What is a small bottle of Langjiu?

On September 22nd, the launch conference of Shunpinlang 20 19 was held in Chongqing, and the Chongqing version of Shunpinlang was listed.

At the scene, Mei Gang, deputy general manager of Langjiu Co., Ltd. and general manager of the sales company, Xie Huamin, member of the party group of Chongqing Federation of Industry and Commerce, Iris Lin, a famous comedian in Chongqing, and hundreds of Langjiu dealers, core customers and media friends came to witness the wonderful release of Shunpinlang.

"The flowers are rich, harmonious and fragrant, suitable for people."

The flowers are rich, and the high values complement each other, which means wealth and beauty; Hexiang not only describes the harmonious and fragrant taste of thick sauce, but also injects fresh blood into the light bottle category with the wonderful implication that harmony is precious and harmony is beautiful.

As a light bottle of big wine, Shunpinlang's consumption scene is more close to the people and the consumer groups are more extensive. This time, Shunpinlang was heavily listed in Chongqing, and it was scientifically matched with the national popular small bottle of liquor Xiaolang. * * * Enjoy the terminal runway of Xiaolang Liquor and add light and heat to the Chongqing market of Xiaolang Liquor Division.

Mei Gang said that the unique flavor and pricing of Shunpinlang, together with the product matrix of "small bottle+large bottle" of Xiao Lang wine, are inevitable for Shunpinlang to be listed in Chongqing.

It is understood that following the activities in Chongqing, up to now, the listing activities in Changsha, Liling, Suining, Xiangtan, Hengyang, Zhuzhou, Chengdu, Nanchang and Nanning have also started or are ready to start.

At present, the liquor market is booming, and in line with the market trend, light bottle liquor is upgraded to big brands, core producing areas and high-quality products. Shunpinlang relies on the powerful brand of Langjiu, has the advantage of famous wine, and grafts the channel model of real estate wine to become the most popular and high-quality famous wine.

Like Xiao Langjiu, it is the key item of Langjiu, with three flowers in one tree. Shunpinlang also has two advantages, which come from the maotai and strong aroma of Langjiu.

As we all know, the Maotai-flavor liquor body of Langjiu is produced in Erlang Town on the Chishui River, the gold producing area of high-quality Maotai-flavor liquor in China, and the Luzhou-flavor liquor body is produced in Luzhou, Sichuan, the birthplace of Luzhou-flavor liquor in China. Strong production capacity and energy storage are the solid guarantee for the quality of Shunpinlang.

At the same time, Langjiu has persisted in innovative research and development for many years, and won a special patent award in Sichuan Province for its unique production technology-"Production method of Luzhou-flavor liquor with thick sauce", which was recognized as "representative of Luzhou-flavor liquor in China" by China Liquor Industry Association, making its Luzhou-flavor liquor unique, and was awarded the "China Liquor Body Design Award" by China Food Industry Association.

And with the general trend of consumption upgrading, the market of big and light bottles has developed rapidly, and the market stock has reached 1000 billion yuan. This time, the upgrade of Shunpin Lang Huanxin also reflects the strategic layout of Xiao Lang Liquor Division, which has been quietly adjusted to focus on Xiao Lang Liquor.