Shanghai Jiashijia's Life Experience

Ding Zuohong, 47, was born in a peasant family in northern Jiangsu.

/kloc-after graduating from high school at the age of 0/9, he left his hometown Rugao with 5 Zhang Mao yuan tickets and half a set of woodworking tools and came to work in Changzhou.

I haven't been to college for more than 20 years, and I haven't sat in an office, from an apprentice to a carpenter to Master Ding, and now to Chairman Ding.

1988, ding zuohong established yuexing wood factory with an original capital of 3,000 yuan and seven people including two younger brothers.

He made a fortune on polyester furniture, and his assets increased by 4000 times in six years, reaching120 thousand yuan; 1995 began to produce solid wood furniture and aimed at the hotel furniture market.

In a year's time, the furniture of Yuexing Hotel occupies half of the furniture of five-star hotels in China with high quality and low price.

Since 2003, Ding Zuohong has been involved in politics, and has served as a member of CPPCC in Putuo District of Shanghai, a representative of Changzhou City and a member of CPPCC in Jiangsu Province.

In 2007, Ding Zuohong was elected as the representative of Shanghai, and in the same year, he was elected as the executive committee of the All-China Federation of Industry and Commerce.

Last year, he was elected as the president of the third Council of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce.

At the end of 2003, Yuexing bought the land where the Global Center was located, which caused a sensation for a while. However, the land has been idle for many years and has been questioned by all parties. Until May 2009 10, Fujian Geology and Mineral Construction Group Company, which undertakes the pile foundation project of the Global Center, held a groundbreaking ceremony at the construction site.

Adjectives such as "No.1 in Asia" and "No.4 in the world" make the groundbreaking ceremony quite eye-catching. However, Ding Zuohong was very "low-key" and did not attend the groundbreaking ceremony that day. Only Shen Jianchun, deputy director of the investment center of Yuexing Home Furnishing Group, and Yu, deputy general manager of Shanghai Yuexing Global Business Center Development Company, were present. The official homepage of Yuexing Group did not mention the groundbreaking ceremony at all.

Achievements and honors

Ding Zuohong led Yuexing Group to break through the region and seize the development highland.

Following the success of Nanjing Yuexing International Home Plaza of 80,000 square meters, Shanghai Yuexing Home Plaza of 65,438+10,000 square meters appeared.

Then the Changzhou Yuexing International Home Plaza with a total design area of 400,000 square meters and a phase of 80,000 square meters opened.

Become the first choice for home consumption in the Yangtze River Delta region.

In 2007, Ding Zuohong ranked 397th on the Hurun Report with 2 billion assets.

1994 the first national furniture exhibition ordering meeting, Yuexing won 8 awards in one fell swoop.

1994 March into "China's first business district" nanjing xinjiekou.

In 2000, as the only furniture enterprise in China, it participated in the world's largest furniture exhibition-American Gaodian International Furniture Exhibition, and set up a perennial booth, which attracted worldwide attention.

In 2003, we successfully acquired Yimei Yichu and established a production base in Shanghai.

To lay a solid foundation for expanding reproduction and overseas business.

In 2003, it won the Shanghai Putuo District 130 plot successfully, and determined the planning blueprint of the Moon Expo Center, which is the first in Asia and the fourth in the world.

In 2008, the Chamber of Commerce of Furniture Decoration Industry of the All-China Federation of Industry and Commerce rated Yuexing Group as "Top Ten Commercial Brands", "Top Ten Chain Brands" and "Most Socially Responsible Enterprise" in the overall evaluation list of China's home furnishing industry in 2007-2008. In 2008, President Ding Zuohong was named "Elite" in the comprehensive evaluation list of China household industry in 2007-2008.

In 2008, President Ding Zuohong was elected as the president of the third Council of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce.

Ding Zuohong has won many honorary titles such as Top Ten Outstanding Young Entrepreneurs in Jiangsu Province, Model Workers in Jiangsu Province and Model Workers in Shanghai. He is also a member of Jiangsu Provincial Political Consultative Conference, a member of Shanghai Putuo District Political Consultative Conference, a representative of Changzhou, a director of China Glory Promotion Association, a director of china charity federation, an executive director of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce, and a representative of Changzhou. In 2004, the enterprise was rated as "National Advanced Private Enterprise in Employment and Social Security" by the All-China Federation of Industry and Commerce and the Ministry of Labor and Social Security, and Ding Zuohong was also rated as "Shanghai Private Entrepreneur Caring for Employees" this year.

