What is the employment prospect of visual communication design? I am a freshman now and want to be an excellent designer. What should I do now besides studying school courses?

Visual communication commercial art design is a new compound occupation that has gradually developed in recent ten years, covering a wide range and developing very rapidly. Its professional categories include: commercial environment art design, commercial display design, commercial advertisement design, book binding design, packaging structure and decoration design, clothing design, industrial product design, commercial illustration, logo design, enterprise CI design, web page design and so on.

The full name of a designer is an international commercial art designer. Due to the update of media technology and the progress of digital art, the development of commercial art has been greatly promoted. The highly developed economy in North America has brought designers a wide range of opportunities and great vitality. The reason is not difficult to understand, because no matter what the economy is, it can't stop the development and research of new products. Moreover, the trinity pattern of "product-packaging (artist)-publicity" will never be broken, which means that as long as there is a product, there must be the participation of artists. Moreover, the concept of design has long been deeply rooted in people's hearts, which can be seen from the information released by various living facilities and propaganda media.

Graphic designers have high job stability. There is no doubt that during the economic boom, even if the economy declines, it will not have much impact. For example, the wave of large-scale layoffs in North America in recent two years has brought great impact to the high-tech industry and slowed down the development of high-tech products. Of course, it is actually a rebound of the bubble economy, which can not completely change the traditional industrial structure, nor can it affect the design field. Everyone knows that layoffs are basically repetitive and unnecessary, and usually the position of designer is unique within the company. If it is cut, it will cost a lot of money to outsource in the future, which is also the reason why design companies can survive and develop. In recent years, Canada's economy is depressed, but Toronto's construction industry is highly developed. Environmental art design, commercial exhibition design, decoration design, commercial advertising design and other fields are extremely prosperous, and a large number of positions are vacant.

On the other hand, with the development of IT software, the demand for interface designers is more prominent, which can be seen from the job advertisements of major job-seeking websites, especially the compound talents who know both programming and interface design, which should attract the attention of IT people. In 2004, Canada's economy improved obviously, the pace of product development accelerated, and the field of commercial art design will further achieve great development. Accordingly, a large number of professionals are necessary. Graphic design obviously has a bright employment prospect and should be listed as a good choice for skilled immigrants to find jobs and jump ship!

When it comes to graphic design, it is necessary to elaborate on digital art. Then, what is digital art?

The word digital art can be said to be completely inexplicable in the past. Why? Because the words number and art are really irrelevant, how can we compare them? As people often say, those who study liberal arts and science are romantic and profound; There is no possibility of integration. But at present, this situation has changed. It can even be said that this situation has undergone a fundamental change. Now, the most fashionable word is-digital or digitized. Maybe you have another opinion. You might say that "digital" should be understood as "digital technology", not "digital art" as you said. In this way, you will return to the opposite of the old road and arts and sciences. Because purely technical things can't be fashionable. With artistry, it can become fashion.

Digital art refers to the art based on the development of digital technology and brand-new media technology, which is a clever fusion of human rational thinking and artistic feeling. Digital works of art must use all or part of digital means in the process of realization. Digital art works mainly include the following forms: video and interactive equipment, virtual reality, multimedia, electronic games, comics, online games, online art, digital design, computer illustration, computer animation, 3D animation, digital special effects, digital photography, digital music and music images. In other words, digital art is an interdisciplinary field with a high degree of integration of art and technology, covering art, technology, culture, education, modern management and many other aspects. Then, all media cultures produced by computer technology can belong to the category of digital art.

The mature new media art in 1960s provided artists with a new platform for all-round creation, and entered a brand-new digital art stage at the end of 1990s. Worldwide, the vigorous development of digital art has led a new round of artistic trend. There is no doubt that digital art industry is the core industry of knowledge economy industry in 2 1 century. In the United States, the sales of computer animation and related image products have reached nearly10 billion dollars; In Japan, media art, video games, comics and other works have already led the world and become the second largest industry in Japan. In South Korea, the digital content industry has surpassed the automobile industry to become the largest industry. A glimpse of the whole leopard, through the above figures, we can see the broad development prospects of digital art!

Now it seems that it is really important to cultivate international digital art design talents. We should not only master virtual technology and drawing, but also have creativity, imagination and communication skills, team spirit and software engineering project management ability. At present, the situation that talents know art but not computer technology, but those who know technology often lack artistic foundation must be changed, especially in highly developed North America. Then, breaking the boundaries between arts and sciences, communicating science and art, and having compound talents who can show their imagination and creativity through solid digital technology will surface.

There is a big gap between the development of digital art design in China and the world, which makes many skilled immigrants know that this is a good employment orientation, but they are still afraid of graphic design. But in fact, digital art has not been abroad for a long time, and we are basically on the same starting line. As long as we can hear it, see it and travel in it, a journey of a thousand miles begins with a single step. The only way not to be eliminated by the times is to keep forging ahead, learn from the strengths of others and make up for your own shortcomings. Having a certain IT foundation or art foundation will make you even more powerful. Friends without any foundation can also be found in the most basic feelings. After all, no one is a born designer, and we live in an era of fierce competition. If you don't advance, you will retreat