How to write SEO optimization scheme

How to write SEO optimization? I think this should be the first priority that many SEO workers have to face when they first enter a company. The following is how to write the relevant knowledge about SEO optimization scheme, hoping to help everyone.

How to write SEO optimization scheme 1 1. Website positioning

Before building a website, the first thing to do is to make a clear positioning of the website, which will bring higher customer conversion rate. The purpose of building a website is marketing. Only by focusing on one thing can we better display our website, so that the construction of website content will be quite simple.

While doing SEO optimization, we must first confirm the ultimate SEO goal of website optimization. With a clear goal, we can better arrange specific work.

This goal can be long-term, strategic or short-term, but whether it is short-term or long-term, we should not set an impossible goal on the premise that our goal setting must be achievable, and then break it down into specific monthly, weekly and daily goals.

The target population is people from all walks of life, and the application of computer networks is relatively inconsistent. To make clear the audience of the website and promote it online, it is necessary to publicize the brand, effect and word-of-mouth of disease treatment, and the effect of natural optimization will be better than bidding.

Second, the analysis of competitors

There is a saying in Sun Tzu's Art of War: "Know yourself and know yourself." Before you start optimizing, you should first understand the customers' products and services and study the competitors' websites.

The target groups and services of the website can be understood through the website or through direct communication with customers. For the analysis of competitors, Ma also highlighted the following points:

1. Basic data: website age, collection amount, collection rate and snapshot freshness.

2. In-station optimization: title design, description writing, emphasis on words, paragraph titles (H 1, H2, etc. ), URL processing, link depth, use of Nofollow, optimization of directory page and content page, etc.

3. External data: quantity and quality of external links, external links of the whole station, external links of the home page and brand awareness.

The website suggests that webmasters or SEO personnel can establish a data model through these aspects, record each item in detail and write it into the plan.

Third, target group analysis, determine the website keywords.

Analyze and understand the patient group, what kind of target users of the website belong to, and the target users required by different website attributes are different. I suggest you do accurate customer marketing, and don't go to SEO for SEO's sake.

After determining the user group, we began to study and analyze the keywords of customer websites. The principle of selecting keywords is to take the users of the website as the guide, and analyze what keywords they will use to search the products and services of the website from the users' point of view. At the same time, we must communicate with customers and determine the keywords of the website. The core keywords of customer websites are not necessarily popular, but accurate!

For the method of analyzing keywords, Xue Xuan. Com suggests that we can start with the following points:

1, research the keywords of competitors' websites.

2. Keyword mining tools: Baidu backstage keyword query tool and love stand net keyword recommendation mining tool are especially recommended here.

3, search engine drop-down box and related search.

4. Long tail keyword mining on question answering platform.

Fourth, carry out SEO optimization of websites.

As for how to formulate SEO optimization strategies for websites, here, we briefly introduce them from two aspects: on-site optimization and off-site optimization:

1, in-station optimization

Generally speaking, the initial website will be unreasonable, and the website needs to be modified according to the main points of SEO optimization. Here, briefly introduce the following points:

(1), station structure optimization

The structure of the website should be clear, the layout should be reasonable, and the jumbled code and a large number of JS scripts and FLASH animations should be rejected, which will affect the opening speed of the website. The column setting should be clear and easy to see, so that visitors can browse clearly.

(2) Intra-station links

For website links and internal links, what needs to be done is:

A change the dynamic station to static or pseudo static (technical support is required).

B, control the number of internal links in the article,

C, the relevance of linked objects should be high,

D. Give relatively many links to important web pages,

E. unify URL, use absolute path, and do 30 1 redirection.

The advantages of this are: it is convenient for browsing between pages, improving the efficiency of search engines, and focusing on the topic makes the keywords in the topic have a ranking advantage.

(3), SEO details optimization

For a professional SEO person, I suggest you pay more attention to some SEO optimization details such as:

A, the writing of the title, the ALT tag of the picture.

B, reasonable layout of keywords and keyword density (in the title, label and description text), description settings.

C. long tail keyword record table.

D, secondary navigation, directional anchor text, the first anchor text on the inner page is black.

E, do a good job in the relevance of page content, and insist on updating the original article content.

(4) Analyze the keywords of competitors.

A, look at the internal and external links of the website, whether the external links are strong, and whether the articles with internal links are anchored.

B, look at the position of the keyword in the title, whether it is on the home page and repeated, and whether the website is doing around this word.

C, look at the outside chain of competitors' home pages.

D, the location of keyword distribution, URL links (both the main domain name and the internal page are being done).

