Why did Henkel quit China?

The prospect is not ideal. Zhang Bingwu, a brand marketing expert, believes that Henkel withdrew from China because there was no brand advantage and channel advantage of P&G in China, and at the same time, it was severely squeezed by low-end local daily chemical enterprises, and the prospect was not ideal. Henkel (China) Co., Ltd., established in 2002, is located in the Hong Kong Special Administrative Region, and is an enterprise mainly engaged in unclassified institutions.