Overview of Yuexing Group

Well-known enterprises in China furniture industry

Famous brand enterprises in China

Chinese well-known trademark

The most influential wealth enterprise in China.

Top 500 Private Enterprises in China

Yuexing Group was established in 1988. Driven by the economic tide of reform and opening up, it has developed into a large-scale group with diversified business, including commercial real estate, commercial chain, capital investment and home furnishing industry. , with business in 38 countries and regions around the world and more than 6,000 employees.

In the past 20 years, Yuexing Group has seized the opportunity of reform and insisted on independent innovation, forming a development pattern of industrial globalization, commercial chain, diversified investment and brand internationalization. There are many modern furniture bases in Jiading, Shanghai and Changzhou, Jiangsu, and more than a dozen large chain home plazas in Shanghai, Jiangsu, Northeast and Northwest, with a total business area of over 2 million.

Yuexing Group has always adhered to the principle of paying equal attention to speed and quality. Over the past 20 years, through the unremitting efforts and pursuit of Yuexing people, Yuexing Group has become one of the top 500 private enterprises in China and the largest 1000 enterprise groups in China.

Yuexing is the first enterprise in China furniture industry to win the title of "China Famous Brand Product"; In 2007, the main trademark of Yuexing Group was recognized as "China Well-known Trademark", ranking first in the home furnishing industry in China.

In 2008, the second and third expansion projects of Changzhou Yuexing International Mall with a total area of 500,000 _ have started. In Shanghai, Yuexing Group is making every effort to build Yuexing Global Expo Center, the first in Asia and the fourth in the world, with a total area of 430,000 yuan. The project is based on a super-large comprehensive shopping center, supplemented by first-class office, exhibition, entertainment, catering, leisure, fitness and other supporting functions, based in Shanghai, radiating the Yangtze River Delta and connecting the global market. Annual sales are expected to exceed 654.38+000 billion yuan.

By then, the total business area of large chain businesses of Yuexing Group will exceed 3 million.

With the goal of "comprehensively improving the cultural quality of China people's homes" and relying on the spirit of the times of "striving for progress, being brave in innovation and pursuing Excellence", Yuexing Group is developing into a super aircraft carrier in China's home furnishing industry, and undertaking the mission of disseminator and advocate of global diversified home culture.

Ding Zuohong has been pioneering and willing to repay the society, but he has also been fully affirmed and highly praised by all walks of life.

He has won many honorary titles such as "Top Ten Outstanding Young Entrepreneurs in Jiangsu Province", "Model Worker in Jiangsu Province" and "Model Worker in Shanghai". At the same time, he is also a member of Jiangsu CPPCC, a member of Shanghai Putuo CPPCC, a representative of Changzhou, a director of China Glory Promotion Association, a director of china charity federation, an executive director of the Furniture Decoration Chamber of Commerce of All-China Federation of Industry and Commerce, and a director of Changzhou Charity Federation. In 2004, the enterprise was rated as "National Advanced Private Enterprise in Employment and Social Security" by the All-China Federation of Industry and Commerce and the Ministry of Labor and Social Security, and Ding Zuohong was also rated as "Shanghai Private Entrepreneur Caring for Employees" this year.

Ding Zuohong 18, the chairman of Yuexing Group Co., Ltd., realized the grand vision of the group.

Since 18, Yuexing has rapidly expanded from a workshop-style factory, and now it has three major industries: industry, circulation and investment, which is "diversified" development in Ding Zuohong's words.

However, this diversification has never been divorced from the main business of "middle and high-grade furniture", which may give some inspiration to private enterprises pursuing diversified development.

With the rapid expansion of Yuexing Group's industry, Ding Zuohong, the head of Yuexing Group, feels more and more treading on thin ice. "If an enterprise reaches a certain scale, it will not belong to me alone."

Although he has repeatedly said that a good company does not have to go public, Yuexing Group is not short of money at present and has no plans to go public for the time being.

However, how to establish a modern enterprise system quickly and realize the sustainable development of the company is the most urgent problem before him.

Ding Zuohong is a legendary figure in Soviet businessmen.

He was born in a peasant family in Rugao, Jiangsu. After graduating from junior high school, he became a carpenter without any background or relationship. Although he now has billions of wealth, he never hides his poor background.

Perhaps because I was born at the grassroots level, I have a special love for charity. Over the years, Yuexing Group, which he is at the helm, has invested more than 30 million yuan in charity.