What does the new media operation mainly do?

Where there are people, there are rivers and lakes, and there will be "gold diggers" in favorable places. In recent years, the new media has created many stories of wealth and freedom, as well as cool dramas of life fighting back. Thanks to the development of various media platforms and the environment where everyone is a creator, the employment popularity of new media has been rising again and again. However, before new operators who want to transform enter the market and practitioners in the industry increase their investment, there are still several common questions that may need to be understood: What does new media do? What is the development prospect of the new media industry? How can new media enhance personal competitiveness? How can new media enhance the competitiveness of enterprises? First of all, what does the new media do? At present, new media mainly refers to the media spread and received on the Internet, including information platforms such as WeChat, Weibo, Tik Tok and Little Red Book. The operation of new media refers to the creation and distribution of content through these channels according to the characteristics of the platform, so as to attract fans or customers and achieve the purpose of realizing cash or other enterprises/individuals. The new media-related positions of companies are also roughly divided into: new media editing, short video editing and directing, and senior content planning. The specific job responsibilities of each post are different. Editor's post: short video post: planning post: basic skill requirements include writing, making materials, managing accounts (Weibo WeChat and other content publishing and fan interaction, as well as event planning and execution, writing scripts, shooting videos, post-editing, etc. And many companies do not have many operation posts or operation teams, so usually new media operation posts need a lot of skills, "all-round and easy to use, taking care of all aspects." What is the prospect and development of new media operation? Personally speaking, the upper and lower limits of new media employment are very large, which can be reflected in the salary. The salary chart of new media operation (average) looks at the salary according to the city, with the north, Guangzhou and Shenzhen leading, while others are basically ranked in descending order according to the grades of second-and third-tier cities, but it can be seen that the overall median of the industry is still considerable. From the perspective of enterprises, as long as there is a demand for product promotion, there is a demand for new media operation posts. Industries that highly rely on new media ports to acquire customers are concentrated in e-commerce, retail consumer goods and MCN network celebrity economic companies, which gives new media an ecological development. From the comprehensive observation, new media employment has become a relatively stable and mature job choice. Whether you are working in an enterprise or a unit, or an individual doing self-media, there is an upward path. How can individuals improve their competitiveness? What new media people want to grow up is nothing more than these two dimensions: skills+experience. It's really not difficult to enter new media. After they can write and play social software, they can make new media content with basic office skills. Many enterprises that use traffic to play games pay basic salaries to their regions, allowing operators to mass-produce content in a unified format, turning jobs into human resource-intensive jobs, and employees are highly replaceable. However, the new media all took 3 or 4k, and some took 30,000 or 40,000. How to rely on high-paying jobs to enhance competitiveness and get rewards at the same time? Or open the recruitment software, according to the requirements of high-paying positions: the recruitment requirements of high-paying new media operations can get high-paying offer. First, it depends on past experience and successful cases. Second, it depends on management ability. At the same time, it depends on the matching degree of industry and field. This requires new media people to be steady and steady, improve steadily, and be promoted upward. In addition, if you want to master the necessary skills such as new media operation, powder extraction skills, content creation and event planning. More systematically, you can run the course of Miaoxue New Media Operation System.