What does the hotel public relations include?

What does the hotel public relations include? Introduction is as follows:

(1) Keep close contact with the target public and create good interpersonal communication channels.

The public relations of official hotels need a unique communication channel, that is, relying on the interpersonal communication channel of civil servants and the communication channel of hotel employees to spread the image of the hotel to the target public. On the basis of strategic positioning of image, Hongkou Hotel has also determined the target public groups with business guests as the mainstay and business guests as the supplement, and formulated a set of methods to closely contact the target public to ensure two-way communication between the hotel and the target public.

(2) expanding the official business market

Without the support of the government, it is absolutely impossible to comprehensively strengthen public relations. Therefore, in the strategy of building the brand image of official hotels, the key point is to do well the public relations work of the government and its functional departments, so that the government and its functional departments can help and support the hotel as owners and regard the hotel as their own enterprises. And through the special influence of the government and its various functional departments, it will expand its popularity and expand the official market.

(C) spread in the service, marketing in the spread

Based on the particularity of business hotel communication, Hongkou Hotel has tailored a unique communication mode for itself, namely "communication in service, marketing in communication", relying on practical actions to publicize its own characteristics and relying on word-of-mouth generated by providing quality services to the target public to publicize its own image; Through the deepening of the new image, the target public will recognize and recognize the hotel, thus creating customer loyalty and reputation and improving the social and economic benefits of the hotel.

As the first official hotel in China, Hongkou Hotel has established its own brand image. The definition of this image is: a hotel with business customers and business activities as the main target market, based on standardized hotel services and featuring official reception.