Domestic service business plan

In recent years, family affairs, caring for the elderly and children, accompanying and management are handled by social professionals to solve their worries and concentrate on professional competition and social competition, which has become a major trend in urban life. Domestic service industry has become a necessity of urban family life, and the broad market demand has promoted the rapid development of domestic service industry. The following is my business plan on domestic service for your reference. Welcome to read!

Domestic service business plan 1

I. General situation

Domestic service co., ltd (domestic service department) is a newly established company. What is the current mode of operation? Intermediary? With the expansion of the company's business scale, it has gradually transformed into? Employee system? Advocate the new concept of people-oriented quality life and provide people with high-quality and all-round domestic service. Baotou domestic cleaning service has a market demand of nearly 100 million yuan every year. But at present, the general quality of domestic cleaning staff is low, and the professional knowledge of domestic cleaning is less. So I suggest setting up a training department to solve this problem. Establish business outlets in various communities, expand the company's market share and strive for a wider range of potential customers.

The company should pay attention to the combination of short-term goals and long-term strategies, and gradually expand the market areas of advanced domestic service and commercial cleaning for large-scale projects in the medium and long-term goals, covering social etiquette, family secretary, children's intellectual development, foreign-related services, domestic management, reception of guests, special nutrition, nursing knowledge, family banquet arrangement, pet service and commercial cleaning for large-scale projects. Form a large chain company with diversified management based on ordinary housekeeping, advanced housekeeping and large-scale cleaning.

Among the people who are engaged in housekeeping and cleaning services, the number of senior domestic workers such as sports health consultation, family professional medical care and nutritionists is almost blank. Therefore, housekeeping will introduce advanced housekeeping services to the market from this breakthrough point.

The company will gradually set up community business outlets throughout the city. In the first year, it will first build a large system with one service station in each district. In the third year, we will strive to become the top three domestic and cleaning enterprises in the city, and then gradually radiate to the surrounding areas. In the fifth year, Baotou established a brand-new image as a leader in the domestic cleaning industry.

After the establishment of regional system, after the establishment of regional service stations, they can gradually transform into franchise chains to attract more small and irregular franchisees, thus expanding the company's scale and market share. The outlets are funded by the joining partners, and the partners only have the right to operate. The Head Office conducts unified management and accounting, and pays 50% of the profits of outlets as the return on investment every year.

The housekeeping service company consists of general manager, marketing department (responsible for business development), finance department (under the unified financial accounting of the head office) and human resources training department (responsible for personnel recruitment, management and training). , and can directly contact the city and district talent market to recruit and train domestic senior talents).

Two. Service summary and guarantee

1. List of services of housekeeping companies:

Infant Nursing Training (General/Advanced)-Business Cooperation of Municipal Maternal and Child Health Hospital

Business Cooperation between Preschool Education and Municipal Maternal and Child Health Hospital

Pet service-cooperation between pet hospitals

Traditional home cleaning

Infant health care (including prenatal education, infant massage, dietary nutrition, preschool education, etc.). )-Business cooperation of the Municipal Maternal and Child Health Hospital

Advanced sports health consultation

Financial consultation-professional financial planner (banking, insurance, investment cooperation)

Legal consultation-cooperation of law firms

Family professional medical care-community and professional hospitals

Pet services (including epidemic prevention, custody, etc.). )-cooperation with pet hospitals

Family doctor-community, professional hospital

Commercial cleaning of large-scale projects

2. Target market

Judging from the content of services, our clients are families from all income classes. However, in the service field of senior domestic service, middle-and high-income families are still the mainstay.

3. Competitive situation

Yineng company intermediary company

superiority

1. High quality personnel.

2. Advanced services have great market potential.

3. The company's business practices

4. Be responsible for customers

5. Employees have labor security 1. The company takes less risks.

2. It has occupied a part of the market share.

Disadvantaged

People's concept of advanced domestic service needs to be changed.

1. Personnel quality and service quality cannot be guaranteed.

2. No advanced housekeeping.

3. The company's operation is not standardized

4. Employees have no labor security.

4. Market entry and market expansion

If you want to gain a foothold in the market, you need to divide it into the following stages:

Before entering the market, it is necessary to conduct a comprehensive investigation and analysis of the market, understand the needs of customers, and adjust the service content and price. Then rent a house in high-end residential areas in different urban areas (the bottom merchants are preferred) and set up a service department. At the same time, according to the established service content, personnel recruitment and training are carried out.

