Club planning scheme

In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to make plans in advance. A plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the action. So what is an excellent plan? The following is a sample of the club planning scheme I collected for you, for your reference only. Let's have a look.

Club planning scheme 1: From "no need to go back when it's raining" to "old people fishing in the cold river-snow", people fish all year round. With the idea that "fishing is good for health" deeply rooted in people's hearts, fishing enthusiasts and retirees have also joined in. The fishing team in Zhangye City is getting bigger and bigger, and there are more people fishing than fish. But most anglers don't come for fish, they just want to keep fit and keep a happy and relaxed mood. They are absent-minded in fishing, some take the opportunity to enjoy the beautiful nature, some relax the intense work pressure, some practice fishing skills to treat diseases, some enjoy fishing, some improve their fishing skills for fishing competitions and so on. Such a huge consumer group is equivalent to giving us a piece of market cake. We can make a fuss about fishing gear, bait, small accessories and so on, and we can also make a fuss about fishermen. Such as setting up fishing gear supermarket, fishing gear boutique, fishing clothing, sun protection products and fishing skills, fishing health books and periodicals, etc.

I. Purpose of investment:

To serve fishing consumers and put customers first, and to provide all fishing gear, bait and accessories related to fishing as the management means. Make friends with fish, recruit members and create a comfortable and elegant leisure environment for members. With thoughtful and meticulous service, attract many fishing enthusiasts, strive for more repeat customers, and achieve the purpose of making money by borrowing fish.

Second, the business project:

Brand fishing gear, bait, medicine, accessories, clothing, outdoor products, recruiting members.

Third, the purpose of the club:

1. The club is committed to promoting the development of fishing, advocating a civilized and happy lifestyle, and advocating a positive and enterprising spirit of tempering the will, exercising and challenging oneself.

2. The club is committed to environmental and ecological protection and advocates the harmonious development between man and nature.

3. The club will also strive to create an atmosphere of friendship, equality, tolerance and mutual assistance among its members, and advocate self-help, enjoyment and scientific knowledge.

The club advocates the spirit of mutual assistance, but does not bear the legal responsibility for the accident.

5. The club doesn't advocate the behavior that is contrary to the above ideas.

Fourth, the club slogan:

Cultivation, self-esteem, cultivation and friendship, mutual assistance and love.

Verb (abbreviation for verb) Club activities and services:

1. Members who buy fishing gear in the store with their membership cards can enjoy the membership price.

2. The club regularly organizes outdoor self-help activities and holds fishing competitions.

3. Members can participate in the training of fishing skills conducted by the fishing experts invited by the club for free, and enjoy the samples of fishing gear, bait and medicine presented by the manufacturers.

Members can enjoy the tea and other services provided by the club for free.

5. The club provides members with sun protection clothes and fishing caps.

6. Club members can form "competitive teams" to participate in fishing competitions and related activities at or above the provincial level, and clubs with outstanding achievements will be rewarded.

7. The club evaluates the comprehensive achievements of its members for one year (including the catch, those who make suggestions for the club and those who make contributions to the club), and awards three awards (progress award, golden idea award and contribution award). Awards are provided and awarded by the club.

Requirements of intransitive verbs for club members;

1. Abide by the Contract Law of People's Republic of China (PRC), the Constitution and other relevant laws.

2. Love fishing and outdoor leisure activities, and agree with the purpose of the club.

3, in the activities can carry forward the spirit of solidarity and mutual assistance with teammates.

This club has no restrictions on the age and nationality of its members.

Seven, become a member of the club:

1. Anyone who loves fishing, nature and health is eligible to be a member of this club.

2. Members who participate in the club pay 1 0,000 yuan in cash every year to complete the online registration of the club QQ group. The club will establish a database for its members and issue membership cards as membership certificate.

Eight, member obligations:

1, establish a positive and healthy concept of environmental protection, and actively and consciously put it into action to influence everyone around you and be a green outdoor athlete.

2. Pay attention to the activities and development trends of the club, keep in constant contact with the club, assist in the promotion of activities, expand membership, business contacts and other things within your power.

3. Share valuable fishing information with the club, such as photos of fishing activities and routes, fishing tips, and enrich the club information center.

4. Actively participate in the gathering of members in the place where the club is held, make suggestions for it, and put forward opinions and suggestions on the club at any time.

