How to get the "million-year salary" of online education teachers?

Yingsheng observation answers for you:

The teacher with the highest income in the private broadcasting class of New Oriental earns 300,000 yuan in a single quarter. On the teacher's good APP, a teacher's single live broadcast income exceeded 1000 yuan, and the music class shouted the recruitment slogan of challenging millions of annual salary. ...

The ceiling of income seems to be broken at once, and the road of "one million annual salary" for educating and training teachers seems to be more and more spacious. What is the difference between these models? What do teachers need to pay to get a "million-year salary"?

New Oriental Private Broadcasting Course

Private broadcasting course is the product of online and offline integration. In the distribution mechanism, teachers can get 60% of the income of private broadcasting classes. Only students who have signed up for face-to-face lectures can sign up for private broadcasting classes at the same time.

Private courses are recorded and played dynamically. Teachers need to upload videos at 20: 00 every day, and students can watch them at any time after that, limited to three times. There is not much interference in the content of private broadcasting courses, and now some private broadcasting courses tend to expand and refine offline courses in the same period.

Because of the binding setting, the audience range of private broadcast courses launched by teachers is limited to the students who teach in person, and teachers are also required to strengthen their ability to prepare lessons to ensure the quality of private broadcast courses and improve their marketing ability to ensure the continuation rate. Only by ensuring the number of face-to-face students can the income of privately broadcast courses be better guaranteed.

For New Oriental, the private broadcasting class is more like a "gadget" invented to improve its own profit rate. Because it does not occupy space and facilities, the course recording is also done by the teachers themselves, and the enrollment cost of simple private broadcasting classes is almost zero. Although it is divided into four or six teachers, its profit rate is even greater than the huge cost of teaching courses offline.

Undoubtedly, the private broadcasting course can bring considerable extra income to teachers when it is just launched, but it is designed to supplement offline business, so it can be said that its growth space has been determined from its birth. It is still difficult to solve the two biggest problems of traditional institutions-the cost caused by venue facilities and the efficiency under the constraints of time and space. For teachers, private lessons need extra preparation, and a lot of extra workload will be added to ensure the quality.

Good teacher "famous teacher+live broadcast"

The teacher's good APP is fully upgraded, focusing on the "famous teacher+live broadcast" mode. In the teacher's good platform, most of the income from the teacher's live broadcast is distributed to teachers, and it may even be distributed to teachers in the future. With the development of Internet technology, teachers can maximize their efficiency through live broadcast. Although the fees charged by individual users are much lower than those charged offline, there is still much room for improvement in their total income per class.

Like most educational live broadcast products, famous teachers who can generate traffic effects at both ends of students and platforms become the primary goal. Teachers with traffic labels can be supported by student diversion, marketing promotion and technical services when they enter the platform. In addition, Mr. Hao also provides incubation services in brand positioning, influence promotion, ability training, self-marketing and community management.

Therefore, teachers who join the Teacher Good APP don't need to take any extra risks, but if they want to embark on the road of "one million annual salary" in this field, it is essential to continuously improve their teaching ability, followed by the cultivation of community operation ability and truly become community opinion leaders (network celebrities).

In the future, if teachers can operate the whole business model well, it will bring more development space for teachers. High-quality live teaching content can be realized one by one at different levels, so that teachers can bid farewell to the embarrassment of relying entirely on selling unit time to earn income.

"Partner System" of Music Class Strength

The right of music class provides each teacher with a fixed classroom (for a certain fee). In the distribution mechanism, music lessons are divided into three parts, and teachers can get 70% of the tuition they earn. In addition, Lokeli also gives teachers virtual shares on campus, which requires teachers to spend money to buy. When leaving Lokeli, Lokeli repurchases the corresponding shares.

At present, the students of Leclere are attracted by the products and publicity made by the partner teachers themselves, and Leclere has not done any enrollment work. Music teaching power is still in its infancy, and how to develop in the future is unknown, but for the time being. Music teachers must have the ability to support the class without external forces and continue to attract new students.

In addition, the expansion of the power of music lessons may also add new uncertainty to the road of "one million annual salary" for teachers. It can be seen that the music class model attracts teachers most because it is much higher than the previous tuition sharing ratio, which is based on the very low cost of management and enrollment.

In the process of national expansion, standardization construction is a problem that will be faced sooner or later. It can't be completely solved by digging and thinking about the famous teachers inside. Then we will take the road of learning and thinking in standardization construction. Then the interests of teachers' partners and the expansion and standardization of institutions will form a pair of contradictions. Even if we only rely on the primary expansion stage of digging teachers, can this radical division model continue if we can't dig first-line teachers? This is an invisible risk that teachers have to bear when choosing the intensity mode of music class.

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The era of mobile internet is an era of individual awakening, and the business model dominated by media traffic is changing to the business model dominated by online celebrity communities.

In the education and training industry, the attraction of leaflets or various online publicity to students and parents is slowly declining. Only high-quality and timely experience content is the most direct and effective way to attract students and parents, and the source of content is the teacher. Teachers can not only contact the parents of students in the shortest time, but also have the best effect. Changing the distribution system in production relations and encouraging teachers to become opinion leaders (network celebrities) in the community will greatly reduce the cost of institutional enrollment (increase the stickiness of the platform) and naturally get more cakes.

New Oriental's private broadcasting class and the "partner system" of music class are both optimized on the existing business model. Teachers who are good at "famous teacher+live broadcast" hope to re-establish a new ecology of education and training through live broadcast. Private broadcasting classes in New Oriental are relatively stable in increasing teachers' income, but there are still limitations. The teacher's "famous teacher+live broadcast" is more imaginative, but there is still a long way to go; The "partner system" of music class has higher requirements for teachers. Teachers who meet their needs can get the fastest income increase, and they also need to take risks with the organization.

Whether you like it or not, the change has already begun. The ceiling of income has been opened and teachers are gradually becoming the real core. In the education and training industry, whoever can give teachers more abilities such as community operation team and technical support will benefit from the new competition.