After the training, the company began to enter the domestic market. In order to win the first batch of customers, it is suggested that the company hold a one-day free trial for employees in several high-end residential areas in the city. During the activity, our employees will provide customers with quality services free of charge with the best mental outlook. Let people know, understand and accept. After the activity, if the employer approves our service, we can formally start hiring our employees according to the price set by the company. In this way, the company not only opened the market, but also played a propaganda role through the contact between employers and others. After winning the first customers, we began to promote our services to other communities. After a year of development, when the number of service outlets under its jurisdiction reaches or exceeds 5, the company has entered a temporary period of stable development.

Commercial cleaning of large-scale projects requires business departments to gradually expand, actively contact schools, hospitals, shopping malls, factories, office buildings and other large-scale projects to launch overall cleaning and maintenance services.

5. Development strategy

1) early (1? 3 years)

Occupy the market share of traditional domestic service with quality and thoughtful service, occupy most of the advanced domestic service market with characteristic service, establish your own brand and accumulate intangible assets; Recover the initial investment, increase publicity, and prepare to expand the business scope.

The first year and the second year:

Services enter the market, improve the company's visibility and establish a brand image.

Gradually establish business outlets.

Squeeze the traditional domestic service market, open and initially occupy the high-end domestic service market;

The cumulative number of customers is about 1000, and there are 5 large-scale project customers.

The third year:

Enhance brand image and increase intangible assets.

Increase the number of outlets and continue to expand market share.

The cumulative number of customers is about 1500, and that of large-scale projects is 10.

The service is basically mature, focusing on exploring new service projects and expanding the market.

2) medium and long term (4? 6 years)

Further improve and perfect the business outlets.

Focus on developing new service projects, expanding service areas and implementing diversified business strategies.

Market share is dominant.

Consolidate and expand the domestic market of the city.

Establish business outlets in other cities

6. Market strategy

Marketing refers to the process that an enterprise takes customer demand as the starting point, organizes various business activities in a planned way, provides customers with satisfactory goods and services, and achieves enterprise goals. No matter what kind of products or services, it is impossible to gain a foothold in the business world without marketing planning. In order to remain invincible in the market competition, we have formulated the following marketing strategies.

1. Corporate image strategy

For domestic service companies, the image of the company directly reflects the quality of service. How to establish a good and distinctive corporate image has become the top priority for enterprises to consider when entering the market.

Our business philosophy is to create comprehensive and high-quality domestic service. The first qualities that employees with easy ability should possess are energy, enthusiasm, diligence and affinity, and strictly abide by the rules and regulations formulated by the company. Always ready to provide customers with high-quality services. Because most employees work in employers' homes and large-scale projects, employees are required to wear uniform clothes during their work, and the company will conduct random checks from time to time. Every once in a while, the company will conduct an investigation on the employer to ensure the service quality of employees and protect the rights and interests of the employer. This kind of information feedback on the service quality of employees will establish a good image of the company in the public.

2. Price strategy

Housekeeping and cleaning services can be roughly divided into two types. One is unprofessional, such as home cleaning. There are also professional ones, such as financial management, legal consultation, baby care, family doctors, cleaning of large projects and so on. According to the degree of specialization, we have different prices. For unprofessional services, our price is expected to be the same as the prevailing price in the market now, but we should try our best to ensure the quality of service. For professional services, we set a higher price. First of all, this is because most of our services in this area are professionals and the cost is relatively high. Second, let the employer feel it? Did you get what you paid? , that is? Value for money? .

In order to make the company operate stably, there will be no big fluctuation in the short term after our price is fixed. For the old customers who use our service, we will implement the preferential policy of membership card. Customers who use membership cards will enjoy different preferential policies at different times. If the membership card user pays 100 yuan in advance, we will provide him with 10+ 1 service? In other words, giving away the 1 service for free is convenient for users, and the company also collects fees in advance, which ensures the return of funds and fixes a part of the customer base. We will also carefully prepare some small gifts for these old customers on holidays, so that customers can feel the humanized service of the company and can also play a publicity role for the company.

3. Brand strategy

The speed and quality of the company's development are closely related to publicity. Our goal is to win by brand. The company decided to adopt it in brand promotion? Parallel three steps? Strategy.

The first step is to advertise through the media.

