What are the basic requirements for recruiting sales consultants in 4S shopping malls?

Basic qualities that a car salesman must possess:

An excellent and competent receptionist should be able to communicate well with customers at the reception desk. Have the following basic qualities:

1, experienced in sales and familiar with the business process of this enterprise;

2. Be familiar with the quotation composition of each model;

3. Have professional theory of automobile and be familiar with automobile structure;

4. Familiar with one-stop service rules;

5, understand the corresponding policies, regulations and systems;

6. Understand the psychology of customers and be good at communicating with customers.

Automobile sales link:

Every link of automobile sales has different customer mentality, and the focus and requirements of sales work are also different.

1. Reception: The most important thing in reception is initiative and courtesy. When a salesperson sees a customer visiting, he should immediately come forward and greet him with a smile. If accompanied by other customers, communicate with the accompanying customers with eyes. While making eye contact, the salesperson should briefly introduce himself and shake hands with the customer politely, and then ask the customer what help he needs. Try to be warm and sincere.

2. Consultation: The purpose of consultation is to collect information about customers' needs and try to meet their needs.

3. Vehicle introduction: The most important thing in the product introduction stage is pertinence and professionalism. Sales staff should have professional knowledge and sales skills of the products they sell to improve customer satisfaction.

4. Test drive: During the test drive, customers should focus on the experience of the car, avoid too much conversation, and let customers focus on getting the first experience and feeling of the car.

5. negotiation: usually price negotiation. Sales staff should pay attention to ensure that customers have fully understood the information about prices, products, offers and services before the price negotiation begins.

6. Signing a contract: Don't have suggestions such as urging tendency in the closing stage, try to create a relaxed signing atmosphere and promote a smooth closing.

7. Perfect new car delivery process. The signing of the contract by the customer does not mean the end of the transaction. The new car delivery process is very important, so that customers can drive away as satisfactorily as possible.

In sales reception, focus on the following 20 questions of customers:

1. Does the customer drive other brands of vehicles now?

2. How do customers know the brand of our car?

3. How much do customers know about our cars? Know what? Do you know which channel?

4. How much do customers know about other companies' cars?

5. Do any friends around the customer drive the company's vehicles?

6. Does the customer know the long-term value of the company's vehicles?

7. Is the customer aware of the serious consequences that may be caused by automobile quality problems?

8. Do customers know what after-sales service means to automobile products?

9. Who has influence on the customer's purchase decision, and to what extent?

10. How many people made the purchase decision?

1 1. What's the education status of customers?

12. What newspapers, magazines and books do customers usually read?

13. What is the customer's personal achievement?

14. How do customers evaluate their own enterprises or individuals? Feeling?

15. When did the customer engage in business activities?

16. What was the customer's proudest experience in the past?

17. How do customers evaluate the automobile industry? What do customers think of the development trend of the automobile industry?

18. How do people around the customer evaluate and recognize him?

19. Do you recognize the stable values and business prospects of customers?

20. Do customers often make important decisions?

Develop different coping skills for different car buyers.