Reasons for starting a business:

1. Information College is a boarding school. Many students lived in school for a week. Although these students don't have much pocket money, they spend almost more on snacks than on staple food. However, the snacks in the school supermarket will not be updated for a long time, which leads to a large number of students getting tired of school snacks.

The characteristic of our school is that there are many boarders, and girls are the main group. Their demand for snacks far exceeds the staple food, and after 90, we can't meet the demand for common snacks, so we should need a unique snack that conforms to the trend of campus students.

I. Overview of the Project

"Chao のU Pin" is a snack bar, located in the south campus of Information College. Its purpose is to create the most fashionable snacks.

In order to further understand the development prospect of campus snacks and make effective marketing plans. We designed a questionnaire survey on snacks and conducted a follow-up survey on students on campus. According to the market report, most students tend to eat dried fruits and prunes, accounting for the highest proportion of all consumption, accounting for 34.8%. There are also some students who like cakes and meat snacks (such as mashed potatoes, pine cone Melaleuca cakes, pork breast in sauce and duck neck), accounting for 26. 1% and 28.3% respectively. Moreover, according to the survey, students go to start a business at least once a week, and most people spend between 0 and 5 yuan on average. There are also many students who open commercial streets two or three times a week, and some students spend more than three times a week.

When starting a business, we should also pay attention to marketing strategies. Only marketing methods that attract consumers enough can make the store prosperous. Our store also puts forward various marketing strategies and uses various marketing means to open up the campus snack market.

Second, teamwork and execution.

There are 7 people in my shop, with a clear division of labor, including manager, deputy manager, salesman, buyer, pricing officer and financial officer.

Store manager-conscientious, with strong management and coordination skills.

Deputy store manager-warm-hearted, generous and decent, with good communication skills.

Salesman-lively and bold, with good communication skills.

Buyers-with Taobao account, have a deeper understanding of snacks.

Pricing personnel-better understand the market price of snacks.

Financial officer-more careful and good at arithmetic.

Third, the campus marketing environment analysis

Macro environmental analysis

The Institute of Information is a boarding school. In recent years, people's income level has been continuously improved. At the same time, people pay more attention to the health of diet and love healthy, nutritious, delicious and affordable snacks. These advantages prove that we have a large number of potential consumers, especially young people who live on snacks.

(2) Micro-environment analysis:

Our customers are teachers and students. They pursue healthy, nutritious, affordable, novel and fashionable snacks.

Fourth, product analysis.

(A) product strategy analysis:

Snacks Snacks include candy, cakes, meat, fish, dried fruits, preserved plums and so on. , mainly divided into four categories: candied plums, cakes, meat and local specialty snacks. Most of the food in our store is in bulk, and each product has its own packaging. We will provide free party-specific packaging for all kinds of seasonal foods on specific days.

Specific plan:

1. Launching flagship products every quarter: Besides some popular snacks, our store also launches corresponding foods according to different seasons and festivals. For example, when Christmas comes, we will provide some Christmas food, such as Christmas apples, and we will pack those foods for free. We will count the students' favorite snacks in the first week as the weekly star products and weekly sales champions in the second week of product launch, so as to make better choices for the students. We will launch special holiday products regularly (holidays, etc.). ). In the first quarter, we made corresponding adjustments and changes according to the students' love for snacks, promoted some snacks with unsatisfactory sales, and supplemented some hot snacks in time.

2. Offer preferential services every Friday: Offering preferential policies every Friday can not only make customers enjoy preferential treatment, but also reduce the accumulation of goods.

3. Holiday promotion: During holidays, our store will give some exquisite small gifts to customers who often visit our store.

(2) Distribution and procurement channel strategy:

1. Our store uses online shopping, orders through the portal, takes food from all over the country, and then sells it directly at school. Another feature of our store is that the packaging bags are all paper bags (environmental protection bags) made of newspapers.

2. Purchase channels: Special purchasing personnel regularly explore new products online to ensure that the purchased food is novel, complete and diverse, fully meet the needs of students and ensure the timeliness of food supply.

(3) Analysis of pricing strategy:

As food prices vary, the prices are uneven and are sold on campus, so don't set the prices too high or too low. Therefore, we decided that individual products (such as fluorescent lollipops) would raise some prices appropriately, but the profits earned would never be too much, and we promised to put the interests of our classmates first. For some foods with high purchasing cost (such as shredded squid and dried pork), the price we set will only be higher than 5% ~ 10% of the cost. It is necessary to ensure the customer return rate of the store, and not to make the students have too much economic burden.

