Excuse me, what is 4A Company?

The word 4A originated from the United States, which is the abbreviation of American Advertising Agency Association. In Chinese, it is "American Advertising Agency Association".

Because there are four words in the name that begin with the letter A, it is called 4A for short. Later, all over the world took this as the standard, adopted its core rules of advertising, was qualified and organized, and then changed the national title of the United States to the title of its own country or region, thus forming a regional 4A advertising company.

Extended data:

4A standard newspaper

4A Association has strict standards for its member companies, and all 4A advertising companies are large-scale comprehensive multinational advertising companies.

The internal planning of 4A advertising company is very detailed, and most of them are divided into several groups according to the different customers they serve. The top creative director, the bottom production designer (artistic director), copywriter and designer (also called finished draft, which is different from the production of small domestic companies and has design ability).

Creative directors are generally senior advertisers from abroad or Hong Kong and Taiwan, and most of them are copywriters. Production designers are mostly high-level designers with certain creative ability in China, and copywriting is a master of creativity and copywriting.

Baidu Baike -4A Advertising Company