Post analysis of enterprise new media operation specialist

Even the new media and the new media operation specialist do not have a clear definition. However, the market demand points out the direction for the good development prospect of this position. The new media operation specialist is mainly responsible for the operation of new media projects and the construction of new media teams. He should be in charge of the planning, operation and promotion of new corporate media such as APP, official Weibo and WeChat platform, and track and evaluate the implementation effect of new media marketing plan in time, expand new media partners and maintain customer relationship. The times require that the enterprise new media operation specialist actually refers to the media that provides personalized content to the public at the same time. Compared with traditional media, new media innovatively uses digital technology to provide users with information and entertainment communication forms and media forms through network channels and terminals such as computers and mobile phones. Including mobile media, IPTV and so on, to Weibo, everyone, even WeChat, Douban and so on. New media operation refers to operating on the platform of new media and marketing in this way. The battle between fans of Sina Weibo, the battle between Tencent and 360, and the duel between Didi and Kuai all make people feel the fierce competition of new media platforms. A large number of companies are vying for and hoping to occupy a place in the field of new media. Therefore, a professional new media operation team is very important for an enterprise. As a result, the enterprise new media operation specialist came into being. Of course, being a new media depends not on luck, but on methods and skills. Since Ministry of Human Resources and Social Security released the new job of Internet marketer in 2020, new media personnel have also added an official title. As one of the four types of network marketers, the knowledge of new media-related skills and methods is included in network marketers. The work of the enterprise new media operation specialist is 1) the promotion of online media information, including the release and dissemination of enterprise news events and industry-related information; 2) Develop and maintain an independent online media platform, and operate official website, Weibo and WeChat to ensure popularity; 3) According to the superior policy, creatively carry out activities in Weibo and WeChat; 4) According to the company's brand strategy, combined with the respective characteristics of website, Weibo and WeChat, find topics that can cause communication and fan interaction, including joint promotion of other official new media. 5) Communicate and cooperate with other departments of the company, collect and summarize fans' feedback opinions and criticisms and suggestions, and feed them back to the heads of relevant departments in time to understand and tap fans' needs, master the latest information of the industry and provide high-quality content. 6) Regularly collect and sort out the operation data and feed it back to the heads of relevant departments. The quality requirements of enterprise new media operation specialists are 1) love the Internet and be familiar with various Web2.0 product applications; Have a strong interest in or deep understanding of Weibo, SNS, blogs, forums and other products, and be good at grasping the needs of users at all levels. 2) Bachelor degree or above. 3) Strong insight and innovation ability, certain sensitivity, and good at grasping the best release opportunity. 4) Pay attention to teamwork; Good at communication, creative and service-oriented. 5) Good data analysis ability, language expression ability and cross-team cooperation ability. 6) Hard-working and willing to work, able to work under great pressure and finish the work assigned by superiors on time. 7) Strong planning, analytical skills and innovative consciousness, sensitive to the operation of products and data, and clear and organized thinking. 8) Have good professional quality and professionalism. The development prospect of enterprise new media operation specialist comes into being with the birth of a series of mass media such as Internet. With the progress of Internet technology, mass media has further "forcibly" entered our lives, and we have seen more and more such job vacancies. The main target of recruitment is our fledgling college students. According to incomplete statistics, only from 2065438 to February 2004, the recruitment websites published more than 3,000 pieces of recruitment information for new media operation specialists, with an average of more than 100 pieces of recruitment information published online every day. A large number of vacancies allow more talents to join the portal (new media) to operate this position.