Corporate image advertising:

Publishing well-made corporate image advertisements in mass media and professional media can make us leave a good initial impression on the public.

Service brand advertising:

Brand advertising can be carried out through various channels. Although the information transmission time of radio and television advertisements is short, it can be used to improve awareness, but the advertising fees of media are also extremely expensive, especially TV stations and magazines, which makes us feel unattainable. Therefore, in the early stage of our business, we will not cooperate with TV stations and magazines for the time being, but use newspapers and dm sheets to make some meaningful and tasteful advertisements to enhance our brand image. After the company has some costs, it will advertise in TV stations to expand publicity.

Public service advertisement:

At the same time, we will also engage in some public welfare activities, such as serving the elderly for one day for free and migrant children going to school, to attract more media attention, which not only enhances the company's image, but also achieves the publicity effect.

The second step is to hold a consultation meeting on community domestic service to promote our service to community residents.

The third step is to carry out chain publicity among the public. The ultimate service group of the company is the public, so it will get twice the result with half the effort to promote the company with the public as the media. How can we let the public act as us? Propaganda ambassador? And then what? The most important thing is our excellent service. Only when customers who have enjoyed our service are satisfied will they praise our products to others and achieve positive publicity.

What is special about the promotion of large-scale projects except the door-to-door expansion of business departments? Word of mouth? After entering an industry, realize positive service? Compliment? It is easy to monopolize the cleaning work of an industry.

7. Main risks and solutions

A. main risks:

Serial number, risk name, risk characteristics, risk reason and risk consequence.

1. Due to various reasons, the overall progress of the project cannot be completed on time.

(1) unreasonable planning and design

(2) Unreasonable resource scheduling

(3) The low quality of personnel leads to the increase of indirect costs. If the time delay is too long, it will lead to the cancellation of the project and other consequences.

2. Reduced customer demand. The company lost money because of the decrease in customer demand.

(1) The service quality of employees is not high.

(2) The service price is high.

(3) The decrease in the number of customers who failed in publicity directly led to the decrease in the company's turnover and losses.

Total cost overrun The total cost of this project has increased, exceeding the budget.

(1) Equipment price rises

(2) The salary of personnel rises, the project cost exceeds the standard, and the gross profit margin drops.

4. Risk of manpower shortage project problems caused by insufficient human resources

(1) Too many projects in the company lead to insufficient distribution of human resources.

(2) The personnel cost is too small, the project can't be completed on time, or there are quality risks.

5. Organizational structure risk Project implementation problems caused by organizational structure

(1) The project manager changed midway.

(2) Major changes have taken place in the company's upper structure, resulting in problems in the project organization structure. The project can not be carried out smoothly, and there are serious problems in cost, time and quality. In serious cases, the project will be cancelled.

The figure lists the company's risk assessment table. It can be clearly seen that risk 2 is the biggest risk, and the risk value of risk 3 is also quite high, so risk 4 deserves our attention. Compared with risks 2, 3 and 4, risks 1 and 5 are smaller.

B. solutions to key risks:

(1) Reduced customer demand: Improve the assessment system, strictly control, regularly feed back information to adjust prices, conduct site selection publicity around the Head Office, and then conduct publicity around outlets to form a multi-layer publicity network.

(2) Risk of manpower shortage: The human resources department should actively recruit, reserve a large number of manpower and do the corresponding training.

(3) Overall cost overrun: control overall cost and time, thus reducing expenses.

Domestic service business plan 2

1. Operation mode

Base training (free)-transportation (at one's own expense)-accommodation (at one's own expense)-recommended work (free)-monthly salary 10%- 15% commission.

In the later labor relations, companies, customers (that is, people who need nannies) and nannies formed new labor relations.

Client: Give me the nanny's monthly salary.

Nanny: I pay her 10% salary every month.

In this new labor relationship, everyone has interests, and interests will maintain this new labor relationship.

For customers:

We promise that if we are not satisfied, we can change nannies at any time. The biggest worry about finding nannies is the nanny's personality. Here we take the whole company as the backing to handle all kinds of complaints from customers. Including financial theft, economic losses caused by various intentional or unintentional scrapping. In the past, the nanny couldn't afford it herself, but now she uses the whole company as a guarantee to minimize the original loss.

