Annual work report of marketing department

1. Annual Business Work Report of Marketing Department

Quite right, many things have passed without saying it, and time often makes us unconsciously burn and write down something with its selectivity. Looking back on 20xx, there are still fragments and shadows of the past, and some of my thoughts and opinions are still in my mind. Now I will record some of my accumulation as follows: 1. Three key words in my work in 20xx:

1, actively improve their market savvy.

For marketers, if they don't have a market mind, it means walking dead, and it is difficult to have big expectations, because the market is always changing, and they can't make a living by relying on the theoretical knowledge they learned in school before. They must rely on their own understanding to make continuous progress in order to strive to become real marketers. In 20xx, I made full use of the opportunity of visiting the market many times and attending every sales meeting to get in touch with the market actively. I broke through the previous pattern of staying in the office for a long time, making phone calls, writing letters, consulting relevant websites, reading newspapers, etc., tried to think independently, constantly analyzed and summarized, determined to refine my professional vision, and turned my deliberate observation of the liquor market into a professional habit.

2. Ensure sufficient working hours.

In 20xx, I used normal working hours and part of overtime hours to ensure that I had enough time to devote myself to my study, study my work potential, and strive to pursue a potential that others can't replace and can be used everywhere. Although I can't see the obvious effect of personality in a short time at present, I believe my investment will definitely pay off.

3. A healthy and peaceful attitude

Although we are in the marketing department, our education is higher than that of some regional managers/business people, and the investment time is several times that of some regional managers/business people, but the treatment is not as high as that of business people, and there is nothing else, but my mind is very correct and peaceful. Even when the leaders have spent a lot of time and energy and are not fully satisfied, they are still comforting their business personnel to complete their performance in half a month, while excellent marketers have to work overtime; Excellent salespeople can achieve 200% performance in a short time, but no marketer is excellent enough to meet the objective conditions of XX20. Although this often happens, he always tries his best to ensure his peace of mind.

Looking back on my xx years, I mainly went to some places and did some market research. Participated in many sales meetings and industry meetings, put forward some opinions and did some basic business work. Compared with my own performance, I found that I still have many shortcomings, such as not meeting the requirements of Excellence in business; Sometimes, I do things too hastily and lack a thorough and meticulous work style. Although I have worked hard for xx years, I still find that there is nothing to show my real achievements, some recommendations are not systematic enough, and no more effective methods for the market have been put forward ... XX years will be effectively improved through hard work.

Second, the recommendation of the marketing department:

It is a common dream of all of us to establish a strong marketing department, because a strong marketing department is the foundation of building a strong blast furnace manufacturer brand. Brand composition requires strict planning and efficient implementation, and these two characteristics are almost impossible to achieve without a strong market department. Establishing a strong marketing department may be the beginning of the effective transformation of the group. According to my working experience in the marketing department in the past four years, I personally feel that our marketing department lacks good living conditions:

1, lack of sufficient high-level support:

Although the marketing department undertakes some linear functions, it is still an employee organization in essence. As a staff officer without command, he needs to give corresponding guidance on many things, and it is difficult to carry out his work without the support of senior management. High-level support should include at least three aspects of information, 1, concept propaganda, 2, giving practical authority, and 3, proper "eccentricity", especially the marketing department, which was established only 20xx years ago. Since its establishment, it has been crossing the river on the basis of poverty, and it is often the most error-prone, which is easy to cause accusations and complaints from production systems, regional managers and even factory salesmen. At this time, the top management needs to analyze carefully. If it is really not a war crime, it may still need to continue to support the marketing department.

2. Lack of clear consistency in implementing market strategy;

Without a clear marketing strategy, the marketing department can't survive at all, and without the consistency of strategy, the marketing department can't establish its prestige.

3. Lack of supervision over the promotion plan/marketing plan;

No matter how good the plan is, it will fail without good implementation, but with good implementation and no effective inspection and supervision, it is also empty talk.

In addition, there are the following practical problems in the marketing department, which also greatly restrict the function of the marketing department:

1, team performance stagnated.

