Betty's official website in Paris

There is no official website of China.

Paris baguette

Paris Beitian is a brand owned by ESPI.

Beijing Italian concentrated food co., ltd is a comprehensive food enterprise invested and established by SPC group, one of the largest food chain groups in Korea. Paris Bagut is Korea's top baking brand under SPC Group, the oldest food company in Korea. At present, there are more than 65,438+0,500 chain stores in Korea, the United States (L.A., new york) and China (Shanghai, Beijing and Tianjin). Mainly engaged in authentic French bread, fresh sandwiches, delicious cakes, pure coffee.

With 60 years of baking experience and the company's purpose of using fresh and high-grade materials, Paris Bette provides consumers with healthy and delicious products.

SPC Group consists of five food companies, including Paris Fair, AMELIE, TAMATI, PASCUCCI, BaskinBobbins and other 18 world-famous brands, with more than 2,500 stores in the world, among which Balibertin is the most famous and popular baking brand in Korea.

ParisBaguette is a top bakery dealing in authentic French bread. Founded in 1986, as the first baking company in China to establish a franchise system to provide the same food and services, the brand has more than 1 100 stores in South Korea, and its brands include ParisCroissant (a new image of expressing one's feelings in an elegant atmosphere with classical colors) and Lenotre (a combination of world reputation and traditional perfect taste and style).

PARISBAGUETTE overview:

1.BrandNamingTheme is a combination of French place name Paris and French authentic bread BAGUETTE, and it is a pure domestic brand pointing to French authentic bakery.

2.2 Introduction. Paris style

(1) (1) Paris Baguette is a franchise brand of PARISCROISSANT, and it is a top French bakery based on franchise system.

(2) All the principles and regulations of ⑵PARISBAGUETTE, as well as many matters, are implemented in accordance with the principles of the franchise system.

⑶ Composition of ⑶PARISBAGUETTE: BOULANGERIE is mainly made of French bread, such as baguette, croissant, buttered bread and cakes; There are French cakes and fruit pies made of whipped cream. Coffee, ice cream, sandwiches, pizza and other cafeterias.

Second, the brand logo and symbol: Balenciaga

Three basic concepts of symbolic symbols:

(1) The basic concept of ⑴PARISBAGUETTE's new logo is a French high-end bakery, which contains enough space to express the image of a neighboring bakery and satisfy customers' first spirit by providing perfect quality and service.

⑵PARISBAGUETTE is the most traditional mass product in France, and it also represents French taste and nutrition all over the world. PARISBAGUETTE is a beautiful brand with the will and philosophy to provide the best taste and quality in China through the characteristics and image of this product.

⑶ reinterpret the brand image of PARISBAGUETTE with a modern sense, so as to symbolize the image of the Eiffel Tower and various French buildings, perform exquisite skills and show authentic French quality and taste.

PARISBAGUETTE's four ideas -PARISBAGUETTE is based on the ideas of Q, F, I, C and S.

Q: Q: Quality (quality)

"Balenciaga only produces the best products."

-The best raw materials and auxiliary materials

-The best equipment

-Best technology

-Best service

Freshness (freshness)

"The goods and people in Paris are always fresh and healthy."

-On-site production, delivery twice a day, same-day sales.

-Strict compliance with circulation restrictions

A healthy physical and mental state

I. Project (Variety)

"BNP Paribas often produces many new products."

-The obligation to adopt the best varieties.

-expanding the adoption rate of new products.

-Maintain the minimum yield of each variety.

Cleanliness (cleanliness)

Ensure that "PARISBAGUETTE is always clean and hygienic".

-Top decoration

-In-store cleaning

-Product hygiene

-Good-looking.

Service (service)

"Balenciaga provides the best service for customers"

-Best after-sales service

-Kindness is the best.

-the attitude and words of receiving customers should reach the best level.

Enterprise function:

Innovation is the core corporate culture of ESPI Group. Around this theme, we provide better service to our customers while changing. On-site baking is a major feature of Bertrand in Paris. Every time fresh bread is baked, there will be bells ringing and employees shouting neatly.

Shanghai SPC foods co., ltd. Paris beitian specialty store

Paris Beitian is a French-style coffee shop with a casual environment and friendly service. It is a favorite place for consumers.

Specialty: French bread, cakes and cakes are all products that Paris Bette is proud of.

Our French bread is made in strict accordance with French bread baking technology. It not only keeps the delicious baked by the master, but also benefits the health of consumers, killing two birds with one stone. French bread mainly includes: funny bread, baguette, cherry chocolate bread, walnut rye bread and so on.

Pie and pastry products are the most popular among all products of Paris Bette. Crispy Marie Laure Gigon outside, sweet and sour, very in line with the taste of China people. Using advanced production technology, excellent raw materials, coupled with the careful craftsmanship of the baker, a unique bread is presented to customers.

Cake products are another major feature of our products. When you walk into Paris Bette's, you will be attracted by the dazzling array of cakes displayed in front of you. The cakes of Paris Betty can basically reflect the current baking market trends: fresh milk cake, Mu Si cake, cheesecake, chocolate cake, coffee cake and so on. And the colors are so varied that people who don't usually eat cakes can't help but want to try them.

Characteristic management:

Looking at the current domestic baking market, the business model of Paris Beitian is one of the most advanced. Different from traditional bakeries, most products of Paris Bette are made and sold now. The "make-now-sell" business model gives China customers the first chance to experience truly "fresh" bread. At the same time, Paris Beitian is supported by the strong product research and development strength of the Korean headquarters, and the research and development speed of new products is also very fast, so that we can satisfy consumers in the shortest time.

Featured services:

"Freshly baked ..." Whenever a finished product is baked, you will hear the neat voices of all the employees in the store with the ringing bell. Hearing the bell, making fresh bread is a major feature of Paris Beitian brand. What is hidden behind the bell is the care of all the staff of Paris Beitian for customers.

Commitment letter:

Shanghai SPC Food Co., Ltd. is a well-known food production and sales company in Korea. We strictly demand the quality and hygiene of products, and always consider the health of consumers. Paris Bette brand has been deeply loved by consumers in China since it landed in China for one year. In order to repay our loyal customers and better promote the sustainable development of the baking industry, we actively participated in the selection of "2005 China Characteristic Bakery and Star Bakery". Now, we in Paris Bette promise consumers as follows:

Our ParisBaguette brand has always insisted that quality and hygiene are the soul of the company, and will continue to adhere to the brand's quality commitment in the future. In all aspects of production, expired, deteriorated and unqualified raw materials are never used. We are willing to accept the supervision of consumers and make joint efforts to ensure the high standard and quality of our products, so as to promote the healthy development of the baking industry in China.