About Snow Beer

China Resources Snow Beer (China) Co., Ltd. was established in 1994. It is a wholly foreign-owned enterprise that produces and operates beer and beverages. Headquartered in Beijing, China. Its shareholders are China Resources Enterprise Co., Ltd. and SABMiller, the world's second largest beer group.

It only took ten years for China Resources Snow Beer to develop from a single regional factory to a well-known enterprise in the industry. China Resources Snow Beer currently operates 48 breweries in mainland China, accounting for 15% of the Chinese beer market. It owns more than 30 regional brands and has regional advantages in many markets in China. In 2006, the sales volume of China Resources Snow Beer exceeded 5 million kiloliters, not only breaking through the sales volume of Snow Beer single product, but also the company's total sales volume surpassed other domestic beer companies in one fell swoop, becoming the largest beer company in China.

China Resources Enterprise Co., Ltd. is listed on the Stock Exchange of Hong Kong and is one of the constituent stocks of the Hang Seng Index in Hong Kong and the Hang Seng London Reference Index. Shares are also traded in American Depository Receipts and may be traded on the UK Exchange Automated Quotation System. The Group focuses on consumer goods business, covering Hong Kong and Mainland China, and is mainly engaged in retail, beverage, food processing and distribution, textile and property investment businesses. Its ultimate holding company is China Resources Corporation. As of the end of December 2004, the company owned 54.91% of China Resources Enterprise's equity. The company currently employs more than 80,000 employees in Hong Kong and Mainland China, of which 97% are employed in Mainland China.

SABMiller is one of the world's largest beer companies, listed on the London and Johannesburg stock markets respectively, and is headquartered in London, England. SABMiller is engaged in the large-scale production and sales of beer and other beverages. Its business covers five continents of the world. It has more than 100 breweries and more than 150 beer brands in more than 40 countries, with annual beer sales of 18.9 million. ton. SABMiller's production management enjoys a high reputation internationally and is considered a company that is very good at operating in emerging markets. SABMiller has a leading brand portfolio and market share in many of the countries it has entered. SABMiller acquired the American Miller Company in May 2002, and has since entered the world's largest beer market and profit center.

In 2002, China Resources Snow Beer (China) Co., Ltd. made every effort to build Snow Beer into a national brand. Snow Beer has always been deeply loved by the country for its fresh, light taste and positive, enterprising and challenging brand personality. It is widely loved by consumers and beer lovers, and has become the favorite beer brand among contemporary young people.

Since 2002, Snow Beer has been officially recognized as a "Chinese Famous Brand" product by the General Administration of Quality Supervision, Inspection and Quarantine many times, and at the end of 2006, it obtained the product quality inspection exemption certificate issued by the General Administration of Quality Supervision, Inspection and Quarantine.

In 2005, Snow Beer became the largest-selling beer brand in the country with a single product sales volume of 1.58 million liters. In 2006, Snow Beer became the fastest growing and most valuable beer brand in China, with its brand value reaching 11.185 billion yuan. After ranking first in the country in terms of single-product sales in 2005, Snowflake reached a record high in 2006, with a sales volume of 3.037 million liters, once again retaining the title of No. 1 in single-product sales in China's beer industry.

Major Events of China Resources Snow

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Major Events:

China Resources Snow Beer (Guizhou) on June 15, 2007 Co., Ltd. was established in Guiyang.

On April 12, 2007, Mongolia Bathan Liquor Co., Ltd. joined China Resources Snow Beer (China) Co., Ltd. and officially established China Resources Snow Beer (Hulunbuir) Co., Ltd.

On March 27, 2007, China Resources Snow Beer (China) Co., Ltd. held a press conference in Beijing, officially announcing that the national production and sales volume of China Resources Snow Beer exceeded 5 million liters for the first time, and the sales volume of Snow Beer became the first to exceed 3 million. Kiloliters, both ranked first in sales in the country.