E, look at the size of the website, the age of the domain name, the amount of inclusion, and the update mechanism.

(5) Add a website map and make 404 error pages.

When spiders enter the website, the website map is a good guide, and spiders can easily enter every corner of the website, so we should establish a reasonable website map according to the needs of SEO optimization.

The other is the 404 error jump page. Many people can't do 30 1 redirect files and 404 pages, and some webmasters don't do 404 return codes. In fact, these two pages are still very important and play a role in reminding.

2. Off-site optimization

SEO optimization outside the site is mainly built through external links. The main ways are: friendly links, blog comments (messages), forum signatures (posts), question and answer platforms, encyclopedias and classified information promotion.

Here, I also want to share with you some common methods and platforms for building external chains:

(1), blog comments (comments) Self-built blogs-Sina, Sohu, Tianya, Netease, Baidu Space, He Xun.

(2) Sign the forum and post with some keywords and links-industry-related forums and webmaster forums.

(3) Through classified information promotion-58 cities, Jiji.com, People.com, today's Topic.com, Yideng.com, List.com, Baiye.com, Jiujiu.com, urban classified information network, China enterprise record, Kelpolo, electromechanical home, etc.

(4) Encyclopedia-Baidu Encyclopedia, Soso Encyclopedia and Interactive Encyclopedia

(5) Q&A-Baidu Know, Yahoo Knowledge Hall, Tianya Q&A, Soso Ask, Qihoo Answer, Sina Love Asking Intellectuals and Post Bar)

(6) Pay attention to the dissemination of brands and information (release website soft articles and related recruitment information, etc.). ).

(7) Point relevant keywords to authoritative websites appropriately in the article to improve the trust of websites in search engines.

In addition, remind webmasters or SEO optimizers that there are also some precautions to pay special attention to when building the external chain of the website, such as:

(1), the link text contains keywords, so pay attention to the diversity of keywords.

(2) Try to communicate with websites with high relevance. The PR value of the other party is greater than its own website, and the fewer links the other party exports, the better.

(3) Pay attention to the diversity of anchor text of outer chain.

Verb (abbreviation for verb) website staffing

Generally speaking, an ordinary website needs to be equipped with two website editors and 1 external link specialist.

1. Responsibility of website editors

Original website articles, editing pseudo original content, editing original articles and stories for news events, blogs, Weibo, etc. , get website information and change the preparation.

Remind webmasters to pay attention to the frequency of website content publishing, regularly update website column content, and ensure that more than 10 articles are updated every day.

2. Responsibilities of Chain Commissioner

Mainly promote off-site forums, blogs, Weibo, activities, etc. , publish the updated content according to the quantity every day, ensure the update frequency with the content events of the main website, track and maintain the published content, statistically analyze the publishing effect, find out the exchange and cooperation of links outside the site, and make statistics on the website visit traffic and keyword data analysis, regularly correct the existing website problems, and collect visitor information for statistical analysis.

Vi. Monitoring and analysis of website effect

After a period of website operation, as a professional SEO optimizer, what needs to be done is to analyze and evaluate the SEO optimization effect of the website. The monitoring of the effect can let us clearly understand the return on investment of this SEO work, what needs to be improved and so on.

1, statistical website access data, analysis of visitor resource information, analysis and summary of ways to increase traffic.

2. Statistically analyze the keywords, and summarize the keyword popularity in different time and space.

At the same time, the keywords of this site are constantly analyzed and improved, especially when there are active events.

The analysis of statistical data includes the analysis of traffic statistics system and server logs. Through the analysis of these data, we can also understand the benefits of the whole SEO plan, including customer conversion rate, which keywords have high conversion rate, new keyword selection and so on.

How to write an SEO optimization plan II? The core of SEO work

① The ranking is based on the search probability ranking.

The key point of Baidu ranking algorithm is ranking based on search probability. For example, if you search for the keyword "Apple", the page of Apple's mobile phone will definitely rank first. If you make a website about apple fruit and use a lot of advanced resources to support its ranking, it is impossible to make this page rank first in Baidu. Because of this word, the probability that users want to search for Apple mobile phones is obviously much greater than the probability of searching for apple fruits. I pointed out that Baidu's ranking algorithm is a machine after all, not intelligent, and it can only give priority to the pages with high search probability, ranking first. This is the best ranking scheme at present.

② SEO flow formula

SEO traffic = search demand coverage+collection+ranking+click rate. The simple coverage of search demand refers to the words with search index that users need in Baidu. The first three words add up to the ranking of the website keyword thesaurus, and the specific SEO operation behind the thesaurus will be mentioned in detail. Click rate is the embodiment of user operation data, such as page dwell time, page PV, page bounce rate and so on. Being able to execute this SEO flow formula well can certainly bring considerable SEO optimization effect.