2. Lack of material incentives and low team morale. Low satisfaction.

3. The working atmosphere is wrong, and there is no effective teamwork orientation.

4. The staffing/function setting is not reasonable, and the team is basically in a state of individual combat, and there is no overall resultant force.

Suggestions to the marketing department based on their own problems in 20xx;

1, get the support and attention of the top management of the group, and let the top management know and understand the efforts of the marketing staff.

2. Refine and clarify the organizational structure and job responsibilities of the existing marketing department.

3. Optimize the existing personnel of the marketing department and reorganize and adjust the composition ratio, and strengthen the functions of market research/market planning/media research on the basis of optimizing the design function; In addition, the marketing department should strive to create a harmonious atmosphere and put an end to such villain behaviors as insincerity, flattery in front, and framing behind.

4. Improve the incentive measures of the marketing department.

At present, the wage system implemented by the marketing department has no incentive measures, which is not conducive to everyone's potential. The position of marketing department is between the regional manager of sales logistics and the special salesman. Everyone is selling intellectual labor, which has high innovation value, developing potential markets for enterprises, and promoting and creating the sales of enterprises tomorrow. Therefore, we must be willing to invest in them, evaluate their creative marketing plans and give them reasonable incentives to improve and stimulate their work enthusiasm, otherwise they will be in danger of losing or slacking off.

5. Promote the working mode of the project team in time.

A lot of work in the marketing department needs to be completed by all departments, so it is suggested to promote it in the form of special project teams. The responsibilities of each post in the marketing department are only relative division of labor, not their own responsibilities, but close cooperation. After implementing the working mode of the project team, members of the project team can be convened according to the needs of different stages to jointly complete special projects through meetings and discussions. After the project is completed, the general manager and the marketing manager will convene relevant departments/personnel to discuss and pass.

6. Regularly or irregularly let marketers go deep into the regional market to learn and experience the first-line operation practice.

Only by understanding the front-line operation and grasping the artery of the market can the planning scheme be recognized and implemented by front-line personnel. If marketers want to make their plans feasible and finally be adopted by the front line of the market, they must first understand the operation practice of the front line of the market and know all aspects of the market operation like the back of their hands.

The above are some personal opinions about the marketing department, which may be extreme and one-sided, but they are all my own experiences, my personal feelings, 20xx, and all the old things have been a long time ago. 20xx must have something we need to leave, collect and engrave. In 20xx, facing the sunshine and with expectation, we stand at the beginning of time again. There will definitely be some undercurrents or undercurrents that will affect us again during the journey, but we believe that we are a team with quality and fighting capacity, and 20xx will certainly achieve new results.

2. Annual Business Work Report of Marketing Department

The year of 202 1 is coming, and some gains have been made. Near the end of the year, let's summarize the work of the marketing department. The purpose is to learn lessons and improve performance. We are confident and determined to do a better job in market development in 2022. I. Year-end Summary of Marketing Department

The marketing department of xx Company was established at the beginning of xx in 20xx. As the company's marketing methods other than store operation haven't formed the reference rules and regulations, marketing strategies, market expansion methods and product price training system, the initial stage (the first week) is mainly to establish the marketing department, establish and improve the departmental mechanism, and get familiar with the company's product price system.

Team building; Detailed national marketing center planning, performance appraisal standards for sales staff, sales salary system, annual work plan, team culture, etc. Be worked out. Because the recruitment of sales staff in xx was not ideal, the formation of sales team in marketing department encountered great problems. At present, the marketing department has x managers, x account managers and x network promoters, and the team building plan of the marketing department has only completed 20%.

Market expansion; The marketing department paid a door-to-door visit to xx business district, xx square, xx national road, xx business district and pedestrian street business district in xx month. The number of customer visits is above xx, among which there are xx customers in need. Xx contracted customers. Among them, there are X secondary business development projects of xx National Road (the total contract amount of each fish is xx yuan, and the contract amount of Dongmen Hotel is xx yuan), and the remaining X projects are business development of the marketing department. The total performance of the marketing department in xx month is RMB X, RMB X and RMB X. ..

