What is the prospect of online media specialty?

Network media has a good prospect. But this is a new major, and there is too much knowledge around it to dabble in.

From the perspective of employment prospects after graduation from online media, there are four kinds of jobs to choose from:

Section III Development Path of Different Jobs in Network (New) Media

Today, with the network as the leading factor, the new media has solved many people's employment problems. Especially in the eyes of active post-80s and post-90s, it seems a good choice to enter new media after graduation. Is online media really that easy to access? What kind of development will it face after entering?

First, the growth path of online editing

"XX website is recruiting online editors again", such information will appear on the recruitment website every day.

The network editor profession is a new profession, and the network editor is the designer and builder of the website information soul. The development of network editing profession has been paid more and more attention by the industry and related fields. They are not only users and operators of technology platforms, but also diggers of information humanistic value. In this sense, network editors are not only gatekeepers in the new media era, but also thinkers, which puts higher demands on the quality and comprehensive ability of network editors.

First of all, network editors need to have a perfect knowledge and skill structure. Specifically, network editors need to have the following basic knowledge and skills: journalism and communication, computer and network technology foundation, writing expression ability and basic knowledge of related disciplines in the field that network editors are responsible for. For example, the editor of financial channel needs to know finance, the editor of Chelou channel should at least know the basic concepts of real estate, and the editor in charge of fashion channel should keep a high degree of sensitivity and cognition to fashion.

Generally speaking, the development space of network editing is still relatively large. Because the network has changed from our original unattainable to a tool that everyone can't live without. But as an excellent network editor, the ability is definitely important; However, your education is also very important when you enter the online editing, otherwise you won't get in, let alone how to do it well.

If you want to be a network editor near the network media, you must design your own career channel in advance, such as where should you develop as a network editor next, the person in charge of the channel or the person in charge of a certain department? This is a vertical career path, which we often use.

Generally speaking, the development path of network editing is:

Network Editor-Channel Director-Website Editor-Website Operation Director

Second, the growth path of website editors

There are two sources of website editing: one is from network editing; The other is a reporter who jumped from traditional media. In contrast, the latter is the most popular website because of its news background and good writing foundation.

As the editor-in-chief of a website, we should take the content as the center, control the construction of the whole channel, the characteristics, advantages and disadvantages of the channel, and plan our own channel from a higher angle. The planning of channel content requires extraordinary analytical ability. In addition, we must have good planning skills and good communication skills.

Sometimes, the editor-in-chief of the portal website is more leisure. Of course, the premise of leisure is that all the work has been standardized, so don't worry too much. However, each website has different requirements. Generally speaking, it is mainly to manage, lead and train editors. Training editors can sometimes be given to more skilled editors. Then the overall planning and development direction of the channels in charge.

The development path of website editing;

Editor-in-Chief of Operations

Third, the growth route of the website operation director:

Chief Operating Officer refers to the website operation management position responsible for enterprise website operation management, website strategic decision-making and website operation plan monitoring. Its main responsibility lies in the decision-making and monitoring of the strategic objectives of the website and the coordination of the overall work of the operation team. The website operation director plays a very important role in enterprises in the Internet industry. This position determines the decision-making power of the overall operation of enterprises relying on the Internet, and it can also be said that it is equivalent to the executive general manager of the company, but his work tasks are more visualized in the job description. The website operation director belongs to the top management of the company, and his position is generally higher than that of other staff at the same level.

To be a website operation director, you don't have to be born in online media, as long as you have skilled market operation experience, you can try. Generally speaking, the best candidate for the website operation director should have at least 6 years of Internet experience and 3 years of enterprise management experience, have a deep understanding and sensitivity to the Internet industry, and have rich management knowledge and work experience.

Development path:

1, website operation director-company vice president (in charge of operation)

2. Director of website operation-start your own business

The above is the description of the status of online media by teacher Shi Zhijie, a national vocational instructor, in the book Interpretation of Media Industry. I hope it helps.