Second, the specific operation scheme of SEO optimization

1. website SEO details optimization

In view of many details of SEO optimization, gynecology station has not been opened yet, so here are only some key SEO details.

(1), 205 Gynecology Home Page, columns page, Special Page, three tabs to choose from.

(2) Layout setting and keyword density setting of home page sovereignty. As for the rationality of homepage module layout, once it is designed by front-end programmers, it is difficult to change it. You can adjust it slowly at the later stage of website operation. .

(3) The website structure is based on dedcms, and there is basically no problem, and the flat tree structure is consistent.

④ Link weight transfer settings for breadcrumb navigation and secondary navigation.

⑤ Use of H1label.

Use of ALT tag.

⑦. Centralized setting of ⑦.nofollow tag home page.

⑧ Inner chain weight transfer setting. For example, the relevant reading module settings at the bottom of the article page.

Pet-name ruby, the website is standardized. 30 1 centralization and so on.

Attending, 404 page settings, robots.txt file settings.

Work end time: it will be resolved within one week after the website is launched.

2. The establishment of website keyword database

① What is a keyword thesaurus?

Simply put, it is a free bidding thesaurus. The keyword library includes the keywords of three tabs on the home page, and more importantly, the long tail keywords of the article page. After all, this kind of site, the traffic brought by the three key words on the home page is extremely limited. How to continuously expand the number of keywords on topic pages and article pages is the focus of this website. Here again, the above SEO flow formula, search demand coverage+collection volume, is the basis for establishing a keyword thesaurus.

How to establish keyword thesaurus in 2205 gynecology?

You can use Baidu index, Baidu drop-down menu, Baidu related search, Baidu HIVE BOX, love stand peer keywords, webmaster's home thesaurus and other tools to query.

The focus of the previous work: The collection and mining of keyword databases of national peer websites is something that must be done every day after the website starts to be optimized. Extract from the keyword database, expand to more keywords, and then let the network editor edit the article. (grid editing is required)

Work end time: nothing, things that must be done every day.

3. Improve the website collection rate

After establishing thesaurus, the second step is to improve the page inclusion rate. No matter how well the thesaurus is chosen and the quality of article editing is high, it is useless.

So how to improve the page inclusion rate?

(1), need technical support, write a website map program. It is more conducive to Baidu's crawling.

(2) to improve the quality of web articles, giving priority to originality or pseudo original. Then let's talk about editing and editing costs. For Baidu, the cost of editing articles is linked to the quality of articles. For example, if you copy an article directly, it only takes 1 second, and you re-create the copied article, adding pictures and words, the time cost is definitely high. Now Baidu can judge this through machine learning algorithms. This requires (bidding+coordination of network editors)

③ Add edited article links through news source to attract Baidu spiders to crawl.

(4) Ensuring a stable update frequency is more conducive to the inclusion of articles. Here's a suggestion. You can rest separately on Saturday and Sunday. Make sure that people update articles every day, and Baidu spiders will crawl them every day. The advantage of this is that the website is easy to form a second inclusion, that is, it will be included in a few minutes after publication.

End time of work: None, with links to articles in news source, done every day.

4. Improve the construction of external links and friendship links of websites.

The external link is the external voting of the website, based on the voting principle. Although Baidu officially released the information that the role of external links is weakened, under the same optimization conditions, websites with better quality and quantity of external links can obviously get better rankings.

Specific operation:

(1), cultivate big blogs such as Sina, Netease, Sohu and Tianya.

② Cultivate the accounts of SNS, Douban, Renren and Xin Kai.

(3) cultivate accounts of large forums such as Xici.

(4) Cultivate regional medical industry forum accounts.

End time of work: no, post under these accounts every day. You don't need to bring a connection the week before, and you can bring an external link to the website after one week. Friendship Links You can join some friendship link groups every day to ensure that you can exchange 3-4 friendship links with peer websites every week. You can pause to around 30.

5. Research on website user experience

The user experience needs to be combined with the data behind the statistical code after the website goes online.

End time of work: None, generally analyze the data once a week and write a report.

6. Analysis of competitors

Competitor analysis, including website keyword thesaurus analysis, website collection analysis, website external chain analysis, website homepage keyword ranking analysis, etc.

End time of work: none, follow up once a week and write a report.

7. Extrapolation of website brand

Publish website information on free or paid news resources. Improve the brand exposure of the website.

Work end time: none, do it every day.

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