On January 29, 2007, China Resources Snow Beer (Xing'an) Co., Ltd. held a plaque unveiling ceremony. China Resources Snow Beer (China) Co., Ltd. acquired the beer business-related assets of Ulanhot Mengyuan Liquor Co., Ltd. with a capital of 37 million yuan, and China Resources Snow Beer (Xing'an) Co., Ltd. was established. Mengyuan Liquor Industry's current production capacity is 50,000 kiloliters. After the acquisition is completed, China Resources Snow will invest 20 million yuan to increase its production capacity to 60,000 kiloliters.

On January 26, 2007, China Resources Snow Beer (China) Co., Ltd. invested and built a modern beer factory in Harbin with international advanced level and a leading position in the country - China Resources Snow Beer (Heilongjiang) Co., Ltd. It was officially put into production on January 26, 2007. The newly built China Resources Snow Beer (Heilongjiang) Co., Ltd. has a total investment of 350 million yuan. The overall designed production capacity is 460,000 kiloliters per year. The first phase of the project will achieve 230,000 kiloliters per year.

On January 19, 2007, Anhui Shengli Brewing Co., Ltd. officially joined China Resources Snow Beer (China) Co., Ltd. and established China Resources Snow Beer (Chuzhou) Co., Ltd.

On January 4, 2007, China Resources Snow Beer (China) Co., Ltd. ("China Resources Snow") announced in Beijing that it would acquire 100 of Lanjian (Group) Co., Ltd. for RMB 2.5 billion in cash. Equity. After the transaction is completed, China Resources Snow will hold 100 shares of Sichuan China Resources Blue Sword's 14 breweries (62 held before the acquisition), and will also hold 100 shares of Sichuan Blue Sword Group (Guizhou) Waterfall Beer Co., Ltd., RMB 100 million Cash and the "Blue Sword" trademark.

On December 15, 2006, China Resources Snow Beer (China) Co., Ltd. announced today that it would acquire Shanxi Yueshan Beer Co., Ltd. and Inner Mongolia Co., Ltd. at a consideration of approximately RMB 139 million (including inventory) and RMB 37 million respectively. Assets related to the beer business of Mengyuan Liquor Co., Ltd.

December 5, 2006

The "Snowflake" brand was rated as the most valuable brand in China in 2006, with a brand value of 11.185 billion yuan.

In December 2006, the General Administration of Quality Supervision, Inspection and Quarantine approved Snow Beer (less than 500ml) products to be exempted from inspection and issued a product quality inspection exemption certificate.

On July 24, 2006, China Resources Snow Beer Company announced today that it had acquired 100% equity interest in Zhejiang Yinyan Beer Co., Ltd. and Anhui Huaibei Xiangwang Beer Co., Ltd. for RMB 338 million and RMB 81 million respectively. assets.

On April 6, 2006

China Resources Snow Beer (Heilongjiang) Co., Ltd. was established and a groundbreaking ceremony for the new factory was held.

On February 9, 2006, China Resources Snow Beer (China) Co., Ltd. announced in Beijing that it would acquire an 85% stake in Fujian Quanzhou Qingyuan Beer Co., Ltd. ("Qingyuan Beer") for approximately 72 million yuan. , thus successfully realizing the production layout of China Resources Snow in Fujian. On December 9, 2005, Qinhuangdao Yanshan Industrial Company signed a contract with China Resources Snow Beer (China) Investment Co., Ltd. to jointly establish China Resources Snow Beer (Qinhuangdao) Co., Ltd.

September 23, 2005

"Zhejiang Qianbeer Co., Ltd." was renamed "China Resources Snow Beer (Zhejiang) Co., Ltd."

2005 September

China Resources Snow Beer (Tianmen) Co., Ltd. was established.

