Who is suitable for transformation as a buyer? Sales and designers

Lead: "Indeed, the concept of brand buyers has been too hot in recent two years, which is not surprising to us." Manager Li of the purchasing department of a well-known children's wear enterprise in Beijing said that in fact, every enterprise has buyers. Take children's wear enterprises as an example, she and their boss are equivalent to buyers. "We will go to various countries from time to time to buy sample clothes, and then put them on display at the ordering meeting. We will place orders directly after the agents look at them. Next month, we plan to go to Korea to buy some children's clothes for this year's autumn and winter order fair. "

We will place an order directly for the money the agent likes

Shao Ligang boldly said: "The strongest buyer in China should develop from the agent, followed by the brand company." He believes that the situation of brand agents in the whole industrial chain is the most difficult, and it is necessary to follow the rules of brand owners and look at the faces of consumers. Therefore, in Shao Ligang's view, once the agent has a small deviation in the purchase behavior, it is likely to produce a large inventory, so the profit earned will become a room full of inventory, so the agent is most likely to turn into a buyer who listens to all directions.

Shao Ligang believes that at present, there are many excellent buyers among sports brands, and even many agents are good buyers. In the future, a large number of buyers in China should be born slowly from agents and brands.

Most domestic buyers are transferred from sales and designers.

Generally, domestic buyers are transferred from two positions, one is from sales position to buyer, and the other is from designer to buyer. These two positions have their own advantages and bottlenecks in the process of transformation. The advantage of marketers' transformation into buyers lies in their daily observation of sales data, rational analysis is a long board, and the biggest shortcoming lies in their relatively insufficient grasp of popular elements. Designers are particularly sensitive to fashion trends, but their fatal weakness is their lack of rational analysis ability and need to break through.

Generally, the transformation from sales people to buyers will be faster, but they are greatly limited and their level is slowly improved. It takes some effort to become "big buyers".