Shangde's growth story

"County-level portals are the product of the trend of further informationization and further segmentation of portals. Although many grassroots webmasters have entered this field, it is not standardized at present, especially there is no big "home". There is still much room for improvement and integration in this market. Fortunately, we entered this industry when it was still in its infancy, and we are also fortunate to be at the forefront of this industry after eight years of practice, especially because we have the successful project of Xiasha Net as the foundation, so we are confident to become the final winner. " From Shang's words, we can easily find that in the eyes of the post-80s generation, if you want to succeed in starting a business, concentration and persistence are indispensable.

Zheng Dianqing's Special Reporter for Cai Zhiquan

An ordinary pair of gold-rimmed glasses and a gray trench coat, it may be hard for people to imagine that it is Shang, the founder of Xiasha. Com, one of the few successful cases of the third generation portal, will give people such a low-key first impression. But just like Hamlet's words-put me in a matchbox, I am also the master of this infinite space. After several years of hard work, Shang Taozhen and his team have tasted the sweetness on the big cake of the third generation portal.

In fact, the journey of business is not smooth sailing. He was born in a poor peasant family in Guangshui, Hubei Province. He has four brothers and sisters and his father has cancer. He only took 42 yuan to go to college, and went all the way to today with two classmates from scratch in junior year. At the beginning of our business, we also took many detours. "At most, we have a total of seven projects. At that time, our mentality was very floating, we had some money, and we wanted to go to any project. It was not until we understood our strengths and weaknesses that we turned our focus to the third generation portal. " Yishan Network Company, founded by Shang, currently has three branches, dealing in software, hardware and websites respectively. After eight years' efforts, Xiasha. com, a website platform founded by Shang, has become the largest comprehensive information platform in Xiasha area to provide all-round, localized and humanized services for citizens. Today's Xiasha. The unique county-level portal mode of com has been piloted in other regions. 5 million pieces of data, building Xiasha life service "Skynet" 16 years ago, this was the easternmost beach in Hangzhou; After 16 years, a regional portal named is creating a "miracle" with 400,000 daily visitors-a legend created by Shang and his team. Now, continuing to explore the road, he started a second venture, hoping to incite the domestic small portal (the third generation portal) market of nearly 100 billion.

If you search for a series of related keywords such as Xiasha, Xiasha.com, Xiasha real estate, Xiasha talents and Xiasha in major search engines around the world, you will find that a portal website named Xiasha.com is always in the forefront. This is the result of several years' efforts by Shang and his team.

As a representative of the third-generation portal in China, Shang believes that the primary goal of doing a good job in the third-generation portal is to write a good article on the topic of "native land". "If you are not familiar with the local, how to serve the local? Take Linping.com, where we are expanding, for example. In this website, all the people we recruit are Linping locals. In my opinion, it is difficult for an outsider to grasp the local information dynamics. Of course, it is also important to make the website fine. " According to him, at present, there are 5 million pieces of Xiasha information in the whole background database of Xiasha Net, and the success of Xiasha Net is based on these huge and complicated information data. At present, our other regional expansion is also adhering to this concept. The first thing is to collect the latest and most practical local information in real time and create a local "encyclopedia". Now the registered population of Xiasha. Com has accounted for more than half of the total population of Xiasha. However, Shang and his team, who tasted the fruits of victory for the first time, did not stop there. He put forward a new slogan of "starting a business", hoping to incite the market of more than 2,800 county-level small portal economies and establish a new "empire" of the national county-level portal market through the systematic project chain of "modularization of software and hardware-common growth college-implantation of profit model". In order to realize his dream, he named the county-level portal as "the third generation portal" and boldly put forward his own new ideas on how to integrate the domestic market.

"At present, the expansion of the third-generation portal (county-level portal) has been recognized by many network companies in this field, and gradually set foot in it. Now it is a popular project. However, for us, old qualifications and rich experience are a big advantage. " From starting a business in 2003 to entering the battlefield of China's third-generation portal, Shang Taozhen believes that she can stand on her own feet, relying not only on mature experience. "It's a troika. Hardware and software are two wings, and the website platform is the vanguard. This configuration is very conducive to our independent innovation and play, rather than following a mature model, so our advantages are obvious. "

"The basic feature of regional portals is that they have strong local attributes, and everything should be centered on" local ". I think a successful third-generation portal should have four contents, one is local information, the other is local SNS community, and the other is local classified information, including local recruitment and job hunting, real estate information and so on. The last piece is O2O (local e-commerce). " When talking about the current content of Xiasha. Tao Zhen said.

"China has 2846 districts and counties. Of course, not every district and county is suitable for the third generation portal (related to local politics, culture and economy). If I can cover every point, it is a surface (integrating China), and every point is carefully cultivated locally (unlike Tencent's "Flying Army", there is little online and offline contact), and the combination of online platform and offline local activities and exhibitions will not have this effect. Different counties can also share local resource information effectively and at low cost. Take the profit point plug-in of "Specialty Mall" as an example. You produce apples here, oranges there, and exchange special products at zero cost through shopping malls. Isn't this a win-win situation? If the O2O module goes online, how much incitement will it have? " Shang analyzed the huge prospect of this market for me.

"We haven't had financing since we started our business, but now this model is very clear and mature, and we want to copy it quickly with capital." "There are a lot of capitals interested in this now, some of which are foreign venture capitalists. I also want to make an advertisement through your magazine. If there are like-minded venture capitalists, you can contact me. " Talking about the next plan, Shang said: "Do something for the benefit of the people" is the slogan of Shang's company network. Its team is also adhering to this concept for long-term entrepreneurship and undertaking public welfare projects, and has been commended by the government many times. Sha Yi. com, together with the local government, invested nearly one million yuan to build a "creative market for college students", which provided free booths for college students' stall owners to innovate and start businesses, and has gone out of more than 600 stall owners. Shang also supported out-of-school children for a long time as the chairman of the Volunteer Alliance, and was awarded the nomination award for volunteer service in Zhejiang Province.

From "outstanding college student entrepreneurs in Zhejiang Province" to "outstanding entrepreneurial instructors in Hangzhou" to "20 1 1 young leaders", it has grown into a model for young people. Along the way, he said: The first thing you need is the ability to stop and think at any time and always ask yourself what kind of person you want to be. Always remember your responsibility, don't go with the flow, but listen to your inner voice. "—————————— (Excerpted from today's Morning Post)

Poor students hope to incite the 100 billion market of the third generation portal.

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