General situation of yiyi dairy industry

Since the Ninth Five-Year Plan, the company has invested 80 million yuan to complete 15 major technical transformation projects, 8 new projects and 9 new production lines, of which 3 are complete sets of imported equipment. The company owns roof milk production line, Tetra Pak brick milk production line and school milk production line, which is the only or first production line in Anhui.

The company has imported complete sets of equipment for the detection of fresh milk ingredients, rapid determination of microorganisms and quality detection of dairy products from the United States, Denmark and other countries, and the qualified rate of products has always remained at 100%. Yiyi Dairy won the honorary title of Anhui quality inspection-free products and national A-class products. Yiyi Dairy successfully completed the shareholding system reform in 2002. According to the requirements of modern enterprise system, carry out system innovation and management innovation (introducing MBO management), and build a scientific corporate governance structure and hierarchical responsibility system. The management system and deliberation system of enterprises have gradually stepped into the track of standardization, scientificity and democratization, and passed the IS0900 1 international quality system certification in dairy enterprises in the province.

Since the Ninth Five-Year Plan, the company has been successively rated as "the best quality enterprise in Anhui Province", "the national advanced enterprise in food industry in terms of quality and efficiency", "Anhui Quality Management Award" and "the national green production line demonstration unit". In the future, the company's strategic development thinking is: around one center, grasp two key points, consolidate three foundations and do four jobs well.

One center: that is, all work must focus on the development strategy of "building the core competitiveness of enterprises and making the dairy industry bigger and stronger"

Two key points: strengthening the construction of milk source base and increasing market development. The construction of milk source base provides sufficient milk source guarantee for the rapid development of enterprises, and the basic premise of becoming bigger and stronger is to effectively grasp the market. Without the successful development of the market, it is impossible.

The enterprise develops and grows.

Three foundations: technical equipment foundation, internal management foundation and personnel quality foundation. These three basic tasks are the necessary supporting forces for Iraq's medium and long-term planning goals and tasks. Without the support of these forces, key work and central work cannot be carried out.

Four tasks: policy research, system innovation, Industry-University-Research integration and multi-level financing. These four tasks are the concrete breakthrough points to realize the medium and long-term planning of enterprises. Grasping these four tasks is the fundamental guarantee for Yiyi Dairy to lay the foundation and focus in the next decade. 1, speed up the adjustment of planting structure and popularize high-quality forage with seed value. Focusing on the development of dairy industry, we will adjust the agricultural planting structure and give prominence to the development of alfalfa and rye high-quality pasture planting. In May 5- 10/0, the planting area will be expanded to datong district, panji district, Hefengtai County, Huaiyuan County, Fengyang County and other surrounding areas, with a planting area of 600,000 mu to meet the needs of dairy farming.

2. Accelerate the construction of milk source base and implement the project of expanding the scale of dairy cows. We will continue to vigorously develop the dairy industry according to the model of "company+base+farmers" to ensure that farmers are the main body of dairy industry development. At the same time, with the strong support of provincial and municipal governments, Yiyi Dairy will become bigger and stronger by integrating the dairy resources of the whole province, and strive to reach 40,000-50,000 cows by the end of 2008.

3. Expand the scale of intensive processing of dairy products and improve the market competitiveness of products. With the establishment of Yiyi Dairy Science and Technology Park, the daily processing capacity of fresh milk can reach 90 tons, which makes the products develop in the direction of liquefaction and high-grade.

4. Intensify marketing efforts and open up beneficial consumer markets. Adopt modern technology and marketing means to improve commodity circulation and service, implement joint marketing operation, logistics distribution, online sales and other service methods, and establish the general marketing policy of "giving priority to the province and supplementing the outside".

In terms of market in the province, increase the product transfer library and establish the marketing network, so that the product marketing work will develop in a professional direction. In the market outside the province, while improving the existing marketing windows in Xiamen, Wuxi and Qingdao, we will further establish Nanjing, Shanghai, Jinan and Hangzhou as the focus of marketing breakthrough, radiating and promoting the sales of Yiyi dairy products in East China.

5. Broaden financing channels and diversify investment subjects. In the next 5- 10 years, in order to realize the leap-forward development of the company's economy, it is necessary to increase investment. It is necessary to seek a stable source of funds and implement investment responsibilities. Actively strive for national, provincial and municipal project development funds and do a good job in the construction of national special technological transformation projects; Actively improve the investment environment; Implement the strategy of low-cost expansion, take Yiyi Dairy as the core, and develop more than five enterprises or investment companies in related industries in the province through mergers and joint ventures to jointly establish listed companies.

Organization.

6. Increase investment in science and technology and implement the strategy of rejuvenating enterprises through science and technology. Promoting scientific and technological progress and innovation is an important task to implement the strategy of rejuvenating enterprises through science and technology. By establishing a scientific and technological development promotion center, the company increases investment in technological development, absorbs and trains innovative scientific and technological talents, develops core technologies and products, promotes the transformation of scientific and technological achievements into productive forces, promotes the combination of scientific research and production, and encourages social and corporate scientific and technological personnel to participate in enterprise investment and profit distribution with scientific and technological achievements as capital or equity.