Shanghai GM’s advantages and disadvantages

To put it simply, there are three advantages: 1. The environment in which the company mainly operates ("the world's first car market - China") 2. New GM may use it as a focus of support 3. Sufficient new car resources; Disadvantages It may be that the competition in the domestic auto market is too fierce. After all, the North and South Volkswagen and the Japanese "Kaiya" are too strong.

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After keeping a low profile in 2008, Shanghai General Motors went all out in 2009. Car sales continue to rise: April increased by 28% year-on-year, May increased by 50%, and June sales exceeded 60,000 vehicles. Driven by the new Regal and the new LaCrosse, it achieved an astonishing performance of 99% year-on-year growth in August. With the successive launch of various powerful products, the "global platform, European and American technology" strategy advocated by General Manager Ding Lei has been fully demonstrated. Shanghai General Motors has emerged from the adjustment period and entered a new stage of development. Chinese joint venture automobile brands have entered a period of checks and balances between Germany, Japan and the United States.

Phoenix Nirvana Announces the Return of the King

Shanghai General Motors has experienced the most severe test from last year to this year. On the one hand, it has entered a period of adjustment after several years of rapid development. On the other hand, there is the impact of the external environment.

The financial crisis sweeping the world has also chilled Shanghai General Motors. In the second half of 2008, all Chinese car companies suffered a sales decline not seen in several years.

At the same time, Shanghai GM has another serious problem: General Motors' bankruptcy protection and restructuring and other changes have forced Shanghai GM's senior management and public relations department to deal with various concerns about Shanghai GM. As a high-quality asset of GM, the actual development of Shanghai GM has not been greatly affected. The birth of the new GM on July 10 relieved Shanghai GM and embarked on a more relaxed development path.

At the same time, Shanghai GM's internal adjustment strategy has also produced great results in 2009. In 2008, Shanghai General Motors entered a period of strategic adjustment: at the end of 2008, Shanghai General Motors launched the first step of change with the launch of the new Regal. After a few months, the Cruze, which is derived from GM's world's most advanced compact car platform, has landed in China. On the big screen at the Shanghai GM booth at the Shanghai Auto Show, commercials starring Miller, the actor of "Prison Break", were played over and over again, which made the Cruze extremely popular.

In July, Shanghai General Motors launched the new LaCrosse, a reshaper of the Buick brand. It gives a more detailed interpretation of Buick's "global platform, European and American technology" and is in the mid- to high-end market. Setting a new benchmark. The good performance of the series of powerful products shows the strength and determination of Shanghai GM in reform. Various phenomena show that after the Phoenix Nirvana in 2008, Shanghai GM's strength has been sublimated and the company's development has entered a new stage of development.

Can it "overtake" Volkswagen from the north and the south?

Shanghai GM’s increased strength will have a profound impact on China’s automobile competition landscape. Looking back at the half-year sales list of Chinese cars in 2009, the top two are North and South Volkswagen. Among them, FAW-Volkswagen sold 320,000 vehicles in the first half of the year, Shanghai Volkswagen sold 319,700 vehicles in the first half of the year, and the third place, Shanghai General Motors, sold 288,800 vehicles in the first half of the year. vehicles, the sales gap between the first and second place is not very big. People can't help but wonder, can Shanghai GM achieve "overtaking" by the end of the year and regain the annual sales championship? Judging from the strong product strength, this is indeed possible.

With the Cruze, 2.0T new Regal, new LaCrosse and new Regal 1.6T being launched in turn, Shanghai General Motors has three high-impact models that are in the new car effect period. In August, the new Regal and the new LaCrosse jointly contributed 17,000 units of outstanding performance. Among them, the new LaCrosse, which is targeted at the corporate and commercial vehicle market, has achieved astonishing sales of over 10,000 units in just 45 days since its launch; the Chevrolet Cruze has successfully exceeded the 10,000-unit mark in August; the Sail, The new luxury SUV Cadillac SRX will also be launched in the second half of the year. With the combined efforts of new and old models, Shanghai GM's sales momentum in the second half of the year is not lacking. Apart from the new Golf and Horuis, Volkswagen in the North and South has few new cars this year. In the competition among the three top players, Shanghai General Motors has the greatest potential.

From the perspective of product layout, Shanghai General Motors will have at least 10 new cars on the market in the next two to three years. These are mainly concentrated in the mid-to-high-end car and mid-size car markets. This also makes Shanghai General Motors’ sales volume and profit All have considerable stamina. The three car brands retained by the new GM after the downsizing happened to be the three major brands owned by Shanghai General Motors. This means that after experiencing brand divestiture and business reduction, more resources and decisions of New GM will be tilted towards Shanghai GM in the future.

