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Where to start a business?
Friend, it's good for young people to start a business, but I'm not in favor of starting a business right after graduation. I think it's best to work for two or three years, really know the society, and accumulate experience and contacts before you can start a business. Otherwise, why do you start a business? Only a cavity of blood? That's not enough. Starting a business is a comprehensive job. For example, you think that you are talented in design, your works are praised by everyone, and you think that you have strengths in starting a business. But have you ever thought that your design needs to be promoted and explained to customers? After you sell the design, you need to collect money, keep accounts, pay taxes and need financial knowledge. As an entrepreneur, at first, you didn't have the money to ask these people to help you. Therefore, starting a business is a comprehensive job. You need to accumulate experience and contacts. You can start a business only when you are mature, otherwise you just send money to the society, and the probability of failure is too high. There is no myth in this society. Now, the media all use Ma Yun's entrepreneurship to inspire everyone, but who cares that Ma Yun started his business six times after working for ten years, and finally succeeded?
In addition, you asked, "What are the good projects to start a business? Venture capital project! " I can understand your question as "what can make money and how can I make money?" Did you say someone answered you? I'm here to tell you the purpose of the project, all of which are advertisements for you to join. They only recommend projects to you because they earn your money. Everyone is hiding the projects that really make money. Who wants to tell others? In addition, the requirements of each project are different. Even if the kind person tells you a good project, it is not always necessary for you to find the project yourself. Look at the well-known successful people now. Which project was not created by yourself? If everyone can make a fortune by learning from others, won't all the people in the country make a fortune?
I'll teach you how to find a good project, which belongs to you. First of all, don't follow the trend. In the past few years, it was said that stock trading was profitable, and countless people joined in. As a result, who finally made money? How many of the crops that started the craze, the retail investors who really invested, made a profit? Now it's said that investing in real estate makes money, and countless people are involved in real estate speculation. Did you make money? It seems that house prices are rising every day, but as long as you don't sell them and hold them in cash, you can't say that you made money. It's unclear who made it in the end. Ten years ago, Japan was just like China, and the result was a big crash, and only real estate developers made money.
So you must find your own project, so that there is hope for starting a business, otherwise it's just a disguised job. There are rules of the game in business society, that is, capital, project and team. You must have two of these three to start a business and be successful. So new entrepreneurs are generally short of funds and there are people, so it is very important to find a project. Entrepreneurs can start with the resources around them and collect your friends and relatives, your parents' friends and relatives in an all-round way to see who has good products and products that are lacking in the market. But if you want to do business, you should buy low and sell high. But if this product belongs to your relatives and friends, or your parents' relatives and friends, then you can get a low price with a small amount of purchase. If you have this resource, your business will be half successful.
There are also some friends who really don't have product resources around, but they really want to start a business. That's what I did in those years. So, such friends should observe more and see what your own city lacks, and those places are rich. If you can't take the route of buying low and selling high, you can take the route of taking rare things as precious ones and bring back what your city lacks for sale. Even if the purchase price is not cheap, you can still make money. When I first started my business, I saw a doll with light energy shaking its head in Shanghai (now it is all over the street). Only Shanghai had it, but Guangzhou didn't have it at that time. Later, I found the product in Jiangsu and Zhejiang and took it back to Chengdu for sale. At that time, only Japanese department store Ito Yanghuatang sold it in Chengdu, and the price was 13 yuan. We sold 68 yuan compared with him, but the purchase price was only a dozen dollars. In the first three months, many customers saw it in shopping malls and got to know it. It's not that we are too heartless and profiteering, but that this product has this market value, which everyone thinks is worth it, and there is no other place to sell it. If it is a necessity of life, deliberately raising the price, everyone can't live without buying it. If you raise the price, everyone has to buy it. That's called "black heart". We are a plaything. If you think it is worth it, you can buy it. If it is not worth it, you don't have to buy it. Then your product is rare, and it is worth it ~! Just like antiques, a broken jar, but rare, is valuable.
So, if a friend wants to start a business, either you have a good product supply channel or you find a scarce product market, otherwise, what can you compete with the market? Some friends can come up with some good ideas to make money through services, without relying on actual products, but in China, where intellectual property protection is still incomplete, if you don't have products, just services, it is too easy to be copied. For example, there are some interesting services now:
1. Accompanying scolding. As long as you pay the money, you can give the other person a good scolding on the Internet to relieve your pressure. When the other person receives the money, he should also cooperate with you and dress up as the person you want to scold. This project looks easy to do, and it has a little market, because everyone sometimes gets angry and dares not send it. So if you really do this project, your popularity is not high at first, and you certainly can't make money. If you get high reputation through publicity and word of mouth, more people will naturally make money, but more people will follow suit. Moreover, because of its simplicity and small investment, hundreds more people may do the business of accompanying scolding overnight.