On April 11, 2005, China Resources Snow Beer (China) Co., Ltd. announced in Beijing that it had reached an agreement with the Fuyang Municipal Government. , and purchased the assets of the reorganized Fuyang Snow Beer Co., Ltd. for RMB 125 million in cash. This acquisition opened up the northwest Anhui market for China Resources Snow Beer in addition to the Hefei and Lu'an markets where it already has considerable advantages. , will help continue to promote the sales of Snow Beer in the Anhui market, and will also help further consolidate the market position established by China Resources Snow Beer in central China. February 27, 2005

China Resources Snow Beer (Yichang). ) Co., Ltd. was established.

On December 9, 2004, China Resources Snow Beer and Zhejiang Xiling Beer Co., Ltd. jointly invested in the establishment of China Resources Xiling (Hangzhou) Beer Co., Ltd. The total investment of this project is expected to be 220 million yuan. After the joint venture is established, it will build a new annual production capacity of 100,000 tons; the final production capacity will be expanded to 200,000 tons. This will lay a solid production foundation for the company's next development in the Hangzhou market. In October 2004, China Resources Snow Beer wholly acquired the former Qamdo Xueyuan Brewery in the Tibet Autonomous Region and established China Resources Snow Beer (Tibet) Co., Ltd. China Resources Snow Beer established a base in the highest place in the world.

On September 15, 2004, the Australian Lion Nathan Limited (Lion Nathan Limited or "Lion King") was successfully transferred to the Australian Lion Beer Group for an acquisition consideration of US$71 million and a debt to be assumed upon completion of the acquisition. ”) acquired all interests in its beer business in China, including its three breweries in Suzhou, Changzhou and Wuxi, with a combined production capacity of 516,000 kiloliters. This acquisition of China Resources Snow Beer not only enters the Jiangsu market, but also provides a strong platform for China Resources Snow Beer to establish its dominant position in the East and South China markets; in terms of layout, it will build more connections with regional advantageous markets such as Zhejiang, Anhui, Jiangsu, and Hubei. long-term significance. On August 26, 2004, China Resources Snow Beer (China) Co., Ltd. invested RMB 680 million to build a new brewery in Dongguan City, Guangdong Province. The production capacity of the new beer plant will reach 300,000 kiloliters. The plant is expected to start construction in November 2004 and will be built in strict accordance with international standards. It will not only be able to produce high-end beer, but also pure draft beer. It will mainly be used to produce Snow Beer, China Resources Snow's national brand. After the completion of the plant, China Resources Snow Beer will be available in Northeast, North, Central, East, Southwest and South China. On August 10, 2004

China Resources Beer (China) Co., Ltd. officially changed its name to China Resources Snow Beer (China) Co., Ltd.

On July 8, 2004, China Resources Snow Beer (Wuhan) Co., Ltd. held a groundbreaking ceremony for the 100,000-ton pure draft beer production line expansion project.

On May 18, 2004, China Resources Beer announced in Hong Kong today that China Resources Beer will form a joint venture with Anhui Longjin Group to acquire revenue from Longjin Group’s two breweries in Shucheng and Lu’an. Under the account.

On March 9, 2004, China Resources Beer Co., Ltd. and Zhejiang Qian Beer Group Co., Ltd. held a share transfer joint venture signing ceremony in Hangzhou today. The two parties announced that they would jointly operate "Zhejiang Qian Beer Co., Ltd. Company" marks that China Resources Beer, as a leading enterprise in China's beer industry, has achieved a new breakthrough in regional layout. On January 24, 2003

Beijing China Resources Beer Co., Ltd. was established.

In November 2002, Anhui China Resources Beer Co., Ltd. took the lead in Anhui beer industry and set a new record of production and sales exceeding 200,000 tons.

November 14, 2002

Panjin China Resources Beer Co., Ltd. was established.

On May 18, 2002

Wuhan China Resources Beer Co., Ltd. held an unveiling ceremony.

October 2001

Changchun China Resources Beer Co., Ltd. was established.

October 28, 2001

Sichuan China Resources Blue Sword Beer Co., Ltd. was established.

On June 18, 2001, Heilongjiang China Resources New Samsung Beer Co., Ltd. (now renamed Harbin China Resources Beer Co., Ltd.) held a plaque unveiling ceremony.

