What is the origin of Shanghai Dahua Group and why did it win the first round of land auction in Guangzhou?

Guangzhou has a good record in the first round of local auctions. Unfortunately, unlike Hangzhou, it is still the battlefield of central enterprises. Fortunately, we saw the figure of Shanghai Dahua. What kind of company is Dahua Group? Why can we win many battles and win the land again in the Guangzhou market where many well-known real estate enterprises have lost their credibility? ?

202 1, Dahua group ranked 5 1, with sales of 55.9 billion. Over the years, Dahua ranked 50-60. Because it is not listed, it is impossible to obtain specific revenue and profit data. However, Dahua Group's financial situation is very good, with three red lines and green files. Financing is mainly bank loans, and the interest is relatively low. When the market was prevailing, Dahua had been financing for the first time with free funds.

On hearing the name of Shanghai Dahua Group, many people may think it is a state-owned enterprise. Yes, Dahua is a state-owned enterprise. Jin Huiming, the boss, used to be the deputy mayor of Dachang Town, Baoshan District, Shanghai and the general manager of Dachang Real Estate Company, and later changed to Dahua Group. Perhaps for this reason, the management style of Dahua Group is a bit like some state-owned enterprises, especially in previous years. However, in recent years, Dahua's work rhythm has obviously accelerated, and the employment style tends to hire people from benchmark companies such as Longhu and Xuhui, which may be related to his son-in-law becoming the second generation daily manager.

Dahua is not listed, and its scale is not particularly large. Never made the top 30. Why can I get land in Guangzhou many times? In addition to the land I just got in Guangzhou, I also got a piece of land in Foshan last year. This has to mention Dahua's unique business model. One is the supermarket, and the other is the old reform. Dahua won many millions of market projects in many places many years ago. In addition to Shanghai, there are also places in other places, such as Xuzhou, Wuhan and Dalian, which are all big markets that need to be developed in multiple periods or even 10 years. This kind of project is very profitable. Some land prices are two or three thousand when they are taken, and they are already two or three thousand when they are sold a few years later. The second killer is the old reform. Not everyone can make old changes. In addition to government relations and management experience, the most important thing is money. The old reform cycle was very long and there was a great demand for funds. So we can also see that Dahua's two models are complementary. Super-large-scale development ensures the company's rich profits, which ensures the continuous capital demand for the development of old projects.

I have analyzed Shanghai Dahua and Hangzhou Binjiang Group before. The origins of these two companies are really similar, but the difference is that Binjiang only focuses on Hangzhou and Zhejiang to do high-end plates, while Dahua has layouts in many places except Shanghai, doing super-large plates and old reforms. However, Dahua occupies the top three in the Shanghai market all the year round, and often hears the news of land acquisition from time to time. In Baoshan, the junction of Shanghai and Putuo District, there are many communities called Dahua, from the earliest Dahua village to the village. ...

When it comes to Dahua, if it was 3-5 years ago, many real estate developers might not know it, or they might not care too much, because many people did not consider Dahua at all when they saw new opportunities, and they felt that many real estate developers in central enterprises did not like it at that time. But it began to change two or three years ago. On the one hand, Dahua is actively recruiting talents, but the attraction of Dahua at that time was not the same as it is now. At that time, many people felt that its work pace was not so fast, and it could balance work and life. Now, in fact, the pace of Dahua is accelerating, but its good financial situation and stability have become the biggest weapon to attract real estate people. Dahua won't be furious, but it is possible to work in a company like retirement. We also see that Dahua has been recruiting people since the real estate industry began to decline sharply last year, and it feels like a fight with central enterprises. On the one hand, it attracts outstanding talents to join, and at the same time, there are constantly new projects, and of course it needs to recruit people.

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