How to open a kindergarten

Starting a kindergarten requires seven aspects of preparation. The sparrows in kindergarten are small and complete.

I. Fund preparation:

1. Please consult the local education administrative department for opening procedures, and the situation varies from place to place. Basically, it is a review of whether the conditions for running a school, including venues, funds, contractors and teams, meet the standard requirements.

2. The funds depend on the size of the house, rent, decoration, the input of teaching AIDS, and the salary level of teachers, which varies greatly, ranging from 15000 to 3 million.

3. The conditions of the director: 1. Have the ideal and goal of running a school; The second is to be able to persist, and the third is to lead the team.

Investment funds involve the following aspects for reference:

(1) Target location

What is the orientation of the kindergarten you want to run? What is the scale?

What level of city is it? County seat? Or villages and towns?

Target customers are high-end communities?

Or ordinary income families?

Or the floating population in the urban-rural fringe?

Or the township residents around the city?

With different goals, the requirements for the conditions of the park will be very different.

(2) Site cost

Is it your own property? Or self-built in the open space?

Is it ready-made garden or renting house?

If it is rent, is it paid once every six months, once a year, or longer?

This is the biggest piece that affects the initial investment.

(3) Decoration

Decoration depends on the original site conditions and the decoration objectives, which are very different.

What is the outdoor ground like? How big is the area? What structure? What is the state of the floor, walls and windows?

Is it a rough house? What is available and what is not available for the original decoration?

How high is the decoration grade? (related to positioning)

So in this respect, if you make a budget, you need to find photos, plans and explanations of the site, so that we can help you estimate.

(4) Equipment investment

Each classroom1-20,000 yuan, and some can be invested step by step.

Outdoor toys: 20,000 to 40,000.

It also depends on positioning.

Upfront investment = down payment rent+decoration investment+equipment investment+initial operating expenses (1-3 months salary/daily purchase, etc. /petty cash).

Generally speaking, the investment of a medium-sized kindergarten may be between 300,000 yuan and 654,380,500 yuan, depending on the specific situation.

Second, people's preparation:

1, the first is the director himself.

Are you determined to do it? Are you ready to work under pressure and hard? Especially in the early days, the team was just established, which was complicated and had to be borne by itself.

2. Teachers' preparation. There are two ways to find recruitment channels early. One is a graduate of a kindergarten teacher, recruited from the school, clean and enthusiastic, but failed.

Testing requires training and is committed to long-term training; The other is experienced, and you can get started immediately by recruiting from the society, but there are also many bad habits that need to be corrected and eliminated.

3. Training: Like recruitment, people's preparation time cycle is very long, so they must be given in advance.

Three. Site selection: mainly consider the following five factors.

(1) factor 1: geographical location and surrounding conditions.

-Geographical location

-Distribution and consumption level of residential areas

-Number of family parks (a large number of family parks indicates strong demand)

-Competition in kindergarten scale, fees and conditions.

(2) Factor 2: Housing conditions

-Interior building area

-Outdoor space area

-Whether the room structure is reasonable: the long-span room is better, and the small room should consider whether it can be divided into rooms/beams, etc.

-Basic decoration conditions: floor, interior wall, exterior wall, bathroom, doors and windows, etc. (This directly affects the size of the initial investment)

-Appearance, lighting, etc

(3) Factor 3: Rent and payment method.

Fourth, market research.

-go deep into the local market research, know yourself and know yourself, and win every battle.

Five, establish the orientation, strategy and characteristics of running a school.

-This is the most critical step.

What is the orientation of the kindergarten to be run?

Is it an upscale neighborhood?

Or ordinary income families?

Or the floating population in the urban-rural fringe?

Or the township residents around the city?

With different goals, the requirements for the conditions of the park will be very different, and the implementation strategies will be different with different resources.

We must make a plan for opening the park according to local conditions, and we can't copy it.

Running a school with characteristics, according to the site, funds and software, formulate a plan for running a park with characteristics, and foster strengths and avoid weaknesses.

Sixth, concrete implementation.

-Five main aspects.

(1) renovation

-Indoor, outdoor, architectural appearance, entrance hall, teachers, etc. It's all the point. What materials are selected? How to embody the characteristics of kindergartens? How to present the overall image?

How should VI elements be embodied?

(2) Publicity and marketing

-A complete publicity plan, including advertising strategy, theme selection and form design of marketing activities, phased and thematic marketing publicity plan, etc.

(3) Teaching system

-Build your own teaching system around the characteristics of running a school.

(4) teacher training

(5) Establishment of management system

-Recruitment, establishment of organizational structure, clarification of post responsibilities, establishment of basic rules and regulations and management processes.

Seven, learning

This seems to be an extra topic, but among the kindergarten entrepreneurs I have contacted, many directors have no industry experience, but running kindergartens is not.

Many successful cases have many years of kindergarten experience. For various reasons, I think there are two points:

(1) Learning ability: The biggest feature of open-minded entrepreneurs is their strong learning ability, and inexperienced entrepreneurs have an advantage in this respect.

(2) Self-restriction: The old experience of running a garden is valuable, but it also has many negative effects, such as sticking to the concept and following the traditional model, which will hinder it.

Stop these directors from accepting new things.