The differences between JD.com’s new retail and Hema’s new retail

Different positioning and different user groups.

1. Different positioning: JD.com’s new retail mainly provides consumers with a more convenient, faster and intelligent shopping experience through online and offline methods. Hema Fresh New Retail is a one-stop shopping platform that focuses on consumers' "eating", taking fresh food, a rigid and high-frequency commodity, as the entry point.

2. Different user groups: JD New Retail has a wide range of user groups, including users of all ages and consumption levels. Hema Fresh New Retail, on the other hand, pays more attention to young and high-quality user groups.