2. lattice shop, which is very popular in lattice shop now, seems to be a good project. Just find a shop, make a good grid, and let others supply the goods. Not only do you collect the grid rent, but you also get a commission when you sell the goods. You don't have to bear the goods that you can't sell, and you don't worry about sales. How nice it is! Actually? If it's so good, the whole country will open lattice shop. I was in Shanghai five years ago, when lattice shop was born, mainly in No.8 Bridge. All of them were students from the Academy of Fine Arts. They made designs and works, wanted to sell them, and there was no place, so lattice shop was born. At that time, lattice shop's business was really good, mainly because the products were original and rare, and it was often the only one in the world. Fans and artists often patronized it. Because the products were rare, the prices of the products were not set according to Chen Ben. I have seen dozens of dollars. So what is lattice shop like now? The products are rented from the wholesale market, and the sales staff in lattice shop are not familiar with the goods because of no pressure, and the sales are often not enthusiastic, and the things in the grids are common. After the products are sold, if there are quality problems, the store is not responsible. If the people who just rented the grids didn't rent them at that time, then the customer's quality assurance problem can't be solved. Therefore, lattice shop is now selling some cheap gadgets. In this way, there is nothing to be earned by people who rent lattices, and the profits of people who open lattice shop are also less. The popularity of lattice shop has declined, and its attractiveness has weakened. In addition, it is easy to open a shop and there are many imitators, so this market will be finished.
3. Taobao. Now, countless people want to open a shop online to do business. They think that as long as they open a shop, they only need to put the product pictures on it, and they don't need to buy too many goods. Customers buy it, pay for it, and then ship it. This is a good idea, but because the threshold is too low, it is too easy to open an online shop. At present, there are millions of people selling shops on Taobao alone. If you are not outstanding, why do you stand out? Moreover, coupled with the contraction engine provided by the online shopping platform, customers generally find stronger sellers through search engines, and there are countless Taobao shopkeepers who have no business for a month or two. Taobao merchants who have made money make themselves more famous and attract more consumers by paying high advertising fees to Taobao. In this way, new Taobao entrepreneurs will have no future. You can go to Baidu to search for "Taobao reputation" and see what the place is like now.
To sum up, starting a business is not a simple matter. It requires your all-round ability and tough personality. I admire Ma Yun very much. He said that most entrepreneurs died not in the middle of the night, but at dawn. As long as you persist, the sun will shine, but this time is also the most difficult time and the easiest time to give up. However, my understanding is not that you must persist in doing the same project, but you must persist in starting a business. The project can be changed, but the determination to start a business cannot be moved. Entrepreneurship is hard. This kind of hardship is not only physical, but also psychological, family members don't understand, partners betray, and are tortured by social reality ... but every time you survive, you are stronger, and you are one step closer to success. Those predecessors who succeeded in starting a business came step by step. When we see the aura of their success, we should also be aware of the hardships behind them. Ma Yun said that entrepreneurs should learn to warm their right hands with their left backs. Because entrepreneurship is suffering, success in entrepreneurship is happiness.
So if you want to start a business now, you should seriously consider it. Don't be easily moved by the propaganda of TV media, the reports of online stories and the advertisements of affiliated institutions. When you really start, all the aura and fantasies will disappear. What awaits you is a long road full of thorns.
after reading my article above, some friends are probably scared by me, and some friends ask, since "starting a business", which is praised by the media on weekdays, is so scary as you said, why do you still insist on starting a business? Hehe, I didn't specifically come to scare everyone not to start a business. On the contrary, what I said above was officially to encourage everyone. I want to let everyone see the truth of starting a business, so that everyone can be prepared, come prepared, and start a truly successful business, and take this road to change their destiny, and do it well. Don't go on the road in a daze and die in a daze.
I have recently expressed my views on entrepreneurial projects, but more importantly, when there is no project, we should choose it carefully. Once we are 8% sure, we must dare to fight, and we will not be able to do it without hesitation or timidity. Entrepreneurship is also flexible, and many unexpected things will happen. You should be ready to meet the challenge at any time, and you should firmly believe that you can overcome the problem. Don't give up easily when you encounter difficulties. You should always brainwash yourself and believe that people can conquer nature. The real winner should not only have the above qualities, but also have a keen sense of smell, be good at discovering business opportunities and grasping business opportunities. But one thing is certain, that is, if you don't start a business and step into this business circle, you will never meet business opportunities.
I'm still on the road to starting a business, and my future is still uncertain, but my heart is still firm, and I will continue ... Come on!
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