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Talking about the promotion of new media in tourism industry?
Tourism industry is a hot industry in China at present, and spreading the brand of scenic spots as a new media is a key task in the current scenic spots. I remember that before 217, there was still traditional communication in public scenic spots, such as attending the promotion meeting led by the local tourism bureau, newspaper news, anti-aircraft guns and folding and exhibition racks in surrounding hotels as the key communication. In recent years, with the impact of the video era, scenic spots have gradually entered the video era, and they will follow the lens of the big V to describe their impressions. As a member of the marketing department of a scenic spot, that is, how to transform the new media operation position with the changes of the times is a hot topic in the tourism industry. Now many scenic spots ask whether they can edit video, design, plan a new media promotion plan and so on when recruiting. At present, the thinking logic of traditional media still stays before 217. How should the media crowd transform the current practical new media promotion staff is worthy of public participation in the discussion of media staff.
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