What brand is g gxg?

Clothing GXG is a clothing brand, China brand. Brand owner: Ningbo Zhongzhe Mu Shang Holding Co., Ltd.

GXG was founded in 2007. It owns: gxg Fashion Men's Wear, GXG Jeans Fashion Men's Wear, gxg.kids Fashion Children's Wear, Yatlas Light Life Sports, 2XU Australian Professional Sports Brand. At the same time set foot in shoes, underwear and other categories. Mainly engaged in GXG, gxg.jeans, gxg.kids, Yatlas and AND. G five self-owned brand series, including GXG footwear men's shoes, GXG underwear men's underwear, MOVBAIN women's underwear and Aiduo women's underwear.

The brand has become a strategic partner of department stores and shopping center systems. Its brand stores cover 32 provinces, municipalities and autonomous regions in China, with a total of more than 2,000 stores. In 2065,438+07, the total brand sales reached10.5 billion.

In 2007, GXG integrated French design style into the market. The symbol of GXG is the letter combination in the English word go-getter mix glitterati, that is, "a fashion group determined to win". Fashion radian "G" and ingenious line "X" symbolize its unique style of simplicity and elegance.

Extended data:

Development history

On March 2007 12, GXG men's wear operation team was established, which was managed by a group of young people with an average age of less than 29. The first store opened in August. By the end of 2007, the retail sales of six stores exceeded 2.83 million.

2015,65438+1October 20th, Atlas flagship store opened. Brand micro-members started and realized O2O interoperability, opened the national "cloud warehouse" and realized the national direct cargo transfer system; Cooperate with 300 cinemas in 28 cities across the country; Video and large-scale cover cooperation with the main creative staff of the box office movie "Old Six"; There are 1 1 12 stores in China.

In 20 16, the total sales performance exceeded 8 billion, GXG double eleven sales exceeded 274 million, and GXG single brand won the first place in men's wear category. ; GXG Double Eleven Integrated Marketing "G Shixingle" won the Golden Mai Award for Men's Wear "Gold Award".

20 17 joined hands with "speed and passion 8" to combine AR technology with ready-made clothes by using black technology. By purchasing speed and passion for copyright, combining high technology with clothing, and applying 3D image interactive technology to clothing, the concept of GXG digital platform, that is, online retail platform driven by big data, was put forward, and it began to undertake online operation and promotion business of various brands.

From 2065438 to May 2008, it was selected as one of the top 100 brands in Ningbo. In June, Pepsi × gxg jeans series was officially launched. This series is inspired by PepsiCo's iconic red, white and blue colors and PepsiCo-related graphic elements.

Baidu encyclopedia -GXG