April 2001

Leshan China Resources Beer Co., Ltd. was established.

March 23, 2001

Liaoyang China Resources Meiyue Beer Co., Ltd. was established.

November 23, 2000

Anhui China Resources Beer Co., Ltd. held an unveiling ceremony.

October 18, 2000

Tianjin China Resources Beer Co., Ltd. held a completion ceremony for the 200,000-ton expansion project.

On August 18, 2000, Mianyang China Resources Beer Co., Ltd. completed the technical transformation and expansion project with an annual output of 200,000 tons, becoming one of the largest beer manufacturers in Sichuan.

December 28, 1999

Anshan China Resources Beer Co., Ltd. was established.

November 1999

China Resources Beer (China) Co., Ltd. acquired C'estbon Food and Beverage (Shenzhen) Co., Ltd. through another acquisition.

August 1999

Tianjin China Resources Beer Co., Ltd. invested 130 million yuan in a 200,000-ton expansion project.

June 23, 1999

Tianjin China Resources Beer Co., Ltd. was established.

On June 4, 1999, the completion ceremony of the 280,000-ton beer expansion project of Jilin China Resources Beer Co., Ltd. was held grandly. The completion of the project marks that Jilin China Resources Beer Co., Ltd.'s production capacity ranks first in Jilin Province.

June 11, 1998

The second phase of the expansion project of Dalian China Resources Beer Co., Ltd. was completed, increasing the output from 80,000 tons to 180,000 tons.

February 24, 1998

Jilin China Resources Beer Co., Ltd. held an opening ceremony.

October 18, 1997

Mianyang China Resources Beer Co., Ltd. was established.

On August 15, 1996, Shenyang China Resources Snow Beer Co., Ltd. held a share transfer signing ceremony. China Resources Beer (China) Co., Ltd.’s shareholding in Shenyang China Resources Snow Beer Co., Ltd. increased to 90%. In 1996, China Resources Beer (China) Co., Ltd. acquired a 67.5 stake in C’estbon Food and Beverage (Shenzhen) Co., Ltd.; in the same year, C’estbon’s purified water sales exceeded 50,000 tons.

On March 28, 1996

Dalian China Resources Beer Co., Ltd. held its founding ceremony.

December 16, 1993

Shenyang China Resources Snow Beer Co., Ltd. held a joint venture signing ceremony.

Brand History

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Snow Beer was born in Shenyang Brewery.

In the 1964 product evaluation meeting where China's beer authorities gathered, a new product defeated all the old-brand beers in China and won the first prize.

This upstart beer was named "Snowflake" beer because of its rich foam, as white as snow, and long-lasting flavor as fragrant as flowers.

Since then, "Snowflake" has been among the best in every national competition. In 1979, Snow Beer was named the National Quality Liquor at the Third National Wine Appraisal Conference of the Ministry of Light Industry.

The products have been exported to Hong Kong, the United States, France, New Zealand, Australia and Japan.

For a long time, Snow Beer was mainly exported. It was not until the late 1980s that special offers were made on a limited basis to foreign-related hotels and some important institutions.

Snow Beer has a foam as white as snow and a long-lasting fragrance like flowers. The liquor is light yellow and bright. It has the aroma of hops and malt, and the aroma is pure. When poured into the cup, due to the sufficient carbon dioxide, The foam as white as snowflakes floated up immediately. It lasts for up to five minutes without disappearing, like a layer of snow covering the wine. It has a fresh and refreshing taste, a young, energetic and enterprising brand personality, a pleasant slightly bitter taste, soft and refreshing. Drinking it ice-cold in summer is refreshing and unforgettable for a long time after drinking.

Good market reputation and good business performance attracted Hong Kong China Resources Group, which was preparing to enter the beer industry. In 1993, Shenyang China Resources Snow Beer Co., Ltd., the predecessor of China Resources Snow Beer Liaoning Co., Ltd., was established.