Sales performance is not ideal. Although there are some objective factors such as information statistics, customer confirmation, renderings design, coordination of bidding office and weather, the main problems existing in the marketing department are:

1, product knowledge and price system are not familiar enough, and must be strengthened on 202 1.

The improvement measures are as follows: internal training, product system analysis one by one, and case alignment. At the same time, the general manager's office regularly conducts detailed product and price training for applicants.

2. The account manager's work intensity is not enough, and he lacks thinking ability, goal and time management ability.

The improvement measures are as follows: From 20021year 10, the marketing department will carry out the established marketing plan to the letter, intensify its work, and require every member of the marketing department to break down the performance target to every day. The daily work progress reflects the performance target, the number of intended customers, the number of required customers and the number of customer visits, and the marketing will be carried out in strict accordance with the daily work plan. If the target plan is not completed that day, it will be doubled the next day, and the target plan will not be sponsored by the growth fund of xx yuan for one week.

3. Personal temperament and quality need to be improved.

The improvement measures include: increasing the training of internal business etiquette and communication skills, and conducting one-on-one drills after the training. Due to the cold weather in winter, it is impossible to unify formal attire. When the temperature is suitable, all members of the marketing department are required to wear leather shoes and trousers. (It is recommended to wear a badge for the dress).

Second, the overall work plan for 2022

In next year's work plan, we will focus on the following tasks:

1. Establish a sales team that is familiar with business, high-quality, efficient and relatively stable.

Talent is the most valuable resource of an enterprise, and all sales achievements come from having an excellent sales team. Establishing a cohesive, effective and high-quality sales team is the foundation of an enterprise. Set up a harmonious and efficient sales team as a major task for next year.

2, improve the organizational system, improve the quality of personnel, business ability.

In 2022, I hope to get strong support from the company and personnel department and complete the recruitment of sales staff in the marketing department as soon as possible. The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.

3. Annual Business Work Report of Marketing Department

A qualified marketing manager should jump out of the traditional thinking limitations on the basis of thinking about existing problems. In order to explore new markets in the future work and make corresponding plans, I made a summary of the work of the marketing department during this period. I. Responsibilities of Marketing Manager

I mainly make a more detailed market plan according to the strategic policy formulated by the company. Of course, what is more complicated is that market planning needs a lot of market data for analysis. Only by personal investigation and analysis can I get practical and effective data for my use. Because our marketing department is equivalent to the Depth Charge of market attack, mistakes in our work are likely to indirectly affect the performance of other departments. When conducting market analysis, don't blindly believe in big data on the Internet. Although the above data are true and more detailed than our company, the data of a few years ago are not very helpful to the market research of some industries in recent years except for providing reference opinions.

Second, the performance of the marketing department

It is worthy of recognition that the market research has been well prepared. In a large number of facts, we quickly made several plans and provided them to the company leaders for screening. After the final plan was determined, we began to work hard in the market. In fact, although a saturated market can provide us with a small amount of profits, our products are used by most people in daily life, so the company will not have the possibility of financial deficit anyway.

Third, the defects and difficulties in the work of the marketing department

One is that our market is very passive in the competition with other big enterprises, or it may be because our thinking is fixed in past experience when we analyze the market. The final conclusion, besides slightly improving the company's performance, has not achieved the expected results in the plan, which will also mean that if it cannot be improved as soon as possible, it will be difficult to take the lead in future work. Fortunately, the company's sales team has played an extraordinary role in this year's work, making up for the shortage of the marketing department.

In any case, it is also the dereliction of duty of our marketing department to fail to reach the expected goal. Therefore, in the future work, we should either formulate feasible performance indicators according to the actual situation, or improve our ability to achieve the standard of completing the corresponding tasks. There must be no marketing department plan that is not based on facts.