(d) Strategic analysis of promotion mix:

Our store provides preferential services such as Friday sales promotion, holiday gifts, buy more and send more. Launch a series of flagship products every week, and put up posters on Chuangye Street to promote these products. Customers who shop in our store on holidays give small gifts.

Verb (abbreviation of verb) financial analysis

1. Financing method: Our store is invested by six like-minded roommates, with an estimated total amount of 2,000 yuan. The school will provide places and public facilities to franchise stores in the form of shares, and make profits in the form of dividends.

2. Start-up cost:

Fixed assets/electronic scales 100 ~ 200 yuan

The estimated publicity expenses/leaflets and advertisements are 50 ~ 150 yuan.

Estimated purchase fee/snacks 1000 yuan.

Other expenses/kraft paper bag (environmental protection bag) 100 yuan

Unforeseen expenses/contingency 1050 yuan

The initial cost totals 2300 ~ 2500 yuan.

3. Operating costs:

Advertising: monthly fixed cost 50; Annual fixed cost 500; (Note: 10 month excludes winter and summer vacations)

Consumables: fixed monthly cost100; The annual fixed cost is1000; (Note: same as above)

Expenditure on public welfare fund: the monthly fixed cost is100; Annual fixed cost 1000: (Description: same as above)

Total: fixed monthly fee of 250; Annual fixed cost is 2500; (Note: Water, electricity and rent are provided by the school)

Risk analysis and avoidance scheme of intransitive verbs

First, the risk of higher costs. The risk of higher cost is mainly the purchase cost. The risk of purchasing cost is mainly related to sales volume. However, at the beginning of our business, because we are not sure whether our customers like this kind of food, our purchasing cost will not be too high. As long as we have good social relations, this problem will be solved. Our purchase channel comes from Taobao. Because many of us have accounts on Taobao, we have certain advantages in purchasing.

Second, the risk of no one buying at the beginning of the business. We will publicize by distributing leaflets in all classes and offices of the school, posting posters in places where school personnel are concentrated, and attract teachers and students to shop as soon as possible through various preferential activities.

Thirdly, if the food tastes bad, there is a risk that it won't be sold, so we decided to promote sales in time, reduce hoarding and inventory. We reduce the risk index by selling at a reduced price, or buying a small gift for one free, or selling at a reduced price during distribution and processing, so as to reduce the retention of goods.

Seven. project evaluation

Based on the above analysis, I think that the entrepreneurial project I choose to open a snack shop not only has the advantages of low investment, low risk, low cost, high profit return rate and broad market prospects, but also allows customers to feel delicious, healthy, nutritious and affordable snacks while maintaining a healthy body. It is a simple and meaningful entrepreneurial project, which is very suitable for those of us who are inexperienced but passionate about entrepreneurship. I believe we can do well!

Business Plan of Snack Bar 2 I. Overview of the Project

At present, there are many kinds of snacks, and the products are constantly updated. They are not only exclusive products for children and middle school students, but also favored by many adults. For college students, snacks are almost indispensable. They can relieve smoking addiction in their leisure time, make friends and classmates have fun at meals, and can also be a good "decompression medicine" for students when they are stressed. Snack shop projects mainly focus on snacks of snack food (specific categories will be explained in the next chapter), with some cigarettes, wine, drinks, tea and simple toys or accessories as auxiliary materials. It can also be paired with snacks eaten as a child, and the selling price is the same as that of a child (this selling point is good, and the focus is on publicity and creating an atmosphere). Mainly retail, supplemented by wholesale. Sales include single sales, wholesale sales and batch weighing sales. The target consumers are young white-collar workers, and students and children are affiliated consumers. Mainly around the store belongs to the consumer-oriented radiation community. Of course, we need to sell online and add some extra services. The plan of online sales will be carried out after the physical store opens and operates normally.

Second, the project background

First, the location of the snack bar is where students can reach out of school. There are many people here, and tourists have no worries.

Second: At present, there are no other regular snack sales points at the school gate except the bagged snacks with limited tastes in the supermarket. Running a regular and distinctive snack bar here just meets the requirements of the majority of students.

Third, our main product is dried nuts, which are easy to preserve, so we don't have to worry about going bad if we can't sell them in a short time.

Fourth, the cost of investing in small-scale snack shops is low.

