What are the responsibilities of the copywriting planning position?

Copywriting generally refers to the position of an advertising company or enterprise planning department engaged in text work, that is, advertising copywriting, which is mainly responsible for text writing and creative work in advertisements. Including the title, text, advertising language writing and the choice of advertising image.

Planning is a science based on reality and winning with creativity. Through this program, we can predict the development trend of things, seize opportunities, integrate various resources, formulate feasible optimization plans, and effectively achieve the set goals.

Planning refers to the process of managing, operating, processing or manipulating market information; The process of planning, brewing, making decisions and applying strategies to the market. This is a systematic work with its own unique mode of operation.

The job responsibilities of copywriting planning are as follows:

1, according to the needs of enterprise development and various stages, submit soft articles for media promotion and write news articles for various publicity and promotion activities; And summarize and analyze regularly;

2, responsible for the management of enterprise plans, manuscripts, leaflets and other documents and materials;

3. Responsible for planning and implementing enterprise promotion and marketing activities, tracking and evaluating the effect of activities, and submitting analysis reports regularly;

4. Responsible for drawing up planning scheme, design scheme, media plan and all kinds of publicity copy, etc.

5. Write all kinds of platform promotion and event planning independently.

6. Familiar with Internet and mobile Internet promotion methods;

7. Complete other work of the department.

Extended data

Strictly speaking, "copywriting" and "planning" in advertising should be two interrelated but completely different professional divisions.

However, due to the immature development of China's early advertising industry, the general miniaturization of companies, the lack of professional division of labor, and the fact that planners have a certain level of copywriting, the marketing department or planning department of some small and medium-sized enterprises often let one person undertake multiple functions in order to save costs, so many planners have to plan marketing activities and write advertising copywriting.

References:

Baidu encyclopedia-copywriting planning