4. Annual Business Work Report of Marketing Department

I entered the marketing department in XX and was appointed as the head of the marketing department in XX. I stayed in the company for two years. Now I'm going to make a report on the work during this period, and I urge you to give us more valuable opinions and suggestions. Our marketing department focuses on telephone business, supplemented by network. In the early days, we looked for potential customers through every phone call. In order to establish a trust relationship, communicate with every customer. Let them feel from the heart that we serve them all the time, focus on helping them, and work on the principle of "do what you can, and do what you can". In this way, when the business work is basically completed, it not only meets their needs, but also obtains the benefits we deserve. Through our products, our service has won their trust. Next time you have a chance to cooperate. Just like around the Spring Festival, some of my employees have a good relationship with their work. Without the interference of external factors, at a special stage, we can do things well at this stage. Whether it's customer tracking or service, we can still stick to focus and do it with quality. The work and tasks for 20xx years have been determined. All the plans have been implemented, and it is certain that we will strictly follow them. I believe that even if we encounter problems in the future, we will choose the fastest and best way to solve them.

20xx years, coming from ignorance. I am also deeply stressed and can't agree. But I met a good leader, a team that belongs to me. Their help and tolerance is an important factor in my personal growth at this stage. It is also the most rewarding year for me to understand how to be a man and do things during my work.

The past is the past. Every year is a new starting point, a new beginning.

In this year's work, around "being diligent in business and specializing in specialty", my team members and I should make full use of our spare time and adopt diversified situations to find more books, read more books and learn more, whether it is professional knowledge or marketing strategy. Broaden your horizons and enrich your knowledge. Let's combine the theory we have learned with customer communication, apply it in practice, use different ways and means, let everyone find their own way of working, and then complement each other, so that the strength of the team can play a role in the embodiment of performance. Supplementing fresh blood and energy for the development of teamwork. At the same time, in the process of improving their ability, quality and performance. Taking "bringing out excellent teams" as our responsibility, we should base ourselves on the experience of the previous year and the previous year. Create this year's performance, at the same time, let everyone's ability and quality have been improved, we must exercise our independent and strong business work ability. No matter what you do in the future, you can reassure and satisfy the leaders.

Entering this highly competitive society, each of us should learn how to survive. Whatever you do. It is most important to have a healthy, optimistic and positive work attitude. Learn to be a man and learn to do things. Learn to do things with your own mind and solve problems with your own intelligence. Since you have chosen this career and this job, you should do it wholeheartedly. This is also a responsibility to yourself.

Through these two years of work, I feel the same way. I saw the changes in the company. I also feel the determination that the company must move forward. I believe: "The company's strategy is clear, its positioning is correct and its decision is correct." Therefore, in the future work, I will lead all employees in the marketing department to adjust themselves in time with the development of the company and find their roles and positions in time and correctly. For the company in the process of vigorous development to do our modest personal strength.

Looking back, we are full of enthusiasm; Looking forward to the future, we are in high spirits. New year, new wishes and new expectations: Today, the marketing department is proud to work here; Tomorrow, Market One will make the company proud of our work!

5. Annual Business Work Report of Marketing Department

20xx years are about to pass. Looking back on this year's work, we have both achievements and shortcomings. While affirming our work achievements, we will put forward improvement measures in view of the existing problems. Next year, we will intensify market development, strengthen work style, improve work efficiency and management quality, and make due contributions to the marketing department to complete the overall strategic objectives of the company next year. Now I will make a simple summary of the work of the marketing department this year, and ask the company leaders and colleagues to review it. First, data review.

Up to 20xx65438+February 20th, a total of 38 contracts were signed/kloc-0, with a total contract amount of 6.776 million yuan, accounting for 93% of the annual task of 25 million yuan, of which:

1. EIA projects 1 13, with a contract value of 4 1.5 million yuan, an increase of 450,000 yuan. In the EIA project, there are 18 reports, with a contract value of1968,000 yuan, and 95 report forms (registration forms) with a contract value of 2182,000 yuan, respectively, decreasing by 4 copies compared with the same period last year.

2. There are 5 job evaluation projects/kloc-0, with a contract value of 2.366 million yuan, 6 pre-evaluation projects, 844,000 yuan, 3 control effect evaluation projects, 540,000 yuan and 6 status evaluation pre-evaluation projects, with a contract value of 982,000 yuan, respectively, increasing by 18 155 compared with the same period of last year.

