Where's Jeanswest?

The quality of Jeanswest is very good, but the style is old-fashioned.

1993, Jeanswest entered China for the first time. I believe those who remember it will feel that there were not many foreign leisure clothing brands in China at that time. Jeanswest is a household name. Although T-shirts with tens of dollars were not very cheap at that time, everyone would be impressed by its good design and outstanding quality, and they would always buy one or two on holidays.

Jeanswest's products are not ugly, but boring. They are all ordinary American basic models, and there are problems in format and size. If even the basic fit can't be achieved, there will naturally be a comparison between the "seller show" and the "buyer show". For the domestic consumption environment, most consumers are more likely to accept Samma and the United States, and their "Chinese style" is more suitable for Asian style.

With the improvement of living standards, people's aesthetics and needs are constantly changing. Their demand for the brand is no longer just service and quality, and they hope to go further or be more unique. However, Jeanswest has always stayed in the same place, but its inherent brand image cannot retain old customers and attract new customers.