We have just established a beverage factory. How can we get our products to be sold by beverage wholesalers, supermarkets and non-staple food wholesale companies?

This is a big layout. First, look at the positioning of your product, whether it is a mass product or a high-end product. To put it bluntly, what is the market price of your product? Then make a market layout based on the market positioning, and do promotion in the early stage. And publicity, let the public know about your products, and then find dealers, market new products in the early stage, the manufacturer must provide strong support to dealers, and the gross profit point must be high, so that dealers can open the market for you, and It is what you call letting the wholesale department and small and medium-sized supermarkets sell your products. In the early stage, it is best for manufacturers not to do the market by themselves. The personnel cost is high and the effect is not good. After negotiating with the dealers, you can recruit some market maintenance specialists to assist the agents in shopping. Shop shopping is a very important link. During the work of shopping in the shops, the marketing specialists should be responsible for the display and placement of products and the control of market prices. At the same time, they should collect statistics on each store. The sales data of each store are fed back to the company, paving the way for the elimination of dealers' own marketing after the market is opened. The solution for small and medium-sized supermarkets is the KA channel, which is a large supermarket like Wal-Mart. The entry requirements for such large supermarkets are mandatory, such as the entrance fee, the barcode fee, the amount of points deducted in the front and back office, etc. Wait, the cost is not small, but entering a supermarket is the most important step in letting the public know your product. After entering the store, you need to cooperate with activities, rent a place, find a few promoters, and conduct tastings to promote your product. In the early stage What’s important is not sales volume, what’s important is that the public will remember that you have a series of products like yours. Once the market is opened, the follow-up operations will be easy. . . . It’s tiring to fight purely by hand