Read the limited membership privileges and enjoy the 7-member privileges immediately.

Fifth, there is no similar snack bar nearby, so the competition among peers is relatively small.

Three. Description of main work items before opening.

1. Budget all expenses.

2. Apply for food license, business license of individual industrial and commercial households, tax registration certificate, go through relevant formalities and sign relevant contracts.

3. Randomly distribute questionnaires to classmates to find out their tastes and collect suggestions.

4. Visit similar stores, learn about all kinds of sales, passenger flow and compare prices.

5. Inquire about the source of goods and shop around to ensure the quality pass and the price is reasonable.

6. Formulate relevant preferential policies, conform to the trend, and eat more snacks with low calories and multiple flavors.

7. Do a good job in store decoration and reasonably arrange the equipment in the store.

8. Organize recruitment according to the actual situation of the store.

9.* * * Discuss the purchase quantity and variety of the first batch of goods.

10. Plan the form and method of the opening ceremony in advance.

Fourth, pre-selection of commodity varieties

According to the requirements of the project, the products sold are mainly snack foods, supplemented by tea, cigarettes, wine and other things.

From the perspective of commodity packaging, it can be roughly divided into packaging, bottled and bulk commodities. Here, the goods for sale are roughly classified according to the packaging and category of the goods.

1. Packaging and bottling:

1. Leisure food: candy, preserved fruit, candied fruit, roasted seeds and nuts, cooked food and puffed food.

2. Hungry food: biscuits, cakes and instant noodles.

Bulk: Dried bean curd, candied fruit, roasted seeds and nuts, meat products, biscuits, cakes, nuts, preserved fruits and sweets.

Verb (abbreviation for verb) work budget and total cost budget

Cost analysis: Initial investment cost: 46,000 yuan.

1) water and electricity rent: 1.5 million yuan.

2) Decoration cost: 6,000 yuan.

3) Shop equipment: 6,000 yuan

4) Initial purchase: 1 1,000 yuan.

5) Employee salary: 8,000 yuan/year

6) Fees for relevant certificates: 500 yuan.

7) Publicity expenses: 500 yuan.

8) Working capital: 65,438+0,000 yuan.

Total: 56,000 yuan

6. Possible backup measures for pre-opening work.

Backup measure 1: there may be a shortage of staff during weekend holidays and peak sales season. Consider recruiting part-time students and paying them by the hour.

Backup measure 2: Buy seasonal snacks according to the actual situation (such as consumers' tastes changing with the seasons).

Backup measure 3: in the off-season, the shelf life of the product should be long enough to be returned. Backup measure 4: When some products are not well sold, reconsider the proportion of procurement, sales and inventory and make appropriate adjustments.

Seven. comprehensive analysis (of sth)

superiority

1, the product has characteristics;

2. Greater demand provides us with more room for development;

3. The location is close to the target consumer group, and the tourist source is stable;

4. In marketing, we will adhere to the principle of "best quality";

5. The internal organization and coordination of our store are simple and easy to operate and manage;

6, the purchase channel is simple (mainly from Taobao fixed stores).

Disadvantaged

1, which is not well-known and has not yet formed a huge consumer group;

2, small scale, long-term operation can produce benefits.

threaten

1, if the operating profit is high, it will attract other businesses to invest in this field and intensify competition;

2. The number of target consumers is less than expected, which directly leads to profit reduction or even loss;

3. Nearby competitors have high prestige among consumers, which makes the competition more difficult.

Business Plan of Snack Shop Chapter III Business Plan

catalogue

A, enterprise profile (3)

Second, the personal situation of the author of the business plan (3)

Third, the market evaluation (4)

Fourth, the marketing plan (5)

Verb (abbreviation of verb) Organizational structure of enterprises (7)

VI. Fixed assets (for sale)

Seven, liquidity (monthly) levy

Eight, sales forecast (1February) ⑽

Nine, sales and cost plan ⑾

X. cash flow plan

I. General situation of the enterprise

Basic information of the enterprise to be established

Products and services: snacks, nuts, drinks, water, specialty snacks, online procurement and sales. Reason for choice: according to our current geographical location, it is located around the campus, there are no specialty stores around, and there are enough consumers. We sell snacks, so we have selling points all year round. We personally have marketing experience, plans and ideas.

Main business scope: contemporary college students, campus students, faculty, and surrounding residents.

Development prospect: It meets the needs of contemporary college students, post-80s and post-90s consumers and social development.