Notes for club members:

1, abide by the relevant rules and regulations of the club (outdoor activities safety discipline, environmental protection, etc. ) and operating procedures.

2. Maintain the reputation of the club and don't do anything that harms the interests of the club.

3. The club fully considers the safety of each activity and takes appropriate safety protection measures. For accidents and injuries caused by personal factors and irresistible natural factors in the course of activities, the club does not assume legal, economic and medical responsibilities. We recommend that members buy relevant insurance.

4. The club will issue an activity notice before each activity. Please make preparations according to the requirements in the notice.

Top ten club punishments:

1. Those who don't strictly abide by the articles of association of the club and are ineffective after warning shall be removed.

2, personal behavior damage to the collective honor, after warning is invalid, do not obey, clear.

3. Those who violate the law and discipline shall be removed.

Club planning scheme 2 I. Marketing strategic planning

(1) The sales team is the direct worker of the company to obtain profits, and a professional elite sales team is set up to be responsible for the business development of the fitness square. By subdividing the market and dividing different target groups, we can develop the market in a targeted way.

(2) Building a first-class fitness instructor training base in Xinjiang, enabling the trainees to reach the teaching level of fitness projects through course training, and issuing qualification certificates. At the same time, training schools, as employment training institutions, can win government policy support.

(3) Establish Evergreen Fitness Management Company. Investors will invest in project operation funds, including site construction costs and personnel salaries. Evergreen will make use of the mature management system of fitness plaza and introduce managers and fitness coaches to assist its operation.

(4) Develop a set of office-specific aerobics for office staff, teach at home, and use limited office space to achieve the purpose of fitness.

Second, the marketing strategy

(1) There are too many things to decide every day, and I feel too stressed;

I put all my energy into my work and have no time to take care of my family;

Sometimes I want to meet my friends for fitness, but I can't meet the sports venue;

The company held various meetings and couldn't find a suitable place for the time being;

The business world is like a battlefield. After shopping for a week, we really need a quiet place to cultivate ourselves.

To become a modern enterprise, good staff training is essential, but there is no suitable place to carry it out;

The above problems show that people need a fitness place with comfortable environment and suitable for communication. Fitness has become a sunrise industry, which has been widely recognized and participated by people.

(B) differentiated management

1, a member club, so that the fitness square has the nature of a business club and meets the needs of business people;

1) has special fitness venues, equipment and fitness facilities.

2) Set up a business negotiation room to supply coffee, drinks, tea, fruits, tobacco and alcohol, etc.

3) Simple Chinese and Western restaurants.

(3) Set up a fitness card as a gift in business activities and introduce the concept of "cooperative health". It is better to invite people to sweat than to invite people to eat. Long-term cooperation needs to be based on healthy body and extended to health and benefit.

Third, product segmentation.

Clubs launch various types of fitness cards according to the needs of consumer groups:

1, annual card, season card, monthly card and supplementary card;

2. Business card-For business people, it can be used as a business gifts to popularize the concept of "cooperative health".

3, family card-a card can meet the fitness needs of all family members, multi-person;

4. Pregnant women's card-professional card for pregnant women's health care;

5, holiday greeting cards-can be used as weddings, festivals and other gifts;

6, student card, teacher card-for students and teachers, the price is low, you can pay by installments.

7, medical card-for medical staff, the price is moderate;

The annual card price is 1260 yuan/card, and the pricing of other cards will be determined according to the market research results.

Fourth, the target market

1, target area division

1) Walk in and around the business circle of the club 10 minutes to reach the area where the club is located;

2) The area where the club bus line passes;

3) Gradually expand the market to the whole city.

2. Target groups

The consumer groups of fitness clubs mainly include fitness enthusiasts, dieters, bodybuilders, students, teachers, medical staff, pregnant women, families, white-collar workers and technicians.

Verb (abbreviation of verb) market development

1, personnel promotion

By five consultants, according to the regional division, survey, collect customer information, collect customer information and distribute publicity materials.

2. Experience promotion

Invite consumers to visit the site, be explained by consultants or front desk staff, and guide consumers to visit the club. First-time customers can experience all kinds of business projects of the club for free.

Step 3 advertise

1) outdoor advertising;

2) Advertise the car body on the main bus lines passing through the clubhouse (such as 1 5) or on the hanging handrails in the car.

