What is the main work content of new media operation?

The most important thing is the editing and publishing of online publicity articles, the planning of usual activities, and the content operation of new media, WeChat and Weibo. With the arrival and gradual development of the new media era, new media operation is undoubtedly an important part of promoting the economy, and the demand for new media operation talents by enterprise recruitment units is also gradually expanding. Let's first look at the job responsibilities of new media operations.

New media operation refers to the use of self-media platforms such as WeChat Weibo for brand promotion and product marketing; Plan brand-related, high-quality, high-spread content and online activities.

What are the responsibilities of the new media operation post?

According to the job requirements of major recruitment websites, Damei summarized the following seven job responsibilities of new media operation:

1, responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo and mobile);

2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;

3. Responsible for planning and implementing the daily activities and tracking and maintenance of the WeChat marketing line, and sending all kinds of WeChat content according to the project;

4. Responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time;

5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;

7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.

What do new media operations need to do?

1. Content operation

There is no so-called bonus period now. A small interaction can survive in this new media circle without a little cleverness, such as a keen starting point. Now is the time to fight for real ability and strength, and the most basic embodiment of strength is content.

Recently, some friends with ideas chatted with me and said they wanted to be the official WeChat account. My first sentence is recognition and encouragement, and my second sentence must be exhortation. If you can produce good content, as long as you stick to this point, you will definitely go on. However, it is difficult to continuously produce good content.

Therefore, content has become a problem that must be solved in the operation of new media.

Formally divided into: text, pictures (moving pictures and still pictures), audio and video. Now it can be recalled that there are basically n large sizes in every field.

The specific content of how to do it well will not be expanded today. Here is a chestnut, and how to do it from another angle.

For example, an official WeChat account for cooking food assumes that most people who like food are girls, which is actually the case. Haha, the content must be done around girls and food, and the general content output is such an idea. However, at this time, is it possible to change the angle? Everyone's affairs are multifaceted, for example, everyone's needs are multifaceted.

Both girls and gourmets can use the "nine-square grid method" to divergent thinking. Please see the picture below:

The user is a girl and the theme is food. Can any combination of the above two pictures give birth to countless content entrances, such as small fresh meat chefs, nutritious meals and skin care ingredients, and each point can be divergent?

2. Active operation

This activity can be understood as interaction, operating official WeChat account, Weibo or other platforms. No matter which platform or software, the development company provides our operators with many plug-ins to support activities, such as voting, answering questions, lottery and so on.

Then to do a good job in an activity, it needs to be attractive enough, popularized enough, and has a wonderful communication design. Many friends may be very upset. I can't think of so many activities and I don't know what to do. In fact, the easiest way is to "copy".

Let's take "gourmets" as an example. Others do the goddess contest, and we can do the chef contest. If someone else does a prize essay, we can name a dish. If someone else holds an offline meeting, we can have dinner directly.

Now everyone is talking about the fish pond theory. How do fish survive in stagnant water? The same is true for new media platforms. It must be alive. Only by holding regular activities can users feel that this platform is alive and has been working hard. I didn't participate in one activity, and I didn't participate in two activities. If I persist in doing it, it will definitely have an effect.

3. User operation

Then the above activities will be effective. In fact, users generally fall into the following categories:

Enthusiasm: basically, he does everything, comments and praises every time, participates in every activity and makes suggestions on his own initiative.

Wait and see calmly: low-frequency interaction is not taking off, but silent attention.

Probabilistic user: This is the most uncontrollable. I may have paid attention to it, but I will open it occasionally, or it may be an accident.

Peer: Now the proportion of peers is also very high, but these users can basically be ignored, because you have to do well whether he is here or not.

Dead powder: That's dead powder.

The two points mentioned above, content and activities are all for serving users. We constantly change the theme, track the hot spots and change the form to meet the tastes of different users as much as possible. We constantly organize interactions and plan activities in order to constantly guide activists, mobilize users who are calm and wait-and-see, and capture probability users as much as possible.

The new media people mentioned here should be good at user operation. In fact, they mainly chat. Wasn't there a Taobao shop owner who was very popular some time ago? He just uses personalized user operation to add points to his "service", create differentiation, increase communication points and improve user stickiness. Whether you are coquettish or knowledgeable, it is not enough to be an image person in short. Seriously is not necessarily the image, only the image can be remembered.

In addition to chatting, we should learn to analyze and manage users and label them. This is a common means to facilitate grouping, accurate management and push, and occasionally do user surveys, question-and-answer interaction and chat. In fact, they are all doing user analysis and management.

I admit, this point is a bit of a title party, because everyone is paying attention to this topic, how to increase powder, how to promote it, how to improve reading, and so on.

In my opinion, good content is promotion, good activities are promotion, and accompanying a user is actually promotion, not limited to saying that you must spend money on advertising.

Therefore, promotion is of course a necessary skill for new media practitioners.

Finally, the intimate Damei added a point that may be your biggest concern. How much money can you make as a new media?

In fact, the operation of new media is just like Taobao. Sellers who insist on two or three years in the early days have a normal annual income of tens of millions. If you are a self-employed new media e-commerce, there is no salary data worthy of reference.

Operating post salary data

At present, the average salary of the industry operating this position is around 8 K.

I believe that people who see this figure are worried. Is it this high? In fact, when you look back at the beginning, you will feel relieved.

Observation of salary prospect

This year is 4.69 k; 1-3 years is 7.32 k; 3-5 years is12.33k.

Under normal circumstances, the probation period is 4k, and there will be a clear salary plan after becoming a full member.

New Media Assistant 5-8k

New media editor 10- 15k

Editor-in-Chief of New Media 20-25k

New media director 30-50k New media refers to the current environment where everything is media. Simply put, the new operation refers to the use of self-media platforms such as WeChat Weibo for brand promotion and product marketing; Plan brand-related, high-quality, high-spread content and online activities. )

New media covers all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

A relative concept is a new media form developed after newspapers, radio, television and other traditional media, including network media, mobile phone media, digital television and so on.

New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.