Objectives: Short-term development goals ......................................................................................................................................................................

Long-term development goals ... After we achieve short-term goals, the enterprise will be profitable. We will expand the scale of the enterprise, expand the store, increase products and personnel, make the store environment elegant and comfortable, and plan to open more branches in the university town to monopolize the snack market in the university town with our service and quality.

Enterprise purpose: to serve the people and pursue their own interests (convenience, speed, preferential treatment, service and profit).

Enterprise type:

□ Manufacturing □ Retail □ Wholesale □? Service-Agriculture-Emerging Industries-Traditional Industries-Others

Second, the personal situation of the author of the business plan

Previous relevant experience (including time)

I have rich practical experience in many things.

Many practical methods in this field.

Third, the market evaluation

Description of target customers and potential customers: target customers: college students, teachers, leaders, employees and surrounding residents. We are mainly students at school, because we are just around the campus and there are a large number of consumers. There are quite right people living at the school gate, and there are bus stops. These are the potential customers of our customers: other campus people around Jiangning District, the staff of surrounding factories, friends of school students, etc. There are also pedestrians coming and going, and some customers on the Internet, all of which have potential opportunities.

Market capacity or expected market share of the enterprise:

Market capacity or estimated market share of the enterprise: the estimated market share is 30%-40%.

Trends and prospects of market capacity;

With the improvement of people's living standards, people gradually shift from the original material civilization needs to spiritual civilization needs, and from solving the problem of food and clothing to paying attention to food health and diversification of tastes. Snack bars have diverse tastes, easy prices, high safety factor, keeping pace with the times and great market potential. At present, there are four small supermarkets inside and outside the school, and there are many competitors around, but we intend to have advantages in characteristics, prices and services. And cooperate with school organizations and college students' startups. Because I worked as an intern in a startup company in the early stage, there are many partners on the road to entrepreneurship, such as friends in coffee shops. Providing snacks in their stores will also bring more benefits to their stores (for example, we can also buy tickets for trains, planes and buses on holidays, buy gifts on holidays, provide door-to-door service at ordinary times, and make good contact with surrounding entertainment facilities, make some attractive offers and publicize them on the desktop of Internet cafes).

Prospect: We expect about 500 customers every day, and the average consumption level is around 5-50 yuan. I think we have a certain development prospect and can spread our snacks to more people.

SWOT analysis:

Advantages:

1. We have some sales experience.

2. At school, we take part in entrepreneurship training.

3. Our entrepreneurial team has the same goal, high level of knowledge and unity.

We know the needs of our customers very well.

We have many kinds of services.

Business Plan of Snack Shop 4 There are many imported snack shops on the market, such as "Big and Small Love to Eat", "Japanese Boat" and "Taste Bud Story" with fresh names, which have appeared around some large shopping malls and universities. However, it is understood that these imported snack shops, which claim to have a profit of 40%, have a lot of business risks hidden behind them.

The target customers are children and young women.

In many imported snack shops, most snack shops take a comprehensive attack route, operating hundreds of varieties, including chocolate, candy, preserves and so on. , dazzling. Snacks Snacks are good at being delicious and interesting. Some high-priced candy or biscuits are packed in exquisite small jars with different shapes, such as keys, elephants, sunshine dolls, etc ... After the candy is eaten, the small jars can also be used as piggy banks, and some of them can be put into music. In addition, there are some exotic varieties, such as chocolate that looks like a pack of cigarettes, and cola with collectible value.

The dazzling array of candy in the store is expensive: bulk lollipops are generally 2~3 yuan/root, which is more expensive than 0.5 yuan in the supermarket; Canned biscuits and candy are generally tens of dollars a can; There is a kind of bulk preserved fruit, the price is as high as 140 yuan/kg.

It is observed that young women are the most common people shopping in stores, followed by children accompanied by their parents. A lady took out more than 50 yuan and bought a bunch of colorful and lovely rainbow candy, cotton candy and chocolate in one breath. She said: "I usually like to eat snacks. Seeing these lovely shapes, I can't help but buy them. "

In an imported snack shop, a young man who bought imported chocolate said that he didn't eat snacks at ordinary times. He bought chocolate for his girlfriend.

According to the clerk, most of the imported snacks come from the United States, Japan, South Korea and other places. In order to meet the needs of different customers, the store also operates domestic candy.