For nannies:

In the previous labor relations, such vulnerable groups had no dependence in the city and were unfamiliar with the living environment. After receiving the monthly commission of 10% to 15%, we will undertake the following responsibilities for him: free recommendation, settlement of labor disputes, free legal aid, especially compensation and treatment for serious diseases and personal injuries. In this way, they completely solved the biggest problem in urban life and work.

The company's profit source:

In fact, we act as an arbitration between the two in the whole labor relationship, which is actually equivalent to a micro-insurance company. Our profits come from the surplus funds of abnormal claims and dispute settlement.

For example.

If we have 50,000 nannies signing up, and each nanny earns a monthly salary of 500 yuan, then 10% is 2.5 million monthly income, which is 25 million a year. Of the 50,000 nannies, 30% need to pay for serious illness, disputes and other expenses, and we earn at least10 million a year. At present, Beijing needs 200,000 nannies, and Shanghai and Guangzhou also need about 10. We can not only introduce new ones, but also attract existing labor to join the system.

Domestic service business plan 3

The source of creativity

In the social life of modern cities, especially in the social strata with strong cultural and historical atmosphere, China's food culture deeply moved and continued people's constant pursuit of cooking as a cultural lifestyle.

In society, people at home generally like to cook their own delicious meals. Many people cook again, not only to cook their favorite flavor, but also to cook for themselves. More people experience the joy of life in the process of cooking and enjoy life in cooking. Cooking is a way of life.

But many people in society like to cook by themselves, but they don't like the preparation before cooking and the cleaning activities after cooking. Then our domestic service is to provide these target customers with preparation before cooking and cleaning activities after cooking as our main service content, so that customers can enjoy personalized service and experience more fun in life.

Our company's core services include preparation before cooking:

1 Buy food, deliver food to your door, cut vegetables according to customer's needs, and prepare all kinds of necessary products;

Cleaning stage after cooking: cleaning all kinds of utensils after cooking, cleaning and other additional services.

Two. abstract

Guihua Home Economics Service Co., Ltd. is a service company for middle and high consumption groups, mainly engaged in home economics services, and is willing to provide some information and technical guidance on home economics to customers. It is a new sunrise industry-service industry.

The domestic service provided by our company mainly includes a series of services such as home cooking preparation, logistics work and daily housework. In other words, it includes all the services in family daily life. The domestic service provided by our company is suitable for all families, but our main target market is the residents of mid-range residential quarters, which is convenient for the people and provides guidance services for some customers who are inexperienced in social activities.

Our company pays attention to long-term development, but due to lack of funds, we first base ourselves on existing products and characteristics, focus on developing existing markets, constantly improve and expand, increase personnel training, constantly bring forth the old and bring forth the new, and strive to make our services go to Chengdu and even the whole country. We believe that with the joint efforts of all staff, we will succeed.

Description of three companies

1 company's mission: let every family enjoy cooking.

Company name: Guihua Home Economics Service Company

3 Company's business strategy:

1 Win with high quality and service first. Provide customers with satisfactory and thoughtful service in time, and make customers happy.

2 for a specific customer base, families in mid-range residential areas in Chengdu.

3. Diversified services meet the individual needs of customers.

4 increase influence and pay attention to public relations. Strive to make every customer become our public relations.

Seize the important opportunity to increase contact with various residential areas and deepen exchanges with residents.

6. Seize new markets and publicize first.

Geographical location and characteristics of the company

Location: Chengdu, Sichuan is Tongzilin Community, No.8 Tongzilin Middle Road.

Geographical features:

1 is located outside the Second Ring Road and the house price is in the middle, which is the future development direction of Chengdu. This region, with strong economic strength and prosperous business, is the center of southern Chengdu, and it is difficult to rely on economic zones such as Carrefour World Store and Yulin Food Street.

Convenient transportation: the company is located in Tongzilin Middle Road, and you can take buses 1 1, 59, 93, 76,1/kloc-0, 304 to get to the city. Convenient transportation is conducive to the development of our service.

3 Close to consumers. The company is located in Tongzi Road Community, Tongzilin Middle Road, with the vitality of Peony Road in the east, fairview park and Century Jinyuan, Yindu Garden, Jiaxin Garden and Yanyuan Apartment in the north, Zijin Jiayuan, Zizhuyuan and Zijin Mingyuan in the west and Yu Xiang Garden in the south. The above residential areas are all mid-range residential areas, which are in line with the characteristics of mid-range residential areas in our target market.