4. Print advertising

1) Print the brochure of Evergreen Fitness Club and distribute the publicity, including: introduction of Evergreen Fitness Club, why to exercise, how to choose fitness square, sports precautions, health care (sports) tips, etc.

2) Print a publicity card with the introduction of Evergreen Fitness Club on the front and an annual calendar on the back, the size of an IC card, which is convenient and practical, and easy to carry and store.

5. Promotion activities

1) Gift-giving activities, such as buying an annual card, can get a beautiful lighter;

2) Group buying preferential activities, such as buying a certain number of fitness cards, can get a second card.

6. Public relations activities

1) Sponsor street dance groups or campus bands to perform in crowded areas or restaurants and bars;

2) Organize members' networking activities, such as organizing members' tours and organizing "Good Family Appraisal" activities for family card customers.

3) Organize the "healthiest enterprise" selection activities of each unit.

4) Hold a competition of "Mr. Bodybuilding" and "Miss Bodybuilding" for members.

Sixth, the market starts.

1. Distribute a large number of club brochures outdoors;

2. Obtained a large number of customer lists through market surveys and interviews in various regions;

3. Card promotion activities during the festival can be used as a unit to distribute benefits to employees or as a gift to employees;

4. Holding various model competitions can provide physical training for the contestants;

5. Start the office exercise program, enter enterprises and institutions for publicity, invite leaders of enterprises and institutions to observe on the spot, and promote the promotion and sales of business cards.

6. Develop and manage export business.

Seven. training manual

Employees must have a "52 Sports Fitness Club Training Manual", which includes two parts:

1)52 Corporate culture, advantages and business projects of sports fitness clubs;

2) Sales staff skills training, such as how to do business better, customer management and communication methods, speaking skills and methods, obstacles and challenges in telephone sales, etc.

Eight, cost accounting

Taking the annual card as an example, the sales volume of an annual card is 1200 yuan, and 200 yuan is extracted as the related expenses generated by the sales. These include:

50% is used for personnel salaries, commissions, transportation expenses and public relations expenses generated by internal activities of the company;

40% is used for promotion, public relations activities, advertising investment, loss of equipment and office supplies, etc.

10% is used to pay for project management and planning.

Remarks:

Among them, the project management and planning expenses are settled on a monthly basis;

If the sales amount reaches more than RMB 6,543,800+2,000, and the sales target is exceeded, a certain percentage of commission will be used as the fund, which will be included in the project management and planning expenses. The specific matters will be negotiated separately.

Nine. Operation plan

1, team formation and management

The organizational structure is as follows:

Sales Manager: 1, responsible for global sales;

Sales office: 1, responsible for file management;

Consultants: 6, responsible for business development;

Some part-time jobs (college students).

2. Working face

Time work content

From June 5438 to 10, collect customer information in major office buildings in the city, including personal information, team information and business information (reception and meeting information);

Recruit college students to do part-time sales. Start the fitness instructor training school project and carry out enrollment work;

Through the propaganda of part-time students and the posting of indoor advertisements, the purpose of information release can be achieved.

1 1 Continue to collect customer information and establish a complete customer file; Verify existing customers and explore the market;

Training sales staff;

Perfect sales management system.

65438+February officially launched the market expansion business.

3. Public relations activities

(1) Within one month of opening (10), Jinhe will hold fitness experience activities aimed at individuals, couples and families, through which the opinions of target consumers can be collected. Once the opinions are adopted, participants will be given a certain amount of cash reward.

(2) Establish a lecture group on nutrition, diet and health knowledge, hold lectures for members in the fitness square regularly, or give lectures at home on invitation.

(3) Public relations activities hold fitness experience activities, hold aerobics and aerobics competitions for many units, select bodybuilders and bodybuilders, select bodybuilders and bodybuilders from the healthiest enterprises, and invite the media to make wonderful works.

4. Office operation

10 is the research and development period;

Probation period 1 1 and 65438+2 months, apply for national certification;

20XX is the national promotion period.

Attachment 1:

1, promotion manual (fitness knowledge), including:

1) Why do you exercise?

2) How to choose a fitness square?

3) Fitness precautions;

4) Health knowledge;

5) Essay: Changes and feelings in fitness.

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