Generally speaking, drinks are American goods, and Japanese goods are the most "spicy"; Biscuits, sweets and chocolates are favored by Japanese and Korean goods; Southeast Asian countries take "local products" as their main brands, mainly coffee, tea or other local snacks.

The way of management is to talk about both packaging and taste.

If you want to run an imported snack shop well, the secret is to pay attention to both the taste and packaging of snacks.

According to the business director of an imported snack shop, there are many things to pay attention to when running an imported snack shop. First, pay attention to the taste of snacks. Usually, we should communicate with customers more, understand the tastes of local consumers, and constantly adjust; It takes more effort to purchase goods from the taste, and the goods are not many but fine. It is necessary to launch as many new products with market potential as possible, and respond to consumers' love for new psychology and demand changes with product changes.

Second, the location of the store is very important. In order to ensure the number of tourists, shops should choose lots with many people and young people, such as busy business districts, around schools and near cinemas with large passenger flow.

Third, consumers now pay great attention to food hygiene, so shops must be neat and clean. Candies and dried fruits should be packed in simple transparent packages, so that guests can clearly see the real face of food, including its freshness and color.

Fourth, pay attention to the placement of goods. High-end food can be put on the top shelf. This kind of food is aimed at white-collar workers who pay attention to brands, and your essence is not expensive; The mid-range price is placed in the middle of the shelf, which is convenient for ordinary consumers to choose; At the bottom of the shelf, children's favorite snacks such as lollipops and wave candy can be placed.

Fifth, food packaging should have its own style, and at the same time, the preferences of different consumer groups should be considered. Exquisite packaging can increase the added value of food and make food more valuable, thus attracting more young people with certain spending power. Now many young white-collar workers come for exquisite packaging, even if they spend more money, they won't care.

Finally, we should know how to use holidays to expand market share. Although there is no seasonal difference in the consumption of snacks, the peak sales periods are relatively concentrated, such as Spring Festival, May Day, National Day and usual weekends. Candies such as chocolate have obvious seasonality, and their sales are low in summer, but when they enter the cool season, their sales will increase rapidly. Every year around Valentine's Day, the sales of chocolate and candy will be multiplied several times.

It is more cost-effective to open a shop and choose to join.

According to reports, most snacks imported by snack shops are imported from abroad, and they have to go through layers of examination and approval and heavy inspection before they can be put on the shelves in China. At present, there are relatively few domestic companies that represent foreign food, and generally only large food companies can supply it. Therefore, it is best for start-up stores to choose franchise stores, which can reduce concerns about purchase channels and business models and avoid many detours.

Most of the imported snack shops take the form of joining, and most of them purchase goods from the agent importers in Guangzhou. Insiders reminded that if you choose to join, you must have sufficient funds in the early stage. Generally speaking, it takes at least 7~ 10 months to run an imported snack shop. An imported snack shop of more than 20 square meters needs about 654.38+10,000 yuan of start-up expenses, of which the initial purchase fee, decoration fee, shelf and cashier cost about 40,000-50,000 yuan. In addition, the transfer fee and rent of the store also need about 50-60 thousand yuan.

Risk tips the hidden risks behind high profits.

Although some food companies that attract others to join claim that the profit of imported snack shops is 40% and the development momentum is good, they still find many minor problems. In a snack bar, I saw that half of the candy in the store was sold at a 60% discount. I picked up the candy and looked at it carefully. I found that many of them are nearing the expiration date. Some sweets have softened because of the hot weather.

According to an industry insider, although the profit margin of imported food is large from the outside, the risk of investing in such imported snack shops is not small.

First of all, although the price of imported snacks is higher than that of domestic products, the profit margin is not as big as expected. In order to ensure tourists, the location of the store should be in downtown or busy areas, and the rental investment of the store should be higher than that of ordinary stores.

Secondly, because the imported snack shops are still in their infancy, they are facing the competition from supermarkets. There are generally large supermarkets in prosperous areas, and many supermarkets have begun to set up monopoly areas for imported food. As a result, the competition is relatively large, and it is difficult for imported snack shops to form a stable consumer group.

Thirdly, in order to ensure the supply of goods and reduce costs, imported snack shops often purchase goods in batches, but some imported foods take one or two months from production to the last shelf, and sometimes they have to walk on the road for half a year. Coupled with hot flashes and other reasons, the cost of hoarding goods has greatly increased. Moreover, once snacks are not to customers' taste, sales will not go up and business will be difficult to maintain.

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