Everyone said, what is the future prospect of new media operation? Is the value worth entering the business?

In this article, I will talk about my views on the future development of new media operation positions. As mentioned in my previous video, new media operation is a hot position on some recruitment platforms, which means that many people are submitting resumes, but it also means that this is a position with extremely low threshold. So low that you don't need any skills to submit your resume, and you have a better chance of winning by doing a little homework. You can apply as long as you read the books of new media. As for why, please read on. What is the industry salary of new media operation? Look at the salary of the recruitment. Beginners are generally around 4k. Don't look at the ceiling salary. Unless you are really excellent, it is impossible for the company to give you a ceiling salary. The supervisor level is generally 8- 15k, which can be adjusted flexibly according to the ability. Some prices will be inflated, so don't fantasize. Don't listen to people say how much money people who run advanced new media can get; Is it possible for this popular science to get 30 thousand new media operations next month? Yes, but its salary structure will be different, and most of them are composed of performance+dividends+bonuses. It is really rare to run a new media with a basic salary of 30 thousand. You see, the annual salary is hundreds of thousands, and basically all the work income is evenly distributed to each month to calculate. Is new media operation worth entering the business? What is the future development prospect of new media operation? You may say that although the threshold of new media operation is low, the competition is also great. Why should I recommend it? My point is that because of the low threshold, I have certain requirements for recommending new people to enter many positions, such as product manager, which is obviously higher than new media operation; Another example is editing, which requires you to have a deep understanding of the industry; Another example is the operation post. Some companies will ask you to be familiar with some messy models, such as AARRR model and RFM model. There is no such requirement for the operation of new media. Many companies require new media to be familiar with popular platforms, such as Little Red Books, or to be familiar with short video platforms. So, you can see the difference. The requirement of new media is to be familiar with the platform. To put it bluntly, these requirements are equivalent to not requiring familiarity with the platform. What skills are they? Spend a few hours reading research reports, reading some reading articles and thinking for yourself, and you will almost understand the rules of the platform. Do you think you can do it well by being familiar with the rules of the platform? The fundamental reason is to plan out good content. If you have confidence in your content planning ability, it is not a problem that you don't understand the operation of new media and the rules of the platform. So, you can understand why the threshold of new media is so low. Do you think the threshold is high because an ordinary person can get started in a few hours? Talking about the future prospect of new media operation, I think that the position of new media operation will not be too replaceable in the next 5- 10 years. On the contrary, there may be positions that integrate other homogeneous positions in the future. Because the current copywriting, content operation and new media operation all perform their respective duties, but in terms of importance, the new media operation will be more important than the other two. Because new media operation contains almost all the contents of these two jobs, in fact, many people are doing new media operation, which will actually involve a lot of work; For example, typesetting requires you to have a certain aesthetic ability, you need to think about color matching, and you need to think about how long it takes to read the number of words in your article. If users read for a long time, what kind of color should you choose, what kind of typesetting style, what kind of pictures and color collocation, what is the spacing between words and so on. In order to avoid making users feel tired in the environment of deep reading, this is responsible for the reading completion rate. This kind of thinking is what everyone often says. For example, the organization of content, you should always pay attention to hot spots, and you will keenly grasp the content that fits the hot spots in the existing content and spread it in a planned way. For example, when you make a picture poster, you should also think about who the poster is for, what the purpose is, and what key points should be highlighted in the text on the poster, which involves refining the selling points of the product. A lot of work has been done in the operation of new media. If there are jobs integrating homogeneous jobs in the future, new media operation should be a better choice. Perhaps under the operation of new media, it will be divided into: new media copywriting, new media content, new media community and other sub-posts. Why is new media operation so important? Now every company will basically set up new media operation posts. Maybe many companies don't know what new media operation is, but they see that many companies around them have this positioning and follow suit. Now enterprise management is inseparable from "new media"; For example, WeChat group, QQ group and other messy circles are common. Its superstructure is called community, and some individuals in this community are called new media channels. For example, the superstructure of platforms such as Tik Tok, Xiaohongshu, a auto faster and VideoNo. It's called short video. The nickname of this short video is new media channel. For example, today's headlines, Sohu, Netease, uc and other information platforms, its superstructure is called information flow, and the nickname of this information flow is new. Therefore, you should seriously think about whether new media is worth entering. I am not beautifying the operation of new media, but based on the current development situation of the Internet, everyone is talking about the operation of new media, and everyone is operating new media.