The Excelle with stable sales, the Cruze with strong momentum, the outstanding performance of Shuangjun, the new Sail that is about to be launched on the market... Many new products have been launched in turn. Shanghai GM has successfully surpassed the "North and South Volkswagen", which is not an extravagant hope.

Joint-venture brands dominate the world

The temptation of being the best-selling brand is difficult for every car company to resist. Automobile giants such as Volkswagen, Honda, Toyota, and General Motors are doing their best to capture market share in the Chinese market. The competition between the three heroes is becoming increasingly fierce.

The 2008 Olympic Games will be even more difficult for Shanghai GM.

Buick's old Regal was discontinued in June last year, and new models were released in December of that year; the lack of models left the market segment ceded to others. Due to weak competition in follow-up products, Shanghai General Motors lost its sales championship that it had held for three years.

As one of the biggest competitors to Shanghai GM, Shanghai Volkswagen introduced the Skoda brand at the end of 2007 and began to implement a multi-brand strategy, gradually opening up a comprehensive competition. In 2008, the total sales of Volkswagen in the north and south exceeded 1 million vehicles, making Volkswagen the second multinational company to sell more than 1 million vehicles after General Motors. Therefore, the battle for the top spot between Shanghai GM and North and South Volkswagen will continue to escalate into the battle between GM and Volkswagen in China in 2009.

At the same time, Japanese cars, known for their sophistication, are gradually eating into Shanghai GM's market share. After the Honda Accord, Toyota Camry, Nissan Altima and other models were launched one after another, Japanese car sales surged. It has become the third largest automobile group after Volkswagen and General Motors.

Reporter’s Observation

Looking at the Chinese auto market, with two single models, Japanese brands’ share of the entire B-class car market has always remained above 50%! In the first half of 2009, despite a decline in sales growth, the Accord and Camry still ranked first and second in the B-class car market. This can not but be said to be a "strange phenomenon" in China's auto market.

However, in recent years, with the steady development of Lingyu and Magotan, German brands have gradually increased their say in the B-class car market; and since 2009, American cars represented by the new Regal and the new LaCrosse have It is a sudden rise. China's B-class car market, where the Japanese dominate the market, is being rewritten, and a tripartite confrontation between Germany, Japan and the United States is beginning to take shape.

The fierce competition in the B-class car market is just a microcosm of the strategic competition among the three major car series in China. With exquisite and durable German quality, exquisite and economical Japanese elements, and free and open American genes, the three major car series have a large number of loyal fans in various market segments such as A0-class, A-class, B-class cars and SUVs. The situation of three-thirds of the world has been formed and will continue to dominate the competition among Chinese automobile joint venture brands in the next few years. Reporter Zhang Yanfei

□Star product 2010 New Jingcheng

The newly launched 2010 Chevrolet Jingcheng is known as the "B-class car value vane". With its product advantages such as handsome appearance, spacious space and practical configuration, Chevrolet Jingcheng has always been favored by mid-level car consumers in Sichuan. The 2010 Chevrolet Landscape unveiled this time is newly equipped with General Motors' 1.8-liter Ecotec DVVT high-performance engine and S6 six-speed automatic manual transmission. The upgraded power technology provides a faster, more economical and more fun driving experience. Price starts from 108,800.

New Regal 2.0T

The new Regal has been on the market for less than a year. With its dynamic and fashionable appearance and handling that surpasses its opponents, it has quickly occupied the sports car segment and has grown monthly. The sales performance exceeded 7,000 units and successfully entered the first camp of China's B-class car market. The most eye-catching one is Buick’s power flagship, the New Regal 2.0T. The car is equipped with a turbo engine derived from Saab, with a maximum power of 162KW, a peak torque of 350NM, and "horrifying" data of 7.7 seconds for acceleration from 100 kilometers to 100 kilometers. Become the power king of its class. The price is 259,900.

New LaCrosse 3.0L

As the most important piece of Shanghai GM’s layout in the mid- to high-end car market, Buick’s new-generation LaCrosse is a high-end sedan carefully built with GM’s global R&D capabilities. The 3.0L new LaCrosse equipped with a 3.0LV6SIDI direct injection engine has created the highest level of B-class car ride comfort. The 360° all-in-one design is luxurious and atmospheric, with a 2837mm ultra-long wheelbase, 8-inch high-definition LCD screen, and infrared remote control DVD, leading the fashion trend of B-class cars and C-class cars. The price is 319,900.

Cruze 1.8L Deluxe Edition

Sports are naturally inseparable from a powerful "heart" - the 1.8L engine equipped with Cruze has a maximum power of 105kw and a maximum torque of 177NM. , standing proudly among cars in its class. The application of advanced technologies such as DVVT intelligent variable intake and exhaust valve technology and VIM variable intake manifold system allows the engine to achieve a balance between power and economy. Avant-garde design, stylish appearance, and technologically advanced interior are Cruze's magic weapon to attract young customers. The price is 148,900.