3. Occupational health examination project 15, with a contract amount of 2.366 million yuan, environmental monitoring project 15, with a contract amount of 2.366 million yuan, environmental acceptance agency project 15, with a feasibility study report preparation project 15, and environmental emergency.

4. Safety standardization project 15, with a contract value of 2.366 million yuan, and safety hidden danger investigation project 15, with a contract value of 2.366 million yuan.

5. The project with a contract amount of 80,000 yuan 1 is-13. 1 compared with the same period last year.

6. Nine housing appraisal and survey projects with a contract value of 4,654,388+0.8 million yuan, a decrease of-68,000 yuan compared with the same period last year.

There are 65,438+04 cooperative projects in 20xx, with a contract amount of 65,438+065,438+050,000 yuan, accounting for 65,438+06.9% of the company's total contract amount.

Participated in 20xx 15 bidding projects, of which 10 won the bid, with a winning rate of% and a winning contract amount of 2.366 million yuan.

In 20xx years, we obtained project information 149 items, effectively tracked 14 1 items, and signed contracts 138 items, with a signing rate of 92%.

By 20xx65438+February 20th, the contract performance rate was 82%, and the overdue rate of the project was 18%, which was 30% lower than the same period of last year. After the project started, due to incomplete project information or other customer reasons, 8 project suspension replies (delayed replies) were received.

Second, outstanding achievements.

As a marketing department, it is our duty to base ourselves on our own work and put market development in the first place. With the support and care of leaders and departments, the personnel in the marketing department are growing, expanding and replacing, and we are cohesive. We actively explore new markets and maintain the old ones in a down-to-earth manner. Although the proposed task has not been overfulfilled, the efforts of the marketing department are obvious to all.

1, 20xx In April, with the support of leaders, Hetian Branch and Kuitun Branch of Xinjiang Tiandiyuan Environmental Protection Technology Development Co., Ltd. were established. The establishment of the branch saved the project cost to a certain extent, narrowed the distance with the relevant departments of the district government where the branch is located, and was beneficial to the regional market development of the branch.

2. In the first half of the year, the company signed the gas evaluation project of liquefied air industry. Air Liquide (China) Investment Co., Ltd., a wholly-owned subsidiary of Air Liquide Group in China, formally signed a contract with Urumqi Economic and Technological Development Zone (Toutunhe District) and Yitai Group to invest in the construction of a large-scale industrial gas production device in Ganquanbao Industrial Zone. This cooperation has become an important milestone in promoting the development of the development zone (Toutunhe District). The pre-evaluation of occupational hazards and the evaluation of control effect of this project are undertaken by our company, with a total contract amount of 76.

3. Completed the work evaluation and filing of Aksu, Hami, Altay, Bazhou Safety Supervision Bureau and Corps Safety Supervision Bureau, and became the recommended unit for the safety standardization work evaluation of the Safety Supervision Bureau of the autonomous region, Urumqi High-tech Zone and Development Zone (head area).

4. Completed the annual short-listed inspection of Zhaxi Petrochemical Company, PetroChina Xinjiang Sales Company and TUHA Petroleum Company, completed the short-listed environmental assessment and post evaluation of Karamay Xinjiang Oilfield Company, and continued to handle HSE access and personal access.

5. Initiated 65,438+064 project processes in the company's OA system. At the same time, the project early warning system has been improved, the work efficiency and project performance rate have been improved, and the customer reply system has been implemented for projects suspended (postponed) due to incomplete information and other reasons. (For example, the customer sent a shutdown reply due to incomplete project information, which provided a strong basis for President Liu to defend himself), which strengthened communication with customers and improved the responsibility of the project leader.

6. With the joint efforts of Hotan Branch and Marketing Department and the strong support of company leaders, the environmental impact assessment project of Hotan Beijing Industrial Park was signed, and the company's environmental impact assessment business made a certain breakthrough.

