At the annual meeting of R&F Real Estate, why did the chairman scold all the regional leaders?

At the annual meeting of R&F Real Estate, the chairman scolded all the regional leaders because there were big problems in the company's projects.

Always advertising? Conservative? Guangzhou R&F Real Estate Co., Ltd. (HK: 02777, hereinafter referred to as? R&F？ ) In the past, I faced several embarrassments of failing to reach the established performance targets. In 20 18, with the sale of 13 1 1 100 million yuan, R&F finally broke the spell and crossed the threshold of 100 billion yuan for the first time. However, coupled with its 20 18 financial report data, its net profit has dropped by nearly 60%, its debts have been rising year after year, and its financing interest expenses have doubled, which undoubtedly greatly diluted its progress towards 100 billion yuan? Joy？ .

In addition, it is worth pondering that with the release of this financial report, Zhang Li, two co-chairmen of R&F Real Estate, once boasted? Haikou? Both of them suffered? Hit the face? . Previously, Zhang Li put forward a three-year plan at the 20 17 performance conference, striving to reach the sales target of 300 billion yuan in 2020; Zhang Li also said that the acquisition of Wanda's hotel business brought R&F a profit of 10%. According to the financial report data of R&F 20 18, the R&F hotel business entered five consecutive losses in 20 18, and the sales target for 20 19 was also adjusted to 160.

Faced with the pressure of huge debts, R&F said that it would continue to adhere to the high turnover strategy to solve development problems. However, casualties, violations of laws and regulations, etc. Sequela? The emergence of its development risks is increasing. How will R&F optimize its debt and how will it solve the current predicament?

R&F Real Estate Chengmai Mangrove Bay Project occupies 92 mu of the core area of Huachangwan Mangrove Nature Reserve in Chengmai County due to reclamation. This problem has not been rectified so far, and reclamation continues in nature reserves. According to the inspector group, Chengmai County did not make efforts to strengthen mangrove protection, but made efforts to cancel the nature reserve and reduce the area of the nature reserve for project development? Tailored? Scheme.

According to the briefing, Binle Harbor Resort on Yingbin Peninsula in Chengmai County was established after the first round of inspectors stationed. Against the wind , illegal exploitation of sea sand for land reclamation, unscrupulous large-scale burial of mangroves, resulting in the death of the remaining 1960 mangroves near the project. Although Chengmai Forest Public Security Bureau has filed a case, the illegal activities of enterprises have not stopped.

According to the inspection records of relevant departments in Chengmai County, during the construction of Hongshuwan project, mangroves were destroyed five times and about 4,700 mangroves were destroyed. Hongshuwan project was once one of the key construction projects in Hainan Province. Southern Metropolis Daily, a local media in Hainan, reported that Hainan R&F Real Estate Development Co., Ltd. destroyed the mangroves in the local reserve when developing real estate in Chengmai County.

Subsequently, the Housing Security and Real Estate Administration of Chengmai County, Hainan Province issued the Notice on Suspending the Sales of Commercial Housing in the R&F Hongshuwan Project, which mentioned that all commercial housing sales licenses in the R&F Hongshuwan Project should be suspended and the online signing system for commercial housing contracts should be closed. During the suspension of the sales license, the company shall not sell and publicize the commercial housing of the project before the notice of lifting the suspension is issued.

It is worth noting that Li Silian, chairman of R&F Real Estate, announced at the company's interim results conference that the Hongshuwan project has been rectified according to the government's requirements. In addition, Li Silian also said that such a large project will definitely cause some damage.