7. In the bidding for housing construction in the resettlement area of the shantytown renovation project of Xinjiang Academy of Agricultural Sciences, the marketing department cooperated with the housing evaluation department to participate in the bidding meeting and won the bid. In 2005, Xinjiang Xinjie Gas Xinjie Co., Ltd. won the bid for the annual project, signed a framework agreement, and obtained the priority of Xinjie Gas Filling Station project.

8. The marketing department is the leading department of the company. With the support and care of the company leaders and colleagues in various departments, the marketing personnel have made certain achievements in growth and team building of the marketing department. We adopt the management form of working log and making our own market development plan (implemented after approval), gradually improve personal business ability and strengthen teamwork, and the ability of marketers to solve problems has been improved.

Third, outstanding problems and solutions

There are many problems in the marketing department in the past six months, both objective and subjective.

1 and the economic indicators for half a year have not been completed, which is the responsibility of the marketing department. In 20xx, it is necessary to formulate a feasible market development plan, increase investment in market development, increase market development efforts, and actively safeguard the old market and open up new markets in a down-to-earth manner.

2. The number of EIA projects is reduced, and its share in the total contract amount of the company is reduced. At the same time, reduce the number of EIA report projects. Most EIA projects are low-level reports, lacking high-level report projects and landmark projects. The job evaluation industry is now in its infancy, and its proportion in the company's total contract amount is rising. This is a good trend, but it reflects the unbalanced work of the marketing department. When developing the market, we should pay attention to subdividing the EIA market, entering the high-end EIA market and deepening the market, especially the big customer markets such as PetroChina and Corps. According to the characteristics of the job evaluation market, the next stage is to broaden the market, expand the coverage of the job evaluation market, take the time to go to the local safety supervision bureau for filing, increase the frequency of customer visits, market research and project tracking in the filing area, and take into account the energy assessment and housing appraisal mapping market.

3. Some old markets have been lost, such as Guanghui Market. Because the work is not careful, big customers are lost and the bidding work is wrong. It is necessary to sum up experience and lessons, take the bidding work of every major customer seriously, study the bidding documents carefully, prepare the bidding documents and analyze the situation of the bidding industry. Look for opportunities and resources for the lost market, admit mistakes and take remedial measures.

4. Marketers still have problems of weak sense of responsibility and lack of energy in their work. The business scope of the company is getting bigger and bigger, but the professional and technical level of the marketing staff has not kept up with the requirements, especially the problem of poor execution: the work assigned by the leaders is not timely and the report is not timely, so the difficulties that cannot be solved by themselves are put aside, and the assessment of the marketing department should be strengthened in the next stage. Divide the market area responsible persons, introduce market development talents, introduce market incentives and competition mechanisms, improve the distribution of responsibilities and rights, speed up the establishment of branches, and establish the professional ethics of "finding projects is responsibility". Constantly give marketers psychological pressure and a sense of work crisis, so that marketers' initiative in work and study is constantly enhanced. The psychology of "being prepared for danger in times of peace" and "rewarding diligence by heaven" is conducive to the improvement of work initiative and work effectiveness.

According to the relevant policies and guidance of the state to the industry, combined with the observation and analysis of the market in the past six months, I think that the market potential of Xinjiang EIA is huge and the prospect is still considerable, but the market competition is becoming increasingly fierce, mainly price competition; In some areas, local protectionism is applied to local EIA enterprises, which requires us to subdivide the market and explore the high-end market of EIA. There is a great market space for job evaluation projects in the early stage of development, which requires us to occupy the market and lay a good foundation for the rapid rise of the post evaluation market in the later stage. Dear leaders and colleagues, I have learned a lot in the past six months, but my work performance is not satisfactory. As the marketing manager, I deeply feel that the marketing department has a great responsibility, and I will do the following three things in my work next year: First, in the market development work, I will continue to carry forward what I have done well in the past 20xx years, improve what I have done badly, strengthen business contact with customers, and master first-hand information. Second, in project management, do a good job in o a distribution, project statistics, contract filing, and solve problems in time. Third, in team building, we should do a better job in management and serve everyone with more full emotions. While doing a good job, learn other